Remove services

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What Is Cost to Serve?

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What's the FULL list services all members use? What services do only some members use? Which services are used by audiences outside the membership? What do all services actually cost to provide, in both direct and indirect costs? What do all services actually cost to provide, in both direct and indirect costs? (Oh

Cost 150
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The Passive Experienced Member

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Many (if not most) associations appear to lack programs, products, and services that can help mid-career members achieve their particular most important goals or solve their unique most pressing problems. Which makes sense. It’s not nearly as simple to to do that for people who already know the 101 and 201 level stuff.

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Thanks For Playing: Friday Top 5

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This weekend is the Greater DC Cares Servathon , an annual event where thousands of volunteers participate in the DMV s largest community impact service program. Ive had the opportunity to be a part of this and other GDCC service projects over the years. My Top 5 Favorites: Painting murals at McKinley Tech high school. Good on you!

DC 150
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So What Is Spark, Anyway?

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Spark is a boutique consulting firm that provides strategic membership and marketing services for associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions, take some risks, and reach for significant goals.

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Membership Marketing on a Shoestring

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Customer Service! Don’t underestimate the value of excellent customer service at every level, from the CEO to the mail clerk. If you know, ask them to spread the word about the exciting things you’re doing (you are doing exciting things for them, right?). If you don’t know, FIND OUT!

Marketing 150
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Always the Last to Know: Speek

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It's a FREE service that is web/VoIP based - but you can use a regular phone to participate - and allows you to create a personalized link you can share to conduct a conference call anywhere, any time. Do you ever do conference calls? duh - of course you do) Do you get tired of playing "who has the 800 number?" with the other participants?

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What I'm Reading

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Make sure your customer service sucks. Better get some more women on your team, stat. Jeffrey Cufaude shares the secret to the ONE thing that builds great teams better than anything else. Want fewer customers? What are the top obstacles to innovation? Thought provoking questions for membership professionals from ASAE.