Aaron Wolowiec

JULY 1, 2014

Event messaging must clearly illustrate in both quantitative and qualitative terms how your event is different from the rest. One way to elevate yours above the others is to demonstrate the value attendees can expect to gain in both the short-term (e.g., contacts, ideas, goals, objectives) and the long-term (e.g.,

Sample 100

Sample Strategy Social Media Communications 100

Aaron Wolowiec

JANUARY 29, 2013

If the company is responsible for paying the vendors, do they have good credit terms? Is it an hourly charge or is it a percentage of the event? Are they contracting and paying the vendors or will you be responsible for payments? Ask if the company owns/operates their own equipment.

Event Planning 100

Event Planning Price Products Education 100

Aaron Wolowiec

SEPTEMBER 13, 2016

In terms of frequency, members said monthly communication is optimal. Paying special attention to members who are just beginning their careers will reap great rewards – especially in terms of members retention. 1 communication tool. Email messages were the most popular, followed by e-newsletters. So what does this all mean?

millennials 100

millennials Social Media Communications Newsletter 100

Aaron Wolowiec

MARCH 23, 2016

Students must transfer information from the working memory to the long-term memory. The key to long-term retention is to practice over time. Curriculum should be well sequenced so students can build upon concepts they’ve already mastered. Teachers shouldn’t do all the talking, but instead use models and examples to explain.

Education 100

Education Course Examples Report 100

Aaron Wolowiec

NOVEMBER 15, 2016

“As competition for the time, attention and interest of our community’s best leaders grows more intense, the ability of an association to develop a compelling leadership funnel becomes a long-term strategic priority necessary for successfully achieving mission-based and business goals,” Association Laboratory said.

Strategy 185

Strategy Leadership Analysis Survey 185

Aaron Wolowiec

JUNE 14, 2016

In terms of services, trade associations place a high emphasis on in-person networking opportunities while professional organizations rank the delivery of a journal or magazine as a priority. Organizations that have a solid international business strategy experience faster growth.

Strategy 167

Strategy Social Media America Survey 167

Aaron Wolowiec

JULY 12, 2016

s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. According to Marketing General Inc. ’s The good news, though, is that associations continue to grow.

Certificate 140

Certificate Recruiting Recruitment Social Media 140

Aaron Wolowiec

APRIL 15, 2014

The struggles nonprofits face are not the short-term result of an economic cycle; they are the results of fundamental flaws in the way we finance social good.”. In the survey, 41 percent of nonprofits reported long-term financial stability as goal. Antony Bugg-Levine, CEO, Nonprofit Finance Fund.

America 100

America Survey Innovation Cost 100

Aaron Wolowiec

OCTOBER 13, 2015

When it comes to strategy and long-term planning, small groups are much more effective. Didn’t you feel a bit more important when the professor/teacher actually saw your hand…and called on you? Now apply those same scenarios to the workplace. How much do you really get done in hugely packed meeting rooms? Confidence is higher.

Social Media 100

Social Media Class Survey Strategy 100

Aaron Wolowiec

JULY 12, 2016

s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. According to Marketing General Inc. ’s The good news, though, is that associations continue to grow.

Certificate 100

Certificate Recruiting Recruitment Social Media 100

Aaron Wolowiec

FEBRUARY 11, 2014

But for starters, Cobb and Steele have abandoned the term e-learning and instead use the term technology-enabled or technology-enhanced learning. There’s a goldmine of information in the report, which you can get for free if you subscribe to Tagoras’ free e-newsletter. Nearly all survey respondents – 88.7

Social Media 100

Social Media System Technology Survey 100

Aaron Wolowiec

JUNE 14, 2016

In terms of services, trade associations place a high emphasis on in-person networking opportunities while professional organizations rank the delivery of a journal or magazine as a priority. Organizations that have a solid international business strategy experience faster growth.

Strategy 100

Strategy Social Media America Survey 100

Aaron Wolowiec

AUGUST 23, 2016

For listening that lasts people have to commit what they heard to their long-term memory. Allow time to record; reflect and integrate these insights; summarize notes; post to social media; take a memory-prompting photo; request slides. Avoid “talking head” panels whenever possible. Use a variety of formats when planning sessions.

Conference 180

Conference Communications Social Media Process 180

Aaron Wolowiec

SEPTEMBER 9, 2015

In terms of tech, associations don’t need to be on the “bleeding edge,” but they should at least be on the cutting edge if they want to remain relevant with their members. In terms of messaging platforms, it’s critically important — especially for trade associations — to invest wisely in their messaging platforms.

Detroit 100

Detroit Communications Technology Leadership 100

Aaron Wolowiec

JANUARY 31, 2016

For me, it is important to look at what I can apply right now, what should be part of a longer-term strategy and what I want to explore further. What I am enjoying most about this process is finding opportunities to apply what I am learning as I go. I find learning new things incredibly exciting.

Michigan 100

Michigan Content Certificate Library 100

Aaron Wolowiec

NOVEMBER 15, 2016

“As competition for the time, attention and interest of our community’s best leaders grows more intense, the ability of an association to develop a compelling leadership funnel becomes a long-term strategic priority necessary for successfully achieving mission-based and business goals,” Association Laboratory said.

Strategy 100

Strategy Leadership Analysis Survey 100

Aaron Wolowiec

AUGUST 10, 2015

Print, however, ranks eighth in terms of effectiveness. Associations are embracing marketing analytics more closely, with the percentage reporting no usage of analytics dropping from 13 percent in 2014 to 9 percent in 2015. More staff and more funding rank first and second as the resources that would most help improve marketing effectiveness.

Report 100

Report Marketing Detroit Social Media 100

Aaron Wolowiec

NOVEMBER 5, 2012

Think of it in terms of trying to learn a card game. A couple years back, I attended a conference where the following statistics were presented: Attendees remember 25 percent of what they hear, 50 percent of what they write down and 75 percent or more of what they actively participate in.

Innovation 100

Innovation Conference Organization 100

Aaron Wolowiec

MAY 2, 2012

In addition to keeping projects on time, on message and under budget, I think you’d also be surprised by the impact collaboration can have on strategic thinking and long-term outcomes.

Michigan 100

Michigan Innovation Leadership Newsletter 100

Aaron Wolowiec

MAY 5, 2015

Friendly booking terms (e.g., The organization is able to conduct high-quality meetings at desirable sites for a reasonable registration fee because a significant block of hotel rooms is reserved for meeting attendees. no full pre-payment) are negotiated as part of the organization’s hotel contract.

Discount 100

Discount Social Media Marketing Survey 100

Aaron Wolowiec

JULY 3, 2012

However, long-term value is a bit easier to calculate and generally manifests itself in terms of products and services that are then sold to association members and clients for a profit. Obviously, placing a dollar value on benefits such as networking and knowledge acquisition can be tricky, particularly in the short-run.

Indiana 100

Indiana Michigan Cost Case Study 100

Aaron Wolowiec

AUGUST 30, 2016

“There are enormous needs we can meet: creating high-quality, competency based education; fostering social learning; and providing clear pathways to employment for students, the long-term unemployed, returning veterans or those individuals who are about to see their jobs significantly affected by the rise of automation and artificial intelligence.

Education 180

Education Mooc millennials Certificate 180

Aaron Wolowiec

AUGUST 30, 2016

“There are enormous needs we can meet: creating high-quality, competency based education; fostering social learning; and providing clear pathways to employment for students, the long-term unemployed, returning veterans or those individuals who are about to see their jobs significantly affected by the rise of automation and artificial intelligence.

Education 180

Education Mooc millennials Certificate 180

Aaron Wolowiec

JULY 15, 2014

“Doing so now may actually be less expensive than waiting, when costs will be higher, negotiating for favorable terms harder and competition is more intense.”. So what do you think? Do you agree with the report’s findings? Is globalization in your association’s future?

America 100

America Revenue Strategy Report 100

Aaron Wolowiec

APRIL 7, 2015

In fact, the term is “social learning,” and associations are slowly embracing it as part of their learning efforts. By now, you know I’m an avid user of Facebook and Twitter, partly because I realize the potential of social media to educate. Yep, I said it: It’s possible to learn from social media.

Social Media 100

Social Media Class Technology Survey 100

Aaron Wolowiec

APRIL 22, 2014

With the short- and long-term value of traditional degrees increasingly in question, the number of people looking for alternatives will grow,” said Jeff Cobb , co-founder of the consulting firm Tagoras. “As Lifelong learning seems to be on the upswing as curious minds look for answers.

Mooc 100

Mooc Certificate Social Media Michigan 100

Aaron Wolowiec

AUGUST 19, 2014

Your communications should carefully reinforce these attributes while promoting the specific emotional benefits of each product in terms of an individual’s key interests and desires: convenience, security, exclusivity, good health and peace of mind.”.

Discount 100

Discount Social Media Revenue Cost 100

Aaron Wolowiec

AUGUST 23, 2016

For listening that lasts people have to commit what they heard to their long-term memory. Allow time to record; reflect and integrate these insights; summarize notes; post to social media; take a memory-prompting photo; request slides. Avoid “talking head” panels whenever possible. Use a variety of formats when planning sessions.

Conference 100

Conference Communications Social Media Process 100

Aaron Wolowiec

OCTOBER 14, 2014

Under the terms of the consent decree the FCC announced, Marriott must stop the use of Wi-Fi blocking technology and take significant steps to improve how it monitors and uses its Wi-Fi technology at the Gaylord Opryland.

Nashville 100

Nashville Conference Technology Communications 100

Aaron Wolowiec

JUNE 23, 2015

What if, we gave up control and encouraged our audiences to define the terms of their own involvement with us. What if, instead of viewing members as passive consumers of our benefits and programs, we worked with them as co-developers of the value our associations provide? And yes, sometimes this means competition.

Products 100

Products Innovation Revenue Member Engagement 100

Aaron Wolowiec

FEBRUARY 25, 2014

Out: Long-term commitments. It was an eye-opening message for associations, where collaboration is king. Remember the buzz around open workspaces to promote teamwork? Now, not so much. Volunteers. In: Micro-volunteering.

Las Vegas 100

Las Vegas Innovation Conference Technology 100

Aaron Wolowiec

OCTOBER 11, 2012

Whether your association has just recently penned a new strategic plan or you’re three or more years into a long-term strategic planning cycle (however impractical that may be given today’s environment), do me a favor and locate this document.

Analysis 100

Analysis Survey Education Revenue 100

Aaron Wolowiec

NOVEMBER 4, 2014

With that information in hand and summarized, we engaged our education committee to “address” these needs in terms of placement throughout the annual education calendar. Does this warrant an hour-long session at our annual conference or a full-day retreat?).

Michigan 100

Michigan Committee Survey Content 100

Aaron Wolowiec

DECEMBER 23, 2014

As sticky wickets go at associations, this is one of the stickiest, but it’s also among the most promising in terms of financial growth — and, even if you’d prefer to focus on mission more than money, it’s where the future members and users of your services are, particularly in the Middle East. More research is to come in 2015.)

Leadership 100

Leadership Social Media Case Study Revenue 100

Aaron Wolowiec

OCTOBER 8, 2013

The data-supported realization that unpaid internships have only a 1 percent impact on employment should sound an alarm for everyone defending the ‘pay your dues and you’ll be better off long-term’ argument.”.

Michigan 100

Michigan Proposal Report Class 100

Aaron Wolowiec

DECEMBER 16, 2014

E-mail, event and content marketing are the top ranked tactics in terms of effectiveness. But for those that rate themselves least effective at marketing, strategy and planning is the fifth most-cited capability.

Marketing 100

Marketing Social Media Content Report 100

Aaron Wolowiec

OCTOBER 15, 2013

For the students: Don’t be afraid of non-paid internships, as many times the knowledge you gain far outweighs the short-term loss in wages. Also, make sure you learn about the entire organization, not just the department in which you’re interning. Jason Fulvi, executive vice president, VisitPITTSBURGH.

Philadelphia 100

Philadelphia Marketing Examples Social Media 100