Make sure you are getting mileage out of your association blog posts. While there are multiple techniques to maximize the benefits of blogging, using just a few can make a difference.
Check out The Association Success Kit and
help your organization thrive »
Try these tactics:
Stay Within Categories
Each post should fit into an established blog category and play a role in your overall content strategy. (Translation: Stay on topic and keep it relevant to your area of expertise.)
Focus on Headlines
The headline is possibly THE most important aspect of a blog post. Headlines are critical to search engine algorithms.
Headlines should:
- Be clever
- Have an eye-catching title
- Include a teaser line (meta-description)
- Be crafted with search engines in mind
Pay Attention to SEO
Pay attention to search engine algorithms. Increase your post’s value by creating meta-descriptions, maximizing tagging, using keywords, and including in-text links.
Provide Valuable Content
You work hard to generate content. Make sure it works hard for you.
Make sure your content is:
- Findable
- Readable
- Understandable
- Actionable
- Sharable
Be Consistent
Implement an editorial calendar to ensure content is being created and published on schedule.
Successful blogging takes a little extra effort, but the results are worth it.
Check out The Association Success Kit and
help your organization thrive »
Sources: SocialMediaExaminer.com, BrandsWithFansBlog.com, JonLoomer.com, SocialMediaB2B.com, CopyBlogger.com, Entrepeneur.com, Hubspot.com