.orgSource

APRIL 22, 2024

To make a point about technology and its impact on the future of work, Hugh Lee, Co-Founder of Fusion Productions, told me this story: “Several years ago, we invited some young presenters who were developing cutting edge farming technology to digitalNow. They were using drones to fly over fields and analyze the irrigation and fertilizer required by individual plants and crops.

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WBT Systems

APRIL 22, 2024

Since we’re in National Volunteer Week (April 21-27), it’s a good time to revisit a challenge that keeps coming up in association community discussions.

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Recruiting Recruitment Education Tips 215

ISAE

APRIL 21, 2024

4 Creative Ways to Promote Your Membership Incentive Program Membership incentives are the rewards or benefits that your organization’s members receive for being part of the program. While most of these incentive programs give members exclusive discounts at certain retailers, they can also offer more tailored perks. To create an effective program that encourages them to renew their memberships, donate to fundraisers, and remain active in your organization, it’s essential to connect with members

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GrowthZone

APRIL 22, 2024

Earlier this year, GrowthZone surveyed 332 associations and other member-based organizations across the U.S. and Canada for insight into the challenges and concerns of today’s association professionals. The results show several interesting trends impacting today’s associations, here are some key findings: Member growth and engagement are primary concerns for most associations, followed by issues related to time management and revenue generation.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Association Strong

APRIL 23, 2024

It doesn't matter how talented the association CEO or staff is. If you have a dysfunctional board who isn't engaged, the board will stand in the way of progress, innovation and growth. Listen in as Tom and Dave interview Hardly Smith, author of the book, Stop the Nonprofit Board Blame Game. This book focuses on how to break the cycle of frustrating relationships and benefit from fully engaged board.

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The Association 100

APRIL 21, 2024

In the latest A100 podcast episode , we explore crucial strategies of leadership development and succession planning, providing an in-depth look at how to cultivate future leaders and ensure the sustainability of your association through effective leadership transitions. We discuss the benefits of pairing experienced leaders with emerging talent and how mentorship programs can facilitate knowledge transfer and leadership skills. “Leadership isn’t just about navigating the present; it

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The Association 100

APRIL 21, 2024

In this video , I dive into managing negative publicity effectively. Navigating this terrain requires prompt and honest communication. Here’s how: 1. Respond quickly and transparently – Immediate acknowledgment of the issue with a clear action plan is crucial. Delays can worsen the situation. 2. Stick to the facts – Provide accurate information to maintain credibility and trust. 3.

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Communications Strategy Press Release Social Media 130

Elevating Engagement

APRIL 22, 2024

Your members want to collaborate more (after all, collaboration is the new association content.) Does that mean you have to buy an online community platform today? Or totally reinvent your conference? Nope! You can invite collaboration with something as simple, cheap, and easy as a single Google Doc. Problem-Solving Collaboration I tried an experiment during the Member Engagement Labs sponsored by Impexium and Billhighway.

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GrowthZone

APRIL 22, 2024

GrowthZone surveyed 470 chamber of commerce professionals across the U.S. and Canada at the beginning of 2024. The results show several interesting trends impacting today’s chambers, highlighted below are some key findings: Despite engagement challenges, a majority of Chambers experienced a net increase in membership in 2023. Lack of engagement and time constraints are cited as primary reasons for members not renewing their memberships.

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Survey Revenue Report Innovation 78

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Association Adviser

APRIL 22, 2024

AUTHOR’S ATTESTATION: This article was written entirely by Jeff De Cagna AIMP FRSA FASAE, a human author, without using generative AI. Association boards have a duty of foresight.

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The Association 100

APRIL 21, 2024

In this video , I tackle a fundamental question for association communicators: What makes something newsworthy? We’re often tasked with promoting stories that may not inherently grab headlines. Here’s a breakdown of the critical elements that can transform your association’s updates into compelling news: • Timeliness is crucial. • Relevance.

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PROPEL

APRIL 23, 2024

Last chance, Chicago friends! I’ll be in town next week for the Blue Cypress Innovation Hub event (May 2), and I’ll be doing a new session on “Preparing Your Culture for the AI Revolution.” This will be the first time I deliver this content, so don’t miss it! (Click here for more info and to register). And culture is just one angle on AI.

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The Association 100

APRIL 21, 2024

Join us on the latest episode of The A100 podcast , going live tomorrow, where Kara Dickerson, Founder of Content With Impact, unveils transformative strategies for elevating association events. Drawing from her pioneering work at CES , Dickerson emphasizes the importance of data in tailoring event experiences that engage diverse industries. She discusses actionable methods for ensuring diversity on stage, like setting clear inclusivity standards and regular diversity audits.

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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