Aaron Wolowiec

OCTOBER 28, 2014

If something comes up, will the organizer provide content virtually? According to a new report by American Express Meetings and Events , I’m not alone. And almost all attendees have computers, which makes virtual attendance a breeze. But interestingly, most event planners reported they don’t offer virtual options.

Technology 100

Technology Social Media Survey Conference 100

Aaron Wolowiec

JUNE 9, 2015

This year has been, and will continue to be, defined by intelligent growth for the meetings and events industry, the report found. For starters, 60 percent of survey respondents predict an increase in live events, while 56 percent predict an increase in virtual events.

Denver 100

Denver Georgia Survey Report 100

Aaron Wolowiec

SEPTEMBER 29, 2015

Q & A with Kate Pojeta, conventions and exhibitions manager, Event Garde. A: Event Garde has some amazing clients and I’m excited to be on the team to help conventions succeed. Now in the role of conventions and exhibitions manager, I’m looking forward to being involved in the full process and experience again.

Michigan 100

Michigan Content Conference Team 100

Aaron Wolowiec

MAY 25, 2012

Trend topics were solicited from local, state and national media outlets, as well as various social media channels, last year’s attendees and registrants of this year’s event. In most cases, we’ve got the RFP process all wrong. Experiment with a small event or a small portion of a larger event.

Innovation 100

Innovation Michigan Social Media Strategy 100

Aaron Wolowiec

APRIL 9, 2012

To these organizations, the challenge is to transform industry-specific knowledge and information into viable training; to align education with member needs through regular industry research, analysis and trending; to connect the dots between theory and practice; and to explore opportunities for virtual or blended learning formats.

Strategy 100

Strategy Blended Learning Survey Case Study 100

Aaron Wolowiec

NOVEMBER 8, 2012

Some years ago, I developed and implemented an online event for an organization that attracted hundreds of attendees around the world. One of my MBA students this summer was asked to write a marketing piece to replace existing (and terrible) website copy as part of her job interview process. By all measures, it was quite successful.

Proposal 100

Proposal Case Study Project Education 100