Remove roi

Aaron Wolowiec

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Strategic meeting audits: Leveraging data to improve ROI

Aaron Wolowiec

Unfortunately, failing to set goals and/or evaluate success perpetuates the status quo and inhibits organization growth and member ROI. Ultimately, it’s about improving ROI both for your organization (i.e., And let’s be honest – this often prevents adoption. learning, networking and value).

Revenue 100
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Challenges with Non-Dues Revenue Continue in 2021: Time to “Up your Digital Game”

Aaron Wolowiec

Luckily, our sponsors and advertisers also found themselves in unchartered waters and were likely more flexible and understanding with regards to ROI. In many cases shifting to virtual also allowed them to retain sponsorship and exhibit revenue versus refunding dollars.

Revenue 244
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What’s the state of association marketing?

Aaron Wolowiec

Just 22 percent track ROI as a marketing metric. 82 percent of the associations that track ROI report high overall marketing effectiveness. Speaking of ROI, according to the study, many marketers shy away from analytics – which can be a fatal mistake.

Marketing 133
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What’s the state of association marketing?

Aaron Wolowiec

Just 22 percent track ROI as a marketing metric. 82 percent of the associations that track ROI report high overall marketing effectiveness. Speaking of ROI, according to the study, many marketers shy away from analytics – which can be a fatal mistake.

Marketing 100
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Building community with a click

Aaron Wolowiec

“It’s time to make use of innovative technology to enhance face-to-face connections, redefine engagement, keep the conversation alive, inform better content, build more robust social media communities and ultimately demonstrate the ROI of event marketing,” DoubleDutch says. “An Interactive case studies in the form of Q & As.

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A Happy New Year for meetings?

Aaron Wolowiec

Coming off the heels of a recession, ROI for meetings continues to be important. But, from the sounds of it, if you provide good ROI, your guests will come. “Great architecture goes a long way, if you highlight it with lighting,” said Pam Madewell, of the MPI Dallas/Fort Worth Chapter , who runs an event management firm.

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A night away? We sure did pay.

Aaron Wolowiec

All the more reason for your organization to take another look at the ROI of its events. Filed under: Associations , Meetings Tagged: Atlanta , Denver , event , hospitality , Hotel News Now , hotels , Miami , Nashville , revenue , ROI , San Francisco , STR Inc.