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Principled Innovation

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Join Jeff for P.I./TMA Resources Executive Breakfast on March 6 in Alexandria, Virginia

Principled Innovation

TMA Resources Executive Breakfast for association CEOs, C-Suite executives and other association leaders. Principled Innovation is pleased to be partnering with TMA Resources to present this Executive Breakfast. TMA Resources Executive Breakfast or visit this link.

Virginia 100
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Jeff De Cagna joins ATA Board of Directors

Principled Innovation

ATA, located in Portland, Oregon, exists to cure tinnitus through the development of resources that advance tinnitus research. ATA exists to cure tinnitus through the development of resources that advance tinnitus research. 50 million Americans experience tinnitus to some degree.

Portland 100
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Overcoming the association value gap: part II

Principled Innovation

Identify value flows– Membership-centric business models typically produce a predetermined bundle of mostly standardized products and services that are pushed out to all stakeholders according to work practices and schedules that best serve the association’s interests.

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Associations Unorthodox Shift #1: De-emphasize membership

Principled Innovation

Not only is membership orthodoxy deeply inculcated into the mindsets that association leaders bring to their businesses today, but association workflows are supported and reinforced by products, services and advice delivered by consultants, technology companies and other providers operating on the same membership-centric belief system.

Revenue 100