Principled Innovation

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How Technology is Transforming Strategy

Principled Innovation

As social, mobile and related technologies continue to drive deep and accelerating societal transformation, associations will continue to confront increasingly complex strategic challenges that will require fresh mindsets and more dynamic approaches to address. Today’s strategic landscape for associations could not be more different.

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Associations Unorthodox Shift #4: Go all in on digital

Principled Innovation

Despite the widespread adoption of distributive social, learning and related technologies, orthodoxy still insists associations conduct annual meetings and trade shows, as well as other in-person conferences, seminars and workshops. Most associations continue to rely on face-to-face interaction as part of their core value creation efforts.

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Associations Unorthodox e-book available on August 8

Principled Innovation

Jeff De Cagna said, “Over the last ten years, I have collaborated with a wide variety of associations in the areas of strategy, innovation, governing and the impact of new technologies on the future of associating.

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Associations Unorthodox #5: Collaborate everywhere

Principled Innovation

Instead of concentrating their people in cubicles in Washington, DC, Chicago or New York, associations can equip and deploy staff professionals as part of the new mobile workforce, with the intent of nurturing more meaningful stakeholder connections at the most local level possible.

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Six serious ideas for 2013

Principled Innovation

Associative intent– As the technology-driven transformation of the human experience of associating deepens, the stakeholders of the future are trying to evaluate which relationships are worth the investment of their limited, fragmented yet highly valuable bandwidth.

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Associations Unorthodox Shift #1: De-emphasize membership

Principled Innovation

Not only is membership orthodoxy deeply inculcated into the mindsets that association leaders bring to their businesses today, but association workflows are supported and reinforced by products, services and advice delivered by consultants, technology companies and other providers operating on the same membership-centric belief system.

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Why business model thinking matters to associations

Principled Innovation

The unique insights of the chief information officer (CIO) into the influence and impact of emerging technologies can help the association’s leadership make more intelligent decisions around new business model concepts.