terms 
Principled Innovation
APRIL 8, 2013
SED is a term I coined to inspire association leaders to shift their conversations about the future in a more generative direction. On the one hand, blogger Sara Wachter-Boettcher describes empathy in sharp emotional terms: We can’t begin being empathetic when another person arrives. Here is what I wrote about SED [.]
Principled Innovation
APRIL 2, 2013
As part of these conversations, associations must consider three overlapping time horizons: they must seek to solve short-term problems, provide for intermediate-term needs, and, most of all, support stakeholders as they strive to realize their most important long-term outcomes.
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Principled Innovation
NOVEMBER 1, 2012
Jeff will begin his two-year term in January 2013. Jeff will begin his two-year term in January 2013. Jeff De Cagna FRSA FASAE, chief strategist and founder of Principled Innovation LLC, has been elected chair of the RedRover Board of Directors.
Principled Innovation
SEPTEMBER 9, 2012
Associations can increase their pace of new value creation by thinking and acting in real time to understand and serve immediate stakeholder priorities and problems, but on their stakeholders’ terms.
Principled Innovation
JUNE 3, 2013
To develop a clearer point of view on what their stakeholders will need to thrive in the years ahead, association leaders must nurture an empathic understanding of their stakeholders’ short-term challenges, intermediate-term needs and long-term outcomes to create distinctive value beyond the limitations of the benefits package.
Principled Innovation
JULY 10, 2012
Tinnitus is the medical term for the perception of sound in one or both ears or in the head when no external sound is present. Tinnitus is the medical term for the perception of sound in one or both ears or in the head when no external sound is present. 50 million Americans experience tinnitus to some degree.
Principled Innovation
AUGUST 12, 2012
Boards must act to ensure their business models are sustainable in the long term, a challenge that will require more significant levels of time, energy and financial investment in the creation of radical new value.
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