Aaron Wolowiec

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New report: Association marketing has a ways to go

Aaron Wolowiec

Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional. Associations are embracing marketing analytics more closely, with the percentage reporting no usage of analytics dropping from 13 percent in 2014 to 9 percent in 2015. A few things to consider. (My

Report 100
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Findings of 2022 Non-Profit Survey on Value Proposition

Aaron Wolowiec

Halmyre has released their latest report: Growing Value: Findings of Halmyre's Non-Profit Value Proposition Survey. This is based on the 2022 survey of Non-Profit Executives about value proposition, member engagement, pricing strategy, and data intelligence. Here are two highlights from the learning.

Survey 246
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The growth spurt continues for associations

Aaron Wolowiec

s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. Slightly up from last year’s report, this year 49 percent of associations reported a growth in membership.

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Clearing up association chapter confusion

Aaron Wolowiec

But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing. The report found associations rely on their chapters for member engagement, leadership development, membership recruitment, marketing communications and local resources. So what do you think?

America 199
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Globalization isn’t a ‘one-size-fits-all’ strategy for associations

Aaron Wolowiec

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”.

Strategy 167
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What’s the state of association marketing?

Aaron Wolowiec

This week at the ASAE Annual Meeting , Demand Metric (sponsored by HighRoad Solution ) unveiled its benchmark report, “ 2016 State of Digital Marketing in Associations.”. In fact, in the 2016 report, only one-fourth of respondents reported their members perceive communications as always relevant. Event marketing took the No.

Marketing 133
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The growth spurt continues for associations

Aaron Wolowiec

s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. Slightly up from last year’s report, this year 49 percent of associations reported a growth in membership.