Associations Now

OCTOBER 16, 2023

Sarah Sladek’s new book MemberShift: Why Members Leave and the Strategies Proven to Bring Them Back challenges associations to get out of their comfort zones to create meaningful change that re-engages members and improves their organizations. The post Strategies for Overcoming Member Disengagement appeared first on Associations Now.

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Association Success

OCTOBER 13, 2020

But devoting energy to content production without a clear strategy can incur heavy costs with underwhelming benefits. Establishing an effective content strategy doesn’t have to be hard. Asking these four questions can help guide your organization’s future content production. MORE: How content builds brand habits.

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EventMobi: Association Events

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.

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Associations Now

JUNE 13, 2019

Whether it involves expanding your scale or workshopping your messaging, a well-considered approach to launching a new tech product can really pay off. Launching a new digital product or service for your members soon? Launching a new product (or completely overhauling an existing one) will have a big impact on your organization.

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Associations Now

DECEMBER 12, 2023

HR departments will play a stronger role in hybrid and remote workplace policies, leadership training, and overall organizational strategy in 2024, according to a new report. The report also cites “providing a great employee experience” as a top priority in the coming year—organizations with them claim better productivity and less turnover.

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Aaron Wolowiec

OCTOBER 22, 2021

But in a time when we have gotten used to reacting to what’s thrown at us, how can we approach our menu of programs, products, and services with strategic rather than reactive thinking?

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Wild Apricot

APRIL 12, 2013

Here''s a sampling of the latest posts we''ve bookmarked on Apricot Jam lately - with insight on multichannel strategies for social change; tips on more productive board meetings; outside in thinking for associations and more. membership Apricot Jam leadership visuals'

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Nimble AMS

MAY 5, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Has your association experienced this latest trend?

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Higher Logic

JANUARY 16, 2019

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Is your current strategy promoting positive change? Seth says that “If you’re not making change happen, you’re not doing anything productive.”

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GrowthZone

SEPTEMBER 10, 2021

The modern association is lean and agile, focuses on its core strategy, and relies on innovative association management software. A robust association software platform optimizes association productivity and maximizes return on investment by: Reducing waste and redundancies Limiting non-value-added functions Improving return on capital.

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Association Analytics

JULY 27, 2021

Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. Use data to help build your content strategy. Start targeting specific products and services to specific people. Take action with your data. Start at a macro- level. If it does, great!

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Smooth The Path

OCTOBER 8, 2020

But perhaps while this is the kind of busy feels productive, it may not actually be moving your organization ahead. The post Busy or Productive Busy? On top of the usual flood of emails, meetings, and calls, there are now fast-changing news, pervasive worry, and the demands of home pulling at our time and attention.

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Potomac Core

MAY 3, 2018

Members Hire Bold Strategies. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results. New Mantra: Members Hire Bold Strategies. Another reminder that Members Hire Bold Strategies.

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Associations Now

DECEMBER 11, 2023

An expert shares how to develop a meaningful survey and then use the results to build products and services that deliver. Knowing the issues members are seeing on the horizon and what they’re looking to accomplish, associations can then start making connections to their current products and services.

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Higher Logic

JANUARY 25, 2018

So how do we take advantage of these micro-moments in our marketing strategy? If you own an online store, your visitors want to easily research or purchase products. Research the most-searched topics for your company, products or industry – these will be great topics to start with. What Are They Searching for at That Moment?

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.orgSource

APRIL 2, 2022

The left brain uses emotional intelligence, empathy, creativity, and artful facilitation to keep all the players working productively together. The post Get Them to Build Castles—Strategies for Successful Cross-Functional Teams appeared first on.orgSource. The more diverse the group, the harder the left brain must work. […].

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ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Spotlighting members via video can serve as an engagement strategy and a way for you to show appreciation for your loyal members.

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ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Spotlighting members via video can serve as an engagement strategy and a way for you to show appreciation for your loyal members.

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Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. But this shift doesn’t make outbound marketing obsolete.

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Associations Now

MARCH 28, 2023

Substantial proportions of associations are struggling to meet revenue targets, according to a new survey, and lack the budget strategy infrastructure that might improve their fortunes. Eighty-six percent of respondents believe their business-development strategy is underperforming or nonexistent.

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Potomac Core

OCTOBER 4, 2016

Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. 3 Association Growth Strategies. Secure Actionable Research. She replied “Focus more on speed.

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Strategy eBook Member Engagement Revenue 164

Nimble AMS

APRIL 12, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. 4 best practice strategies to keep up with the for-profit competition Now more than ever, it’s vital your association sh are s the value of your membership. Has your association experienced this latest trend?

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Strategy Member Engagement Software Tips 78

Achurch

AUGUST 23, 2022

Studies have found that office watercoolers help employees share their risky ideas and intentions, produce better research, and gain a 10 to 15 percent bump in productivity. Even if your organization’s strategy is a full remote work environment, some hybrid work strategies can be effective if presented at scheduled times.

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Associations Now

APRIL 5, 2023

As part of that marketing strategy, organizations should also consider asking speakers and exhibitors to help. For example, exhibitors can share information about upcoming products, what they’ll be showing onsite, and the impact of new products on the industry.

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Reid All About it

APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. I’m happy to feature it as long as it’s not too product-centric. Member recruitment.

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Association Analytics

MARCH 1, 2023

For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. Product A’s price point is $1,000 so you only sold 20 units of that product. However, Product B’s price point is $100, which means you sold 200 units of that product.

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Nexus Marketing

AUGUST 25, 2023

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Email can also fill a crucial gap in conversion and retention strategies where SEO leaves off. What’s included in the Nexus email offering? How does the process work?

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Association Analytics

JANUARY 29, 2024

Use your new crystal ball to help build your mid- and end-of-year strategies. Mid-year strategies – use your new predictive categories to adjust your engagement strategies throughout the year. End-of-Year Strategies – customize your approach for different renewal groups as the year wraps up.

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Velvet Chainsaw

APRIL 28, 2020

Strategy—and Transparency—First. It is the strategy around going virtual that is far more critical, just as creating your objective—the why behind an event—is most important for live programs. As you develop a virtual-event strategy, be mindful of creating fresh content or perspectives and avoid the same old formats.

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GrowthZone

DECEMBER 3, 2019

It will walk you through the implementation of strategies to meet your objective. Justifying an AMS: Strategies to Get Your Board on Board. The post Strategies to Justify Association Software appeared first on GrowthZone. Navigate the journey of justifying an AMS to your board with the detailed GrowthZone blueprint.

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Association Freak

MARCH 25, 2021

The Future Ain't What It Used To Be For Affinity Products. Are affinity products for associations a thing of the past? Membership organizations have always offered third-party products to their members. Affinity products have served essential roles. The Decline of Affinity Product Revenue. Maximize member value.

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Products Revenue Discount Marketing 72

Nimble AMS

FEBRUARY 16, 2022

Strategies for driving non-dues revenue. Flexibility – Your organization can sell multiple product types and allow store visitors to filter their views so they can easily find what they want. The related products can be events, courses, product, subscriptions, memberships, and more.?. Cross-sell. Get predictive.

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Higher Logic

OCTOBER 22, 2019

Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. This way, you can sell products, memberships, subscriptions, and other merchandise while keeping records of these transactions. Facilitate event registration and management.

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WBT Systems

MAY 10, 2018

Learn from successful corporate market strategies! Develop effective pricing and marketing strategies. A fiercely independent LMS selection consultant and blogger, John helps organizations develop technology strategies that support learning initiatives – primarily for the extended enterprise.

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Association Success

NOVEMBER 16, 2020

As the internet continuously evolves and changes, organizations that regularly fine-tune, tweak and adapt their content strategies are more likely to stay ahead of the competition. If you keep your content strategy the same year after year, your organization might not suffer in any obvious ways. Download it now.

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Content Strategy Newsletter Social Media 110