Aaron Wolowiec

DECEMBER 16, 2014

I was all things communications, media relations and public relations. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing. But marketing? Not so much. But what about tactics?

Marketing 100

Marketing Social Media Content Report 100

Aaron Wolowiec

AUGUST 16, 2016

As many of you probably know by now, I’m a public relations fanatic. Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well.

Marketing 133

Marketing Email Marketing Report Content 133

Aaron Wolowiec

JULY 1, 2014

More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? Prospective attendees are inundated with messaging each and every day, so make it easy for them to cut through the noise and connect with your publications.

Sample 100

Sample Strategy Social Media Communications 100

Aaron Wolowiec

JUNE 4, 2013

Since 2008, Kristen has worked as a communications manager for Michigan State University, serving in the university’s central public relations office. Kristen is experienced in several key communication disciplines, including publications, print media, media relations and issues communications.

Michigan 100

Michigan Committee Communications Education 100

Aaron Wolowiec

APRIL 8, 2014

For the purposes of the whitepaper, economy was divided into public and private sectors. The public sector has been hit especially hard by the recession, and professional development – which often includes association memberships – has fallen victim to budget cuts. So what does all this mean for associations? “To

Maine 100

Maine Marketing Strategy Industry 100

Aaron Wolowiec

SEPTEMBER 20, 2016

As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA. While I enjoy attending PRSA functions across the country – during which I can network and learn from colleagues – I more frequently attend chapter meetings and events.

America 100

America Michigan Report Education 100

Aaron Wolowiec

AUGUST 16, 2016

As many of you probably know by now, I’m a public relations fanatic. Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well.

Marketing 100

Marketing Email Marketing Report Content 100

Aaron Wolowiec

JANUARY 14, 2014

By now, many of you may have heard about the epic public relations failure of BWL in response to mid-Michigan’s days-long power outage after a major ice storm, dubbed “Icepocalypse.” There have since been a couple public meetings, at which BWL employees mostly carried the floor to praise their leader.

Michigan 100

Michigan Social Media Communications Case Study 100

Aaron Wolowiec

MARCH 25, 2013

Crenshaw, southeast zone adviser of the Michigan District of Key Club International, to present two breakout sessions on public speaking and confidence building at the organization’s 2012 Fall Rally in Wayland. What’s going to keep you up at night in the days leading up to this public speaking engagement?”.

Michigan 100

Michigan Content Leadership Products 100

Aaron Wolowiec

DECEMBER 22, 2015

– Jean Jernigan, vice president of business development, Michigan Association of Certified Public Accountants. They are excellent at handling challenging tasks and finding ways to minimize the stress, all while keeping the rest of us at ease knowing things are under control.”.

Michigan 100

Michigan Metro Detroit Atlanta 100

Aaron Wolowiec

JUNE 3, 2014

In some small way, my expertise and insights have helped shape a publication that serves as a resource to meeting and event planners and suppliers in our state. Dudek is a meetings manager for the Michigan Association of Certified Public Accountants in Troy – and she’s an exemplary role model for the meetings industry.

Michigan 100

Michigan New Jersey Minnesota Pennsylvania 100

Aaron Wolowiec

JULY 8, 2014

Delivering content to your members is a cornerstone of not only your publication program, but also your education events. Cross-promote your events in the publications that you have. This is an excellent way to generate content for your publication and showcase the discussion. Kim Howard, president of Write Communications, LLC.

Education 100

Education Social Media Content Conference 100

Aaron Wolowiec

APRIL 19, 2016

Fewer cars on the road means fewer emissions, so 63 percent of venues offer alternative transportation, or incentives for using public transportation, while 64 percent of venues offer electric car parking and charging. At the foundation of communications should be a clear sustainability policy that’s shared with all audiences.

Michigan 100

Michigan Report Communications Certificate 100

Aaron Wolowiec

APRIL 19, 2016

Fewer cars on the road means fewer emissions, so 63 percent of venues offer alternative transportation, or incentives for using public transportation, while 64 percent of venues offer electric car parking and charging. At the foundation of communications should be a clear sustainability policy that’s shared with all audiences.

Michigan 100

Michigan Report Communications Certificate 100

Aaron Wolowiec

NOVEMBER 17, 2015

Throughout the year, niche media publications re-printed blog posts from Kristen and Aaron, quoted Aaron as expert or included written pieces by Aaron. Key media hits include Michigan Meetings + Events, Naylor Publications, Associations Now, Biz Bash, MSAE Association Impact and TSAE Association News.

Michigan 100

Michigan Newsletter Atlanta Content 100

Aaron Wolowiec

OCTOBER 14, 2014

Marriott claims it was trying to protect customers from “rogue hotspots,” but that argument doesn’t seem to hold water with the general public. A little public relations tip for hotels and conference centers: You’d be wise to jump on the bandwagon. As you can imagine, Internet consultants are having a field day with this story.

Nashville 100

Nashville Conference Technology Communications 100

Aaron Wolowiec

JANUARY 19, 2016

They have made significant strides in optimizing their websites and publications for mobile, and in offering members a wide variety of streaming video content, mobile apps and social media outlets. Looking at membership demographics can provide insight into content consumption – Which publications are your competitors?

Communications 100

Communications Social Media Newsletter Video 100

Aaron Wolowiec

JULY 22, 2014

And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me. I also love my World Market membership because, well, I enjoy the wine discounts. Simply put: Membership has its perks.

Social Media 100

Social Media Recruiting Recruitment Report 100

Aaron Wolowiec

MAY 6, 2014

publications). Publications. Fundraisers. Institutes. Internships. Interviews. Knowledge-based learning. Networking events. Online learning/training. Peer-to-peer. Printed resources/materials (e.g., Regional meetings. Research-driven. Roundtable discussions. Social networking sites. Surveys/evaluations. Team-building. Tradeshows.

Education 100

Education Michigan Certificate Revenue 100

Aaron Wolowiec

JUNE 9, 2015

It’s an exciting time for meeting professionals, and to help foster success, MPI lists some tips in its report: Offer attendees more engagement while gathering more data through your apps to help inform future meeting design. Crowdsource: Publicly display social media posts from attendees, such as comments and photos.

Denver 100

Denver Georgia Survey Report 100

Aaron Wolowiec

AUGUST 10, 2015

As someone who’s learned to blend public relations and marketing, I can vouch for the fact that marketing can’t exist without strategy. After all, it’s a marketer’s job to explain why membership is valuable, and this means keeping members from losing interest – enter the skill set I referenced above. That’s a problem.

Report 100

Report Marketing Detroit Social Media 100

Aaron Wolowiec

SEPTEMBER 9, 2014

A new report by Pell Center for International Relations and Public Policy at Salve Regina University advocates for such an organization, arguing a lack of skills and information is undermining efforts to improve cyber security. 1: Train your employees in security principles. Has your association fallen victim to hacking?

Report 100

Report Tips System Technology 100

Aaron Wolowiec

JUNE 11, 2013

She’s the former editor of an international trade publication and the former communications director for a nonprofit long-term care association. A loyal Spartan, Kristen graduated from Michigan State University’s journalism program in 2000, and now works as a media communications manager for the university’s public relations office.

Michigan 100

Michigan Education Conference Technology 100

Aaron Wolowiec

MAY 1, 2014

The first edition of Event Garde’s monthly e-newsletter launches today (and we’re sharing here some of the bonus content from that publication). If you’re not yet signed up for our quick, fun, easy-to-read tips, news and association industry information, click here to join our mailing list. .

Content 100

Content Michigan millennials Newsletter 100

Aaron Wolowiec

NOVEMBER 25, 2014

Take photos and include them in your digital publications and post them on Facebook. Retweet often. Ask your members to share their giveback efforts. Whatever your organization does, make sure you communicate your efforts. Include short write-ups on your website. And most importantly, include information in your member communications.

Social Media 100

Social Media Discount Marketing Video 100

Aaron Wolowiec

JULY 15, 2014

From membership to events to publications, associations provide critical services to nearly all industries and professions – not just at home, but around the world.

America 100

America Revenue Strategy Report 100

Aaron Wolowiec

MARCH 24, 2015

The public seems to embrace them, while higher education remains skeptical of their educational value. Massive Open Online Courses. But either way, MOOCs probably aren’t going anywhere, so it’s wise to take some tips from their success. So what’s a MOOC?

Mooc 100

Mooc LMS Learning Management System Social Media 100

Aaron Wolowiec

MAY 27, 2014

This month’s guest blog post is by Elsbeth Russell, senior editor at Naylor, LLC , who works with association executive clients to produce content-targeted print and online publications. Contact Russell at erussell@naylor.com.

Social Media 100

Social Media Conference Content Survey 100

Aaron Wolowiec

JANUARY 27, 2015

How many media mentions did you receive, and which publications wrote about your event? Examine all your likes, tweets, comments and number of fans and followers, and determine which of your social media channels was most successful. Depending on the type of event, you may want to calculate your press impact. Measure and Conquer.

Social Media 100

Social Media Survey Cost Revenue 100

Aaron Wolowiec

JANUARY 6, 2015

So I’ve been excitedly surfing the web for all things writing, media relations and public relations. A new year means new professional development opportunities. Admittedly, I’m a PD nerd. But if I have to pick, I’m going to choose an event hosted in a hotel with comfy beds, free Wi-Fi, probably a restaurant….and and the list goes on.

Price 100

Price Report Technology Class 100

Aaron Wolowiec

JULY 29, 2014

Public recognition. It encourages better productivity and a more secure job culture by combating rumors and unjustified fears, and creates a constructive environment where coaching and open feedback are the norm.”. Ericson offers some other free or low-cost reward ideas: Flex hours and telecommuting. Casual dress day. Reserved parking spots.

Report 100

Report Leadership Recruiting Recruitment 100

Aaron Wolowiec

NOVEMBER 26, 2013

According to Wikipedia, CSR is “a process with the aim to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders.”. Making a difference.

Michigan 100

Michigan Innovation Team Process 100

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. From recipes to sports to stocks, it seems there’s an app for everything. And it’s not just big businesses that have jumped on the app bandwagon.

Social Media 100

Social Media Survey Video Technology 100

Aaron Wolowiec

DECEMBER 23, 2014

Athitakis has written on nonprofits, the arts and leadership for a variety of publications. This guest blog post by Mark Athitakis , a contributing editor for Associations Now, originally ran Dec. 22 on Associations Now. He is a coauthor of The Dumbest Moments in Business History. You can follow him on Twitter at @MarkANMag.

Leadership 100

Leadership Social Media Case Study Revenue 100

Aaron Wolowiec

DECEMBER 3, 2013

As most of you know by now, I came on board this summer as digital content manager to help Event Garde grow its online and public presence. As it quickly grew, Hill led – and continues to lead – many of the firm’s strategic marketing initiatives, including outreach to association leaders nationwide.

Michigan 100

Michigan Report Innovation Team 100

Aaron Wolowiec

FEBRUARY 17, 2015

He is also the editor of Learning TRENDS by Elliott Masie , an Internet newsletter read by more than 52,000 business executives worldwide, and a regular columnist in professional publications, including CLO Magazine. Moreover, he is the author of a dozen books, and is the convener of Learning 2015.

Conference 100

Conference Case Study Video Education 100

Aaron Wolowiec

AUGUST 20, 2013

And despite the negative publicity and seemingly precarious state of Detroit, ASAE has full confidence in the city’s rebirth, said John Graham, president/CEO of ASAE. He wrote about Detroit’s new “comeback city” advertising campaign, geared toward convention and event planners. 8-11 at Detroit’s Cobo Center.

Detroit 100

Detroit Metro Michigan Atlanta 100