Potomac Core

JUNE 27, 2017

Utilizing this box, you can reposition products or services to become more timely and impactful to member’s professional challenges and business growth outcomes. . What’s more important is how your association transforms from a reactive to a proactive posture in relatively short period of time.

Member Engagement 119

Member Engagement Case Study DC eBook 119

Potomac Core

MARCH 22, 2017

Your bias for action is no longer about your products or services, it’s about industry business outcomes. An NPES Core Team is convening representatives of the value chain (original equipment manufacturers, printers, and brand owners) to ensure that new products and services provide real time solutions to drive business outcomes.

Strategy 114

Strategy eBook Cost Revenue 114

Potomac Core

MAY 24, 2017

The “internet of everything” is lowering the barrier of entry for all products and services and reshaping how consumers make their purchasing decisions. If an organization wishes to grow then its strategies, products, and services must be formulated around industry or profession challenges and outcomes.

Case Study 119

Case Study Virginia Revenue Survey 119

Potomac Core

JULY 14, 2015

Your Association can accelerate member engagement if it: Is differentiated from services and the “experience” provided by other organizations. This is something that members don’t necessarily find at for profit and not for profit competitors. Creates numerous opportunities for members (especially key segments) to contribute and feel valued.

Strategy 100

Strategy eBook Member Engagement Discount 100

Potomac Core

APRIL 20, 2015

Interest in the Association’s success, member benefits, products or services won’t get or keep their attention for long. Under the watchful eye of shareholders, investors, and regulators an executive continually seeks better operating margins and top line growth.

Member Engagement 100

Member Engagement eBook Discount Recruiting 100

Potomac Core

MARCH 1, 2015

When your Association’s founders first convened, did they envision hiring staff that would sell products and services? No, they identified like minded companies who shared the same challenges understanding that they could achieve greater impact together that individually. Strategic Alignment.

Strategy 100

Strategy eBook Member Engagement Survey 100

Potomac Core

JUNE 3, 2015

You are far more more likely to report strong performance in Member Retention, Annual Operating Revenue, Registrations to Primary Annual Meetings, Annual Revenue from Fee for Service Offerings, and Timely Membership Renewals.

Case Study 100

Case Study eBook Revenue Member Engagement 100

Potomac Core

MAY 3, 2018

The Staff Leadership team will finalize Metrics to measure new product & service impact on Industry Business & Growth Challenges and report the plan’s progress on an annual basis to the Board Strategic Planning Task Force.

Strategy 154

Strategy Arizona DC United States 154

Potomac Core

FEBRUARY 9, 2016

Your association’s alignment through programs and services to support business and career outcomes. Utilizing extensive data and research, your Association can set the table for meaningful discussions around: Critical business and career concerns. Member expectations of how your association can help them achieve success in challenging times.

Innovation 100

Innovation millennials eBook Member Engagement 100

Potomac Core

APRIL 26, 2017

An industry wide business impact survey (instead of an association focused product and service satisfaction survey). You can surface these perceptions through your strategic business planning process through: Industry or Profession Focused Board interviews.

eBook 119

eBook Cost Revenue Industry 119

Potomac Core

MAY 3, 2016

According to the PWC US CEO Survey, Chief Executives believe that “over the next five years, a greater number of customers will seek out products and services from organizations that address wider stakeholder needs, like health focus or environmental responsibility or societal consequences.” Mirror The Industry to Drive Its Outcomes.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Potomac Core

MARCH 4, 2019

Promote the economic impact of Industry products and services to domestic and international legislative and regulatory bodies. Advance the innovative aspects of products to elected officials and consumers. Champion Industries and position them for Market Growth.

Industry 144

Industry Team Products Report 144

Potomac Core

APRIL 5, 2016

McClendon sees his organization as a conduit of aligned products and services that help contribute to its success. Despite lackluster economic performance, industries such as the Wooden Pallet sector are finding new pathways to business growth. What is the Association’s role in helping the Industry achieve its growth?

Innovation 100

Innovation Member Engagement eBook Industry 100

Potomac Core

AUGUST 3, 2016

Fee for Service revenue up. Survey Annually. Survey Infrequently. 3-Year Operating Trends: Retention up. Annual revenue up. Primary meeting registrations up. Timely membership renewals up. Internal Perception Versus Member Reality.

Member Engagement 100

Member Engagement Strategy United States Survey 100