Aaron Wolowiec

DECEMBER 18, 2013

Who should be involved in the process? Unfortunately, failing to set goals and/or evaluate success perpetuates the status quo and inhibits organization growth and member ROI. Ultimately, it’s about improving ROI both for your organization (i.e., So I’m sure you have some questions. Let’s start by identifying the key players.

Revenue 100

Revenue Industry Project Price 100

Aaron Wolowiec

JANUARY 27, 2015

Another crucial element to measure is your attendees’ registration process. Filed under: Best Practices , Exhibitions , Meetings Tagged: attend.com , attendees , Courtenay Allen , demographics , events , metrics , ROI , social media , surveys , Twitter. Attendee Demographics. Or right after you published a blog post?

Social Media 100

Social Media Survey Cost Revenue 100

Aaron Wolowiec

JULY 23, 2013

Self-reflection is never easy, but this week, Kevin Whorton, principal of Whorton Marketing and Research , will help make the process a bit less painful. Segmentation has a good ROI if you also adjust your level of effort based on the individual’s history and future likelihood of attending.

Marketing 100

Marketing Discount Conference Survey 100

Aaron Wolowiec

JULY 3, 2012

I’ll start by defining return on investment (ROI) as a performance measure used to evaluate the efficiency of an investment. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment. tools, technologies and processes), association contacts, vendor contacts, best practices and skill development.

Indiana 100

Indiana Michigan Cost Case Study 100

Aaron Wolowiec

MAY 19, 2015

Institutional capabilities are all skills, processes, tools and systems that an organization uses as a whole to drive meaningful business results. At the same time, executives reported struggling with how to measure the ROI of capabilities building. According to a recent survey by McKinsey and Co.,

Survey 100

Survey Class Tools Resources 100

Aaron Wolowiec

NOVEMBER 5, 2013

That’s a lot to read and process. The language that was used to describe sponsor ROI was both vague and unremarkable. Demonstrate ROI with post-event surveys, satisfaction/reach statistics and personal testimonials. The event topic is not relevant to my company’s mission. Avoid faux personalization (e.g.,

Survey 100

Survey Communications Sample Conference 100