Fooducate allows you to use the bar code scanner on your smart phone to scan products on the shelf at the supermarket and then receive instant information about the ingredients.  What a game changer for product information.  There’s a fascinating article on the last page of the recent Food Technology , the monthly magazine of the Institute of Food Technologists (IFT).  Almost half of American consumers learn about food via social networking sites, such as Twitter and Facebook, according to a new study.”. recently learned about a free iPhone and Android App called Fooducate.  MORE >>

So I was interested to see Ernie Rosenberg’s article in the June Perfumer & Flavorist , “Fragrances and Fragranced Products: A Strong Alliance.”  Ernie describes the importance of fragrances to the $30 billion market for cleaning products in the U.S.and says ACI  is committed to working with the fragrance supplier industry to defend a sustainable industry’s ability to protect their IP, also known as confidential business information (CBI).  Ernie Rosenberg, President & CEO, American Cleaning Institute. They have a great staff at ACI and Ernie is a powerful coach.  MORE >>

As we organize our presentation we’re talking about the different categories that most association videos fall under: Advocacy or Government Relations, Professional Development & Training, Membership Recruitment and Retention, Fundraising & Development, Product Sales, Communications, PR, Branding or Awareness, and. It’s no longer news that video is a viable and effective medium for association and non-profit communications; what’s news is how effective it is in furthering the critical objectives of your organization. We are creating an amazing program about the impact of video. MORE >>

She suggests that the difference is pure profit and there’s no discussion of the fact that organic production is more expensive. Be sure to read today’s New York Times Business Section article on organic food.  You want to do it with a critical eye however because the reporter Stephanie Strom wasn’t able to resist the opportunity to bash “Big Food.”. Can someone tell me why it is acceptable to use the term “Big Food” in a newspaper article? m fascinated with organic.  It’s important to remember that humans have been farming organically for thousands of years.  Uncategorized Food Policy MORE >>

Here are Pink’s definitions of sales, persuasion and marketing: “ Sales is ultimately about moving people to part with resources so you are both better off, which is different from persuasion , which is getting you to change your mind, and marketing , which is about positioning your product, pricing it right, and so forth.”. Pink provides a model for selling more, and this applies to selling anything, products, services, or an association’s critical objectives.  Let me repeat, we are all in sales now. Drive examines the secret to high performance and satisfaction.  MORE >>