Association professionals are often faced with to-do lists that are both never-ending and filled with competing priorities, which can raise questions about how to approach tasks that seem to negate each other.

One idea: Working toward each item with the goal in mind to help advance members’ careers.

“Taking a look at your products and services through the lens of how they support members at various stages of their career provides a basis for associations to align their activities more closely with members’ needs,” Mary Ellen Brennan writes on Association Success.

In order to follow this approach correctly, Brennan says associations must understand the needs of each phase of a member’s career, from the internship level to pre-retirement.

“The information gleaned provides a valuable service to members seeking to move up the career ladder,” she says. “It also results in increased engagement of members and volunteers, as well as potential entrants to the profession. Overall, a career stage program provides new focus for associations struggling with multiple, competing priorities.”

A CVB’s Facebook Takeover

Excited for #ACES2019? Get your destination questions answered when Erin Hanson of the Providence Warwick Convention & Visitors Bureau takes over @copyeditors​' Facebook page! Erin will be on hand Feb. 27, 1-2 p.m., to discuss transportation, dining, and attractions. #Providence pic.twitter.com/mKsVBbE7RA

— ACES: The Society for Editing (@ACESEditors) February 25, 2019

Attendees are usually excited to head to your annual conference, especially when it’s located in an unfamiliar city. To create more buzz before the event, consider connecting with the host city’s convention and visitors bureau (CVB).

That’s exactly what the American Copy Editors Society is doing for its 2019 ACES Conference, which is taking place in Providence, Rhode Island, next month.

On Wednesday afternoon, the Providence Warwick Convention & Visitors Bureau will take over ACES’ Facebook page to discuss dining, transportation, and entertainment options.

Other Links of Note

Chatbots must be conversational to be successful, from CMSWire.

Find the best hashtag for each social platform with these tips from the Hootsuite blog.

Trying to boost conference attendance? Wellness will be the biggest draw for attendees to travel, says Skift.

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