Aaron Wolowiec

APRIL 15, 2022

During a recent strategic planning session, participants were working in small groups when Aaron overheard a participant make a comment that didn't sit well with their colleague. Aaron and his co-facilitator brainstormed a course of action and turned to nonviolent communication. This is how it went.

Communications 246

Communications Course 246

Aaron Wolowiec

SEPTEMBER 24, 2021

Strategic planning is one of the most important but intimidating parts of association work. The extent to which your association achieves your goals, and how quickly, depends in large part upon the thoroughness of your strategic plan. Here’s advice for thoughtfully assembling a better association strategic plan.

Strategy 130

Strategy 130

Aaron Wolowiec

NOVEMBER 15, 2016

Strategic vision. When working on complex engagements like strategic planning or developing membership value propositions, the ability of the board of directors to think and, through the staff, act strategically has consistently resulted in superior decisions,” said Dean West , president and founder of Association Laboratory Inc.

Strategy 185

Strategy Leadership Analysis Survey 185

Aaron Wolowiec

APRIL 4, 2018

This Ultimate Guide to Trade Show Marketing will take you through the entire strategizing, planning and execution processes for your upcoming trade show to ensure you’re fully prepared for trade show marketing success.

Marketing 133

Marketing Process 133

Aaron Wolowiec

AUGUST 16, 2016

It takes careful planning, strategic thinking and skill. All associations need a strategic marketing plan to drive all marketing capabilities and tactics,” Demand Metric said. “In So for marketing communications and all other capabilities, the right approach is to lead with strategy and planning.”.

Marketing 133

Marketing Email Marketing Report Content 133

Aaron Wolowiec

JUNE 3, 2015

The results from this assessment will be used to draw conclusions about the current state of mobile practices within the association community, and will offer thoughtful insights and actionable recommendations that may be used by organizations like yours in future benchmarking and strategic planning efforts.

Organization 100

Organization Resources Cost Report 100

Aaron Wolowiec

DECEMBER 18, 2013

If you’ve answered yes to one or both of these questions, 2014 may be a great opportunity for your organization to conduct a strategic meeting audit. For example: What does a strategic meeting audit look like? And while a handful of industry tools already exist to support these planning and evaluation efforts, they are tedious.

Revenue 100

Revenue Industry Project Price 100

Aaron Wolowiec

AUGUST 16, 2016

It takes careful planning, strategic thinking and skill. All associations need a strategic marketing plan to drive all marketing capabilities and tactics,” Demand Metric said. “In So for marketing communications and all other capabilities, the right approach is to lead with strategy and planning.”.

Marketing 100

Marketing Email Marketing Report Content 100

Aaron Wolowiec

NOVEMBER 15, 2016

Strategic vision. When working on complex engagements like strategic planning or developing membership value propositions, the ability of the board of directors to think and, through the staff, act strategically has consistently resulted in superior decisions,” said Dean West , president and founder of Association Laboratory Inc.

Strategy 100

Strategy Leadership Analysis Survey 100

Aaron Wolowiec

AUGUST 10, 2015

It requires creativity, strategic planning, vision and data analysis. In addition, according to the survey, strategic planning wasn’t a top priority for associations. A marketing plan isn’t a strategic plan. Marketing should support the association’s strategic vision; not compete with it.

Report 100

Report Marketing Detroit Social Media 100

Aaron Wolowiec

APRIL 1, 2013

It’s no surprise to discover that most associations are guided by a strategic plan carefully crafted by key leaders and stakeholders. This plan often does not drill down, however, into the specifics of education strategy (and the chances it extends to digital learning are equally shaky). Webinar Poll Questions.

Education 100

Education Strategy Content Resources 100

Aaron Wolowiec

JUNE 9, 2015

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. Budgets are increasing, but with a planned uptick in live events, resources won’t go as far.

Denver 100

Denver Georgia Survey Report 100

Aaron Wolowiec

DECEMBER 21, 2012

It’s no surprise to discover that most associations are guided by a carefully crafted strategic plan developed by key stakeholders. However, this plan often does not drill down into the specifics of education strategy despite the prominence of professional development in both the organization’s mission statement and annual budget.

Member Engagement 100

Member Engagement Education Strategy Revenue 100

Aaron Wolowiec

SEPTEMBER 2, 2014

According to a 2005 Harvard Business Review article, “Companies typically realize only about 60% of their strategy’s potential value because of defects and breakdowns in planning and execution.”. ” This execution gap suggests that what we plan to do doesn’t quite align with what actually gets done. “82% Is it board-driven?

Nashville 100

Nashville Analysis Review Communications 100

Aaron Wolowiec

DECEMBER 15, 2015

First, businesses and nonprofits should plan early. Identifying tactics, metrics and a timeline early allows them to strategically engage key audiences. Now is the time to plan for 2016, so start researching your networks and community partners. So what does this mean for you? Engage your millennials.

millennials 100

millennials Social Media Case Study Analysis 100

Aaron Wolowiec

DECEMBER 10, 2013

Next year promises to deliver exciting new mobile technology, so when planning digital strategies, associations should consider mobile apps and websites, said Kim Harwood, president of Results at Hand Software. So as 2013 comes to a close and you plan for 2014, will you incorporate mobile technology into your communication plan?

Social Media 100

Social Media Survey Video Technology 100

Aaron Wolowiec

JUNE 9, 2016

The final third should introduce strategic activities or challenges that focus on application and implementation of technical or detailed topics. The second third should introduce applied activities or challenges that focus on understanding and comprehension.

Virginia 160

Virginia Case Study Content Maine 160

Aaron Wolowiec

OCTOBER 13, 2015

When it comes to strategy and long-term planning, small groups are much more effective. And so, it makes sense that in a recent Successful Meetings survey on small meeting trends for this year, event professionals ranked strategizing as the best goal for small meetings. The biggest challenge to small meetings planning?

Social Media 100

Social Media Class Survey Strategy 100

Aaron Wolowiec

MAY 19, 2015

In the study, companies cited customer demand and strategic importance as the top reasons for building capabilities. But currently, companies tend to plan and execute large-scale learning programs with a train-the-trainer approach or with help from external providers to roll out their programs.”. McKinsey and Co.

Survey 100

Survey Class Tools Resources 100

Aaron Wolowiec

JULY 12, 2016

The majority of associations currently have a separate strategic initiative or tactical plan for increasing engagement (58 percent). More than 30 percent of associations offer certification of some kind. So what does this mean for the future?

Certificate 140

Certificate Recruiting Recruitment Social Media 140

Aaron Wolowiec

JUNE 9, 2016

The final third should introduce strategic activities or challenges that focus on application and implementation of technical or detailed topics. The second third should introduce applied activities or challenges that focus on understanding and comprehension.

Virginia 100

Virginia Case Study Content Maine 100

Aaron Wolowiec

JULY 12, 2016

The majority of associations currently have a separate strategic initiative or tactical plan for increasing engagement (58 percent). More than 30 percent of associations offer certification of some kind. So what does this mean for the future?

Certificate 100

Certificate Recruiting Recruitment Social Media 100

Aaron Wolowiec

DECEMBER 3, 2013

Strategic planning. As it quickly grew, Hill led – and continues to lead – many of the firm’s strategic marketing initiatives, including outreach to association leaders nationwide. Event Garde helped IHS plan its annual convention and expo for nearly 600 people. Two years ago, Aaron Wolowiec had a vision.

Michigan 100

Michigan Report Innovation Team 100

Aaron Wolowiec

MAY 27, 2014

From generational differences to governance and strategic planning to technology and leveraging data, it’s enough to make your head spin. The group Michel mentioned is now planning a reunion at next year’s conference. I’ve been lucky enough to meet several moms in person during travels to different cities for conferences.

Social Media 100

Social Media Conference Content Survey 100

Aaron Wolowiec

SEPTEMBER 13, 2016

And acknowledging that an emerging generation will change the rules of engagement down the road – and planning for that – will help ensure success.”. Doing so will help associations tailor communications and think strategically. “Understanding generations and how they like to engage now is essential for any organization,” Abila said.

millennials 100

millennials Social Media Communications Newsletter 100

Aaron Wolowiec

MAY 3, 2016

Then, develop, implement and monitor a communication plan that answers the following four questions: How will we ensure different silo groups buy in to the need and benefit of this project? type of event, number per year, strategic organization alignment, key performance indicators), the trends (e.g., Identify key stakeholders (e.g.,

Education 100

Education Newsletter Report Process 100

Aaron Wolowiec

JANUARY 14, 2014

At the same time, the company admitted it had no emergency plan in place. Your reputation rides on how well you perform – especially in a crisis,” said Kelly Rossman-McKinney , CEO of Truscott Rossman , a Michigan-based strategic communications firm. With these rules in mind, an organization can design its plan.

Michigan 100

Michigan Social Media Communications Case Study 100

Aaron Wolowiec

JUNE 4, 2013

Assuming everything goes according to plan, we’ll share a new post with you each Tuesday. June 25: Kristen will interview Susan Robertson, CAE, executive vice president of ASAE , president of the ASAE Foundation and ORGPRO 2013 closing keynote speaker , about association trends and future strategic issues.

Michigan 100

Michigan Committee Communications Education 100

Aaron Wolowiec

DECEMBER 16, 2014

For associations rating themselves most effective at marketing, strategy and planning is their most frequently cited capability. But for those that rate themselves least effective at marketing, strategy and planning is the fifth most-cited capability. Is marketing part of the plan for 2015? So what do you think?

Marketing 100

Marketing Social Media Content Report 100

Aaron Wolowiec

FEBRUARY 22, 2013

His or her primary role is to assist you in planning a conference within your means. For example, if you have plans to place 300 stick-on footprints throughout the hotel as directional signage, your CSM would need the proper approval (in advance of your arrival) to do so. For starters, there’s the venue’s approval process.

Communications 100

Communications Cost Conference Team 100

Aaron Wolowiec

FEBRUARY 9, 2016

In addition, in the next year, 26 percent plan to go mobile. This creates a clear opportunity for technology to transition into a more significant, more strategic part of the mix of education and professional development associations provide to members.”. But Twitter ranks a close second followed by LinkedIn and Facebook.

Learning Management System 100

Learning Management System Class Social Media LMS 100

Aaron Wolowiec

JULY 15, 2014

Develop strategic global partnerships. But successful global associations also recognize potential in Brazil and India, and plan to target those markets. Specifically, the study found associations with successful global operations: Recognize that international business operations are important to their financial health.

America 100

America Revenue Strategy Report 100

Aaron Wolowiec

APRIL 7, 2015

Of the 102 respondents, more than half reported they use social technologies for learning, with 25 percent indicating plans to do so within the year. To our minds, the case for social learning is made, and the question at hand is not whether to make use of it but how to incorporate it as effectively, as strategically as possible.”

Social Media 100

Social Media Class Technology Survey 100

Aaron Wolowiec

DECEMBER 30, 2014

We are finding room rates escalating,” said Kevin Beckman, director of strategic accounts for Crowne Plaza Hotel Louisville, and a member of the MPI Kentucky Bluegrass Chapter. “We In short: Event planners may have to plan further ahead and stretch the dollars a bit more.

Fort Worth 100

Fort Worth Kentucky Dallas Oregon 100

Aaron Wolowiec

JULY 1, 2014

Then develop a long-term strategic plan for implementing the remaining marketing and communication ideas, remembering to include representation from both the meetings and publications teams. At the end of the day, you simply can’t afford to ignore what your events are saying about you, your department and your organization.

Sample 100

Sample Strategy Social Media Communications 100

Aaron Wolowiec

FEBRUARY 4, 2014

Align the group’s scope with the organization’s strategic plan. Following I’ve compiled just 10 simple ways we can take ownership of the volunteer management process (both as staff and as volunteers): Identify a strong staff partner to support volunteer success – continuously refining his/her skills.

Michigan 100

Michigan Committee Course Association Management 100

Aaron Wolowiec

AUGUST 27, 2013

When we were doing prep for ASAE we created a strategic plan and one of the things that we uncovered was the fact that every 100 years Detroit reinvents itself,” said Alexander, who recently earned ASAE’s Academy of Leaders Award. But this isn’t the first time Detroit has come back.

Detroit 100

Detroit America Metro Atlanta 100