Remove social-responsibility

Aaron Wolowiec

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Just two little words

Aaron Wolowiec

It asked each vendor to bring an item to donate as part of Destination Michigan’s commitment to Corporate Social Responsibility. In other words, it’s striving for social good. At its showcase on Nov. 6, Destination Michigan collected 425 pounds of food, which it donated to the Greater Lansing Food Bank. Making a difference.

Michigan 100
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Improving knowledge transfer in your organization in 3 stages

Aaron Wolowiec

You can facilitate a glitch-free learning and transfer process by adopting these measures even before the training program starts. Managers, meanwhile, should realize the significance of the learning and understand how they can facilitate the learning process for their team members and create opportunities for them to apply the knowledge.

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The makings of marketing mavens

Aaron Wolowiec

As all association professionals understand, resources were thin but job responsibilities were huge. Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. The ownership and responsibility for some of the key marketing tasks is very fragmented. But marketing? Not so much.

Marketing 100
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Improving knowledge transfer in your organization in 3 stages

Aaron Wolowiec

You can facilitate a glitch-free learning and transfer process by adopting these measures even before the training program starts. Managers, meanwhile, should realize the significance of the learning and understand how they can facilitate the learning process for their team members and create opportunities for them to apply the knowledge.

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Not just any top five list: Innovative and interactive learning formats according to you

Aaron Wolowiec

Trend topics were solicited from local, state and national media outlets, as well as various social media channels, last year’s attendees and registrants of this year’s event. Comprehensive marketing: using print, web and social platforms. In most cases, we’ve got the RFP process all wrong. Why is it hot?

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Feel the love

Aaron Wolowiec

Those who offer a nine or 10 in response to the above question are those who are considered “loyal referrers,” while those who reply with zero to six may actually detract members. Touchpoints are all the ways in which you engage members, from telephone interactions to email newsletters to social media.

Survey 100
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Mission possible: Finding and keeping volunteers

Aaron Wolowiec

And a good percentage of volunteers stop because life changes their availability – a new job, a new responsibility at work, a new baby. What types of decisions in your association would benefit from a deliberative decision-making process? Which would benefit from a more rapid decide-experiment-learn-iterate process?

Michigan 100