Aaron Wolowiec

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Findings of 2022 Non-Profit Survey on Value Proposition

Aaron Wolowiec

Halmyre has released their latest report: Growing Value: Findings of Halmyre's Non-Profit Value Proposition Survey. This is based on the 2022 survey of Non-Profit Executives about value proposition, member engagement, pricing strategy, and data intelligence. Here are two highlights from the learning.

Survey 246
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The 3 Things Your Next Pricing Survey Must Have

Aaron Wolowiec

At Pricing for Associations, they have conducted numerous surveys for market research and market testing around value and pricing. They'’ve found that most surveys require three core components. If you're looking to DIY a survey on value and pricing in the next few months, this article is for you.

Price 208
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And the survey says…we’re scared

Aaron Wolowiec

The winter edition of the report found 44 percent of survey respondents think the meetings and events industry will change due to the increased threat of terrorism. In addition, 15 percent of survey respondents plan to add security for the events – especially those organizations that host international conferences.

Survey 100
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The communications struggle continues

Aaron Wolowiec

Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications. While under staffing remains a top concern among associations, especially in the communications department, some positive trends emerged in the 2016 survey.

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Change is good…right?

Aaron Wolowiec

According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each). That’s a recent development, however, as most didn’t start focusing on innovation until the past five years.

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Globalization isn’t a ‘one-size-fits-all’ strategy for associations

Aaron Wolowiec

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. Twitter is the most popular.).

Strategy 167
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The communications struggle continues

Aaron Wolowiec

Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications. While under staffing remains a top concern among associations, especially in the communications department, some positive trends emerged in the 2016 survey.