Tedious, bulleted lists in job ads probably aren’t sending the right message about your organization, and you may not attract the candidates you want. It isn’t hard to humanize a job ad.

The details, and more, in today’s Social Media Roundup:

Humanizing Job Postings

https://twitter.com/CamilleGulickTR/status/368085479469502464

You are not a robot: Ever read a job posting that was a dry, dreary laundry list of duties and the necessary qualifications? “Excellent communication skills required, MBA preferred, must have 10+ years experience.” It doesn’t exactly inspire warm, fuzzy feelings about the employer. Human Workplace CEO Liz Ryan likens those ads to screwed-up guys who only date lonely women. Yikes. Avoid toxic relationships like that by showing up as a human being when you place a job ad. Here’s a tip: Explain why the position is open—is it a brand new role, or did someone get promoted? Ryan also recommends including something about the personality of the company. For instance: “Our team is full of creative and random people who wear what they want to work.” No question, a real human wrote that—someone you might actually want to work for. (ht @CamilleGulickTR)

Parental Leave

https://twitter.com/josegomezjr/status/368372302347784192

Reporting for diaper duty: Like most things about the royal baby, Prince William’s two-week paternity leave made big news. Some headlines declared him the “modern dad” while others predicted that a “Prince William effect” would lead to more men taking time off after the birth or adoption of a child. If your organization is contemplating its parental leave policy, Gwen Moran at Entrepreneur offers a few things to consider. For starters, get to know the law. The Family and Medical Leave Act requires 12 weeks of “unpaid, job-protected” leave for both men and women, but there are numerous conditions and exceptions you should be aware of. Your state may also have its own provisions. (ht @josegomezjr)

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