Aaron Wolowiec

article thumbnail

Partner Highlight: Scott Oser Associates

Aaron Wolowiec

Scott Oser Associates assists associations with recruiting, retaining and engaging members. Additionally, they help them reach their marketing goals across all areas of their business. They also serve as the revenue generating arm of an association for advertising, exhibits, sponsorship and partnership sales.

article thumbnail

The growth spurt continues for associations

Aaron Wolowiec

Nor did the top methods for recruiting new members: word of mouth and email. Perhaps not surprising, associations said conferences and trade shows are also common recruiting tools, ranking No. In fact, only 14 percent report of respondents indicated no change in their number of members, a decrease from 16 percent in 2015.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association membership is on the rise

Aaron Wolowiec

An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. As for membership recruitment tools, email and world-of-mouth continue to be the most effective, but this year’s results revealed that direct mail is quickly gaining steam.

article thumbnail

The growth spurt continues for associations

Aaron Wolowiec

Nor did the top methods for recruiting new members: word of mouth and email. Perhaps not surprising, associations said conferences and trade shows are also common recruiting tools, ranking No. In fact, only 14 percent report of respondents indicated no change in their number of members, a decrease from 16 percent in 2015.

article thumbnail

Clearing up association chapter confusion

Aaron Wolowiec

The report found associations rely on their chapters for member engagement, leadership development, membership recruitment, marketing communications and local resources. But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing.

America 199
article thumbnail

Building a board strategy

Aaron Wolowiec

According to those surveyed: Associations need to implement volunteer identification, recruitment and development strategies that ensure a funnel of high-quality leadership into the association. Some of that is because associations often don’t invest proper resources in training and orientation.

Strategy 185
article thumbnail

Clearing up association chapter confusion

Aaron Wolowiec

The report found associations rely on their chapters for member engagement, leadership development, membership recruitment, marketing communications and local resources. But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing.

America 100