2017

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Improve Your Customer Retention Program with an Online Community

Higher Logic

Many people ask how online communities can bring in new customers. It’s important, but communities aren’t just about growing your customer base. Part of a community’s value comes from something else - retaining existing customers. It’s comparatively easy for customers to find alternative solutions to your product and switch. Customer retention as a business advantage. Where are you losing people?

The 2017 Community Management List (What's In & What's Out)

Socious

I wonder what is was that convinced the last person using dancing palm trees on their website to stop in the late 90s or early 2000s. Was is feedback from their market, a grouchy boss’s comments, or an epic marketing fail? Have you ever been caught using a tactic or touting a trend when it was past its prime? User Groups Customer Engagement Online Community Management

Guest Post: Personalization Requires Reflection and Governance

Vanguard Tech

As digital communications mature and competition on web and mobile increases, we see more personalized digital experiences—sites and apps that seem to know us and be able to deliver just what we want and need. So what does that mean for you? web development olkin communications responsive web design personalization

5 reasons everyone at your association needs to go to #Xperience17.

YourMembership Blog

#leadership #inspiration #learning #innovation #technology – all in one place. As an association leader, you have a great case for going to Xperience 2017. It’s a chance to grow your skills in leadership. It’s a sure way of learning new ideas to make stronger connections with your members, adapt new technologies and grow your membership […].

Boards and Annual Conference Venues

Eric Lanke

I've had two recent experiences that have made me think critically about an association board's role in selecting venues for their association's annual conference. The first was as a volunteer board member, witnessing (and participating in) an unfocused and opinion-laden discussion about where the association in question should be taking its annual conference. Then I did something unexpected.

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Association Brain Food Weekly: 3.17.17

Reid All About it

Wine comes in at the mouth. And love comes in at the eye; That’s all we shall know for truth. Before we grow old and die. I lift the glass to my mouth, I look at you, and I sigh. Happy St. Patrick’s Day. That lovely poem is A Drinking Song by W.B. Yeats, one of my favorite poets. I made a pilgrimage to his grave long ago, just because. Have no fear. Gmail users: beware the latest phishing attack.

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Musings from the RSA Conference

Association Management

RSA Conference is this week in San Francisco. This event is like the annual prom for the security industry—part conference, part trade show, part “place to be.” In the midst of all the Diet Cokes that I shared with various conference participants, a few musings about the world of security have become clear. First, the level of threat exposure has never been higher. women in cybersecurity. SAFECode.

Email Marketing Trends: What’s Hot in 2017

Associations Now

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. But the ground is still messy. Read on for some suggestions on to improve your email production workflow. But email—in ways different from Twitter, Facebook, or even your blog platforms—is incredibly challenging to work with from a production standpoint. Read on for some useful tips.

Higher Logic Acquires Socious: Building Better Communities Together

Higher Logic

We’ve been busy here at Higher Logic - last September we announced our spot as a Leader in the inaugural IDC MarketScape : Worldwide Online Communities 2016 Vendor Assessment, as well as our new investment and partnership with JMI Equity. The IDC report notes that building relationships with customers will be the most important business priority over the next 12 months. And we’ve done just that!

3 Ways to Engage More Association Members in Your Online Community

Socious

Have you ever looked at an optical illusion like the one above? (If If not, you have now.) In this example, the first thing that most people see is a white vase. However, upon closer inspection of the black areas, you notice two faces nose-to-nose. Now that you’ve seen both the vase and the faces, you can’t “un-see” either one. You can never go back to seeing a single image.

Cool Association Social Media Jobs This Week – March 2

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Guide the strategy for all communications, website, and public relations messages and collateral to consistently articulate and strengthen the AMAF’s mission and brand. photo credit ). Jobs Jobs Jobs

5 benefits of video-based learning.

YourMembership Blog

Easily delivered through a learning management system, video is the most engaging way to hold your association members’ and learners’ attention. Video-based learning is a widely-accepted e-learning trend, and it’s gaining momentum. What makes it trendy now and soon a staple of learning is it’s shorter, crispier and engaging nature, changing the way your association […].

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How To Get More Online Donations With Content Marketing

NonProfit University Blog

It’s no secret that content is king when it comes to engaging and delighting donors and members alike. But did you know content can also be used to target donor intent keywords that increase revenues to your organization? Today I’m going to show you how to get more online donations with content marketing. Here’s how it’s done: What Is Donor Intent. Donate my car”. in 2017.

Four Things that Turned This Association’s Annual Conference into a Member Recruiting Machine

Wild Apricot Blog

For many associations the annual conference is the biggest event of the year. But, what many associations don’t realize is that the annual conference can also be their biggest member recruiter. Here's how one association uses its annual conference to add hundreds of members each year. growth membership events annual-conference

What Your Volunteers Need to Be Happy

Mariner

No, its not as difficult as you think! The ASAE Foundation Study on what makes a Mutually Beneficial Volunteer System illuminated a few points. Read the full report here.) The list: effective training and orientation, accessible volunteer. positions (think a mix of short-term, micro, and focused longer gigs), readily available resources, meaningful opportunities, and feedback

Associations and Trump’s Travel Ban

Spark Consulting

Airports and cities large and small erupted into chaos this weekend as Donald Trump’s executive order temporarily banning Muslims from Iraq, Syria, Sudan, Iran, Somalia, Libya and Yemen from entering the US took effect. People with valid entry visas and legal permanent resident status (“green card” holders) were detained at airports across the country. Internet Association.

Association Brain Food Weekly: 2.17.17

Reid All About it

A month ago, I shared an article about morning routines and mentioned making changes to my own. I’m happy to report my mornings are more productive now – and I haven’t suffered. The biggest change is not going on the web until around noon. Seems so obvious in hindsight. No more. I start my day by reading a book. You remember those. I set the timer to 20 minutes. Next, I meditate for 20 minutes.

Replacing the Engine While Flying the Plane: The Association Executive’s Guide to 21st Century Change

Portage Group

Leading Your Association Over Uncharted Territory Association executives and directors have been hearing for years now that change is coming. Membership apathy and decline. Decreasing revenues. Industry consolidation. Competition for education, other programs and services. Governance paralysis. For a growing number, the time to change is now…or perhaps never. The case for change must be made.

Infographics Out, Quality In: Report Highlights Content Marketing Trends

Associations Now

In its new report on search engine optimization, the marketing firm Clutch recommends focusing on quality over quantity and replacing infographics with interactive elements. If you’re targeting search engines, now might be time to rethink your content marketing strategy. That’s the recommendation of a new study from the marketing-resources firm Clutch. Case in point: infographics.

How to Make Your Events More Inclusive

Higher Logic

"Anyone can come to our event." That’s what we tell ourselves - we the people who program and labor over our events. We don't bar anyone from joining the fun, and the only barrier may (or may not) be a ticket price or alcohol-related restrictions around age. When we do price our events, we make sure they're affordable for our demographic and right along with our competitors’ prices. Who's missing?

How to Get Your Customers to Sell and Market for You

Socious

You’ll easily pay $300-$500 for a new vacuum cleaner. That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I spent over 50 hours researching vacuums online. I went to multiple stores, testing several vacuums as well as questioning the people selling them. I was looking for a clear idea of the winners and losing in the category.

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Public Relations Coordinator , American Staffing Association – This public relations coordinator supports the director of public relations and the chief operating officer of the association.

7 steps to select the right LMS for your association, part I.

YourMembership Blog

The following is a guest blog article originally published by Jeff Cobb of Tagoras, a leading expert in strategy, learning, marketing and technology to organizations in the business of lifelong learning. At Tagoras, a lot of technology selection work has been done over the years through many webinars and workshops related to a 7-step methodology. […].

4 Association Disruption Strategies

Potomac Core

The 2017 PWC 20th annual CEO Survey , fourth quarter domestic GDP numbers and the 2017 Conference Board Global forecast of 2.3% economic growth show just how challenging business conditions are for business decision makers. Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. Disrupt Ourselves.

45 Nonprofit Experts Who Tweet Great Advice for Nonprofits

Wild Apricot Blog

If you’re looking for expert tips, here is a list of the top forty-five nonprofit experts on Twitter categorized by business area (events, volunteering, marketing, etc,). experts Twitter

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What Participants Expect From 21st Century Conference Experiences

Velvet Chainsaw

Everything we take for granted about conferences, and planning them, faces disruption. Participants from all generations and cultures increasingly expect conferences to mirror their work and personal lives. They expect conferences that are authentic, connected, contextual, mobile, participatory, work-related and transparent. Savvy conference organizers meet these disruptions head-on.

Where are the YPs?

Spark Consulting

“How can I recruit young professional members if there are no young professionals entering our industry?” ” I’ve been thinking about this question a lot recently, not least of which because I have a client that is in this EXACT situation. Their industry is blue collar, but it is also one with excellent career and salary prospects and a clear educational track.

Association Brain Food Weekly: 2.10.17

Reid All About it

My Valentine wish: Love reign o’er all of you. Before we get to the upcoming week’s webinars and learning events, here are a few of my favorite reads and some news from this week. In her work with associations, Amanda Kaiser has talked with hundreds of members about their conference experience. Read about some of their gripes and her suggested solutions. Tue 2/14 at 12 p.m. Host: MPI.

Make 2017 a Home Run for Your Association: TPG's Not-to-Miss Association Learning Opportunities

Portage Group

Join our team for one or both of these innovative and interactive sessions in the coming weeks. Whether you are in Ontario or BC, these are not-to-miss opportunities to gain practical knowledge and tools about organizational transformation based on real-world examples of association change. Hamilton. But how on earth do we get from where we are today to where we need to be? See you there!

Let’s Get Headless: A New Way to Consider Content Management

Associations Now

A recent trend in content management systems is something called the “headless CMS,” which separates the management of the content from the main website. Here’s why that trend is one that associations should look into—especially those with a large content footprint. Your association has a lot of content, and it has to go into an increasing number of places. Losing Your Head.

Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Higher Logic

2017 is shaping up to be our best year yet! Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry. Now we can’t wait to introduce the newest member of the Higher Logic community family: we have acquired Kavi, an online collaboration software company. Community and Collaboration.

9 Little Ways to Propel Your Association Forward in 2017

MembersClick

The beginning of the year is when you hear a lot about goals and resolutions. And those are exciting! They provide your association with hope and accountability, both of which are necessary for organizational success. But you know what all goals and resolutions have in common? Change. They’re all centered around the desire to change. It’s healthy. Take a look!

STUDY: The Business Impact of Online Communities

SocialFish

How do organizations track the impact of their online communities? How do they measure expenditures, revenue, and cost savings? How do they link the community to competitive advantage? To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. Increase staffing.

Online #learning exams and assessments.

YourMembership Blog

Why learners embrace them and associations are best qualified to deliver them. I cringe at the thought of my dreaded experiences as a youth with standardized Scantron Tests and the small answer bubbles. I always felt I had to perfectly mark them or else worry about getting counted wrong or illegible by the scoring robots. […].