4 Association Disruption Strategies
JANUARY 31, 2017
Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. By adding these 4 Association Disruption Strategies in your planning process, your organization becomes an important part of everyday conversations. 4 Association Disruption Strategies. 4 Association Disruption Strategies.
The Fake Battle Between Culture and Strategy
JANUARY 14, 2014
The other day I came across yet another article/post declaring that “ Culture eats strategy for breakfast ” (or lunch, or dinner, or afternoon tea…). Jeff (like me) does a lot of work with organizations on strategy. So he gets particularly annoyed at the “culture eats strategy” meme. Culture and strategy are, in fact, two sides of the same coin.
The Connection between Strategy and Operations
JULY 11, 2013
This is clearly a different approach to strategy, but what I find more interesting is the operational implications that she discusses. Strategy is about choice. So pay attention to your strategy. In today’s world of transient advantage, you may need to shift your strategy. Culture Strategy Set broad themes, and then let people experiment. It offends egos.
Disruptive Advocacy Strategies
MARCH 7, 2016
Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association. Foundation for Disruptive Advocacy Strategies.
How to Develop a Long-Term Member Engagement Strategy
SEPTEMBER 8, 2016
Member Engagement Analytics Content Strategy Customer Marketing
There Is No Strategy Without Angst
JANUARY 7, 2014
We convert strategy into a cost-focused planning process because we can control costs and plans eliminate uncertainties. The reality is that strategy is simply about making bets, and you can’t make a bet without some angst, without some worry that you’ll get it wrong. Martin offers three rules for doing strategy right, all of which are going to cause you some angst.
Is Strategy the Job of Senior Leaders?
DECEMBER 3, 2013
They took a look at how organizations’ strategies connect to their employees, from the senior team, through middle management, and down to the line employee. It seems the senior folks–you know, the ones who get paid to develop those strategies–have become quite enamored with their strategic plans, but the actual employees of the companies seem woefully disconnected from it.
Are Your Member Engagement Strategies Working? 3 Ways to Tell
AUGUST 30, 2016
Member Engagement Analytics Marketing StrategyWhat’s the point of joining an association if you don’t participate? If members don’t use your members-only benefits they won’t see the value in them. I f they don’t interact with other members , they won’t network. A nd if they don’t volunteer , they won’t help further your mission.
YouTube Subscriber Strategies for Nonprofits
APRIL 9, 2015
The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman. All three will succeed or fail at video marketing based on their ability to get YouTube subscribers.
Thoughts on Strategy and Culture
DECEMBER 24, 2013
In case you haven’t seen it, here’s a quick interview I did with JP Moery for his show, Association Labs , where we talk about both strategy and culture for associations. Culture Strategy
7 top tips for running a successful membership strategy session
NOVEMBER 29, 2016
Developing a membership strategy that links to organisational strategy is critical – not only does it guide you and keep you on track to deliver for members, but it ensures that what you are planning is relevant to your organisation and in tune with what your organisation is trying to achieve. Are you looking to develop a 3-year strategy? Consider the mix of invitees. Minutes.
3 Association Radical Transformation Strategies
MARCH 22, 2017
In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term? Association Radical Transformation Strategies.
What 15 Year-Olds Can Teach Organizations About Content Strategy
NOVEMBER 9, 2015
This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it content strategy.
Community management is about strategy
MAY 31, 2016
The first takeaway: strategy. Strategy is based upon a shared understanding of value. Some recommendations from Higher Logic: STRATEGY: Create strong, defined value statements for your organization and members, highlighting the shared value of the community. It is the best way, and maybe the only way, to keep our organizations in sync with themselves and with their markets.”.
Associations and Their Ongoing Problems with Strategy
JULY 8, 2013
The cover spotlight is on “Strategy for Turbulent Times” and the first article in that section is by Rita Gunther McGrath on “ Transient Advantage.” So you’re good at strategic planning for an organization with a sustained competitive advantage, and that is precisely why you are very bad at strategy in a transient-advantage economy. Strategy
Why is your content strategy failing?
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. Sit with your content marketing team regularly to discuss and chart out new content strategies. No content optimization.
3 Engagement Strategies Drive Growth
OCTOBER 26, 2016
What is clear is that 3 Engagement Strategies Drive Growth. These conversations lead to strategies developed by The Aluminum Association to address and drive industry challenges and outcomes thorough their organization. The strategies have Key Performance Indicators and they are reported through a Scorecard in the Aluminum Association’s Annual Report. Actionable Data.
Report: Cybersecurity Strategy Moving From Prevention to Detection
MARCH 16, 2017
The future of cybersecurity strategy is going to be driven by a thoughtful approach to response. “CISOs are keen to communicate the return on investment of their security strategy in terms of the business value associated with quick damage limitation, in addition to threat prevention and blocking,” Gartner Research Director Lawrence Pingree noted in the release.
What’s Next in Event Strategy?
OCTOBER 14, 2016
News that two associations are sunsetting their traditional tradeshows and rethinking their event strategy may illustrate a broader trend. Sarasin acknowledged that FMI may have fallen short of attendee expectations and changing industry needs over the past few years, which is why now is the time to rethink the organization’s event strategy. “We she writes. Be inspired.
5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Unfortunately, out of this majority, only 26 percent believe their strategy is effective. In each department of your organization, staff should be aware of your strategy. This is the foundation of your content marketing strategy, as this is the group you will always be speaking to. Utilize Social Media in Your Strategy. Content Strategy Implementation
Five Cool Decks About Content Strategy
DECEMBER 16, 2014
Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls. Acquia Slides from Simon Mainwaring. Measuring and Managing A Social Media Presence from Beth Kanter.
Top 5 essentials for your membership marketing strategy
MARCH 27, 2016
I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. 1.Why have a marketing strategy? Challenges for your strategy. If not, it is difficult to write a marketing strategy based on them.
Strategy and Context
APRIL 26, 2012
Strategy and Context. in Change , Strategy - 2 comments. Sohrab Vossoughi wrote a great post on HBR about Sony and how its successful strategy in the 1980s ended up being unique to that context. In other words, a winning strategy is context specific, thus it needs to evolve and grow (we talk about this in Humanize in the chapter on Generative ). Strategy Means Change. Such a great point you make about context, something that probably isn’t considered enough when our temporal boards are making strategy decisions. Strategy. Consulting.
Risk, Strategy, and Implementation
MARCH 13, 2014
When you choose a strategy, have you considered the risks (and that includes the risk of foregoing opportunities, as well as the more obvious risks attached to your chosen course of action)? And do the people who are implementing your strategy ever consider risks? Books and Reading Conflict Strategy Does everyone in your organization understand risk in a similar way?
Seven Customer Retention Strategies
JANUARY 17, 2013
Customer Retention Strategies from Jeff Hurt. Seven Strategies To Use To Create Customer Loyalty And Retention. Here are seven strategies from my presentation to the ISCS annual conference, “Content Is King” held in Richardson, TX recently. Content marketing is one of the most important strategies for customer retention. On average, U.S. So how you do that?
Four Tips for Strategy-Setting That Matters
AUGUST 29, 2016
Boards need to operate at a high level, but airy, general strategies don’t help direct an association. The board sets the strategy, and the staff implements it. Association consultant Meredith Low discussed this blurry line in a blog post earlier this month titled “ Strategy Is Not Management.”. You don’t want to have strategies that just sound like missions.
Association Loyalty or Engagement Strategy?
JULY 14, 2015
Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Association Loyalty or Member Engagement Strategy? A Strategic Member Engagement Strategy supported with member “Connectedness” drives your Association’s long term success. The post Association Loyalty or Engagement Strategy? Association Loyalty? Why do members leave?
The Link Between Culture and Strategy on #CultureChat
JULY 29, 2015
We've all heard the mantra, "Culture eats strategy for breakfast," but is it true? What exactly is the relationship between culture and strategy? I think a lot of organizations have been very successful keeping strategy as its own thing, fairly distinct from culture, even though that personally does not make a lot of sense to me. Does strategy ever eat culture?
2017 Member Engagement Strategy
AUGUST 3, 2016
Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. In terms of 2017 Member Engagement Strategy, utilize data and research to build your partnership with professions and industries. 2017 Member Engagement Strategy. The outcome of the U.S. 31.90%.
Burn your social media strategy
DECEMBER 17, 2015
Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM. I recently came across an amazing post that I urge everyone to read about the current state of social media. Then read it again.
A YP-Friendly Social Media Strategy
OCTOBER 6, 2016
And by having a solid social media strategy, your association will also appeal to young professional member prospects. The post A YP-Friendly Social Media Strategy appeared first on Associations Now Young professionals can serve your association well in that these digital natives will help you keep up on the social media front. Social media is constantly changing. Live streaming.
Why Engagement Needs a Strategy
APRIL 25, 2013
Categories: Member Engagement + Retention Tags: associations , member engagement Before anyone suggests that engagement and building relationships shouldn’t be a strategy, consider your own personal relationships. Developing a strategy around engagement – be it [.] ( Read more. ) The post Why Engagement Needs a Strategy appeared first on YourMembership.com. At some point, no matter how random the meeting, you made a decision to continue it. You listened longer, you made plans to see one another again, you reached out.
Five Budgeting Misconceptions That Will Change Your Association’s Strategy
JUNE 1, 2016
In a recent Harvard Business Review blog, management scholar and author, Roger Martin, draws a line between the fundamentals of strategy and the nitty-gritty of budgeting. Strategy is not planning,” Martin emphasizes. “It Visit our website for more advice on organizational strategy and budget development. Your budget and your strategic plan are essentially the same thing.
A New Strategy for Event Social Media
MAY 3, 2016
But one event-industry startup is making the case for a deeper, strategy-driven approach. Little Bird Told Media , which got its start last year, has its eye on building a brand-new kind of business for the event space—social media strategy that’s tailored, start to finish, to the event. The post A New Strategy for Event Social Media appeared first on Associations Now
Building a Winning Advocacy Strategy
AUGUST 22, 2016
The Olympics are over but your winning advocacy strategy journey is just beginning. The post Building a Winning Advocacy Strategy appeared first on Beekeeper Group. All about bees Digital Tactics Social Media advocacy Beekeeper Group Content Creation Infrastructure jon wilcox messaging Olympics Rio Winning StrategyWe’ll see you on the podium.
Coping Strategies: How to Manage Extra Holiday Stress
NOVEMBER 10, 2016
Now that you know your stress cues and your coping strategies, how do we limit this extra stress? The post Coping Strategies: How to Manage Extra Holiday Stress appeared first on Associations Now Workplace stress is all too common, especially in the lead-up to the holidays. Congratulations, y’all! Now you can just sit back, relax, and enjoy the approaching holidays! Take a break.
Lessons From Wikipedia’s Annual Donation Strategy
DECEMBER 8, 2016
Its strategy is effective and worth studying. The post Lessons From Wikipedia’s Annual Donation Strategy appeared first on Associations Now Each year, the Wikimedia Foundation, which runs the popular Wikipedia website, puts on a series of fundraising appeals so effective that the website has tens of millions of dollars sitting in reserve at the moment. Here’s what you can learn.
Five Steps for a B2B Social Media Marketing Strategy
AUGUST 13, 2014
An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take. Easy B2B Tips for Google+ Users Content Strategy for Associations Using YouTube for B2B Association Social Media: ASCD [Please Share!]
Why Employee Engagement Should Be Part of Your HR Strategy
MARCH 30, 2016
We’ve all had them. The employee who had everything going for them on paper during the interview process, then turns out to be a nightmare. Associations often feel particularly challenged in this respect—feeling that constraints on salary or “perks” compared with non-profits relegate them to be less selective on hiring. It starts before the interview. Perform a thorough job analysis.
Strategy Means Change
JULY 12, 2012
Strategy Means Change. in Change , Strategy - 1 comment. I did some strategy work with a client this week where they were drilling down below the level of core strategic principles and actually figuring out what they were going to do differently to move in their desired direction. So when you do your strategy work, get ready for change. Strategy. Consulting.