Aaron Wolowiec

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Find Your Association’s Perfect Mix of Revenue Options

Aaron Wolowiec

In today’s trade association environment, it is more important than ever to research the nuances of your organization’s revenue streams to find the optimal mix of non-dues revenue (NDR) generating products for your specific organization.

Revenue 246
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Grow Your Non-Dues Revenue in Times of Crisis and Beyond

Aaron Wolowiec

Non-dues revenue is a driving force for your association. Here are a few ways your association can re-examine and refresh your non-dues revenue-earning channels. It gives you the financial freedom to explore new technology and tools that help you evolve your communications strategy.

Revenue 246
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Challenges with Non-Dues Revenue Continue in 2021: Time to “Up your Digital Game”

Aaron Wolowiec

In many cases shifting to virtual also allowed them to retain sponsorship and exhibit revenue versus refunding dollars. Moving forward however, this new digital landscape, that is expected to continue in some form even after the return to in-person events, presents many opportunities for new and increased non-dues revenue.

Revenue 244
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Tips for Sponsor Relations and Retention

Aaron Wolowiec

Associations continuously look to sponsorships to achieve non-dues-revenue goals. Putting your focus on sponsor retention will have long-term impact on your revenue goals and repeat support from sponsors. Here are 10 simple things you can do to improve your sponsor relations.

Tips 246
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Is it Time to Rethink Your Event Sales Strategy, Process and Expectations?

Aaron Wolowiec

There are still however many unknowns related to events, and particularly for associations who rely heavily on this non-dues revenue source, there continues to be concern and angst with regards to revenue goals. Perhaps it’s time to consider plan B, C, and D…

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Partner Spotlight: Naylor Association Solutions

Aaron Wolowiec

Naylor Association Solutions provides Member Engagement & Revenue Services and Content Services & Support.

Revenue 243
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Partner Highlight: Scott Oser Associates

Aaron Wolowiec

They also serve as the revenue generating arm of an association for advertising, exhibits, sponsorship and partnership sales. Scott Oser Associates assists associations with recruiting, retaining and engaging members. Additionally, they help them reach their marketing goals across all areas of their business.