Making Culture Work (White Paper)
FEBRUARY 25, 2014
My next challenge was to boil that down further so I could get a White Paper version! I am pleased to announce that the White Paper is now ready. Titled, Making Culture Work , it is the third in my Making it Work white paper series (the previous two were on Conflict and Performance Management), which began in early 2013. Download the free white paper today!
White Paper: Making Performance Management Work
JANUARY 25, 2013
This year I’m launching a new White Paper series that takes some of the key ideas in Humanize and gets practical and concrete with them. Let’s take these ideas and make them work. I am writing this series of White Papers with that in mind. In the paper I talk about how we can do that (with examples). So please download and share the white paper freely.
ROI and the Impact of Social CRM [NEW WHITE PAPER]
AUGUST 22, 2011
Our latest white paper is out! This paper is the second in our Social CRM series. The first paper in the series, Social CRM for Associations , has had close to 2000 downloads to date)! The first paper defined the concept of social CRM and the key technologies and basic work involved in building a social CRM practice inside your association. Download now! Feature
New Must-Read White Paper on Lean Startup for Associations
NOVEMBER 10, 2015
Elizabeth Engel from Spark Consulting LLC has a great new white paper out on applying the Lean Startup methodology in the association environment. And Elizabeth and her co-author, Guillermo Ortiz de Zerate, do a great job of laying out the core principles behind this important idea in a brief white paper. It doesn't matter that you're not a startup.
My free White Paper launched – Membership Retention Essentials!
SEPTEMBER 29, 2014
I was delighted to be asked to write a White Paper for Sterling, one of the leading membership and communication consultancies. There is also a great retention case study from Sterling. I’d love to know what you think of the Paper, so do leave a comment below. Click HERE to download the paper for free. It looks very nice thanks to Sterling’s designers. Engagement.
Education: The Key to Member Growth and Loyalty
Wild Apricot Blog
SEPTEMBER 16, 2016
White-Paper Education Shelly-Alcorn Elizabeth-Weaver-EngelIf your association targets recent graduates, young professionals, and those looking to gain more employable credentials (or would like to), you may be familiar with the current educational landscape.
The Association Role in the New Education Paradigm
SEPTEMBER 9, 2016
Guest post from Shelly Alcorn, Principal, Alcorn Associates – Download her excellent paper with Elizabeth Engel here. ————– I am very pleased to announce the publication of the white paper I co-authored with Elizabeth Weaver Engel, MA, CAE, “ The Association Role in the New Education Paradigm.” White PaperNo Feeds Found.
True Customer Engagement: the Leap Beyond User Experience
DECEMBER 28, 2012
Debunking the Hype Demand Perspective Featured Humanize Social CRM and ROI Social, In Theory White PaperThe reason for this disparity? “ The mystery shouldn’t be a mystery ,” the author concludes. Designing a great device is not the same as designing a great user experience. Designing a great user experience is not the same as designing greater engagement.”. They do.
Eric Lanke: The Mind of the Community
JANUARY 30, 2012
At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the white paper with me, I could have quoted from it directly. The added emphasis is mine, not the white papers. Eric Lanke. Association executive and author. Pages. Leadership.
Is your social media going in the right direction?
DECEMBER 26, 2012
Featured SocialFish News White PaperAre you an association or nonprofit whose been doing social media work for a while? Do you need a “gut check” to make sure you’re on the right track? Do you need recommendations for growth or infrastructure improvements? Do you need data to backup future requests for more staff or resources? SocialFish can help. photo credit ).
Membership Marketing Blog: The Membership Lifecycle Turns Five
JULY 17, 2012
Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. White Paper. (4). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. Publications.
[NEW ICF Whitepaper] Are You Game? The Future of Consumer Engagement in Healthcare
NOVEMBER 21, 2013
Featured SocialFish News Useful Data White Paper Download this new ICF International whitepaper —and put your gamification knowledge to the test. Examine examples of healthcare gaming, explore key market drivers, and predict gaming trends in achieving healthier populations. Gamification— an unlikely word that’s made its way to the forefront of the modern healthcare dialogue.
Avoiding the False Positive
Wild Apricot Blog
MAY 26, 2014
In this guest post, Elizabeth Engel and Peter Houstle introduce their newly released white paper, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations One of the biggest problems we encounter in decision-making is the problem of asking the right question.
What Associations Can Learn from Rapid Growth Startups
FEBRUARY 12, 2016
The white paper, “ Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment ,” written by Guillermo Ortiz de Zarate and Elizabeth Weaver Engel, hit the association world back in October of last year and if you haven’t had the chance to read it, you need to. Association Management Social Business
The Perfect Storm
AUGUST 22, 2016
Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. The white paper also features sidebars by Tracy Petrillo , EdD, CAE, Chief Learning Officer, EDUCAUSE (and recent recipient of ASAE’s Professional Performance Award ), discussing Competency-Based Education, and by Polly Siobhan Karpowicz ,MBA, CAE, ASAE Research Committee, on new research the ASAE Foundation is undertaking in this area. Total student debt in the U.S.
How to Grow Your Base of Support Online
MAY 14, 2015
Read this white paper to discover how to engage nonprofit supporters in a committed, lasting online relationship. The white paper includes a checklist of best practices for developing online supporter relationships. Download the white paper to learn: The benefits of moving offline supporters online. FREE RESOURCE for ya! Brought to you by Salsa Labs.
Innovating the Lean Startup Way
DECEMBER 7, 2015
Elizabeth Weaver Engel of Spark Consulting has another white paper out. You should read the white paper if you're interested. They turn into advantages because, as the white paper says, the lean startup method "favors experimentation over elaborate planning, customer feedback over intuition, and iterative design over tradition 'big design up front' development.
5 Free Non-profit Reports and Resources
Wild Apricot Blog
JULY 15, 2011
Here is a round-up of five free reports, white papers and e-books offering insight on fundraising, resource-raising and mobile phone usage.( read more ). Donor management E-mail marketing Fundraising research
New White Paper: 10 Tips to Develop and Effectively Use Components in Membership Marketing
Experts in Membership Marketing
SEPTEMBER 22, 2013
Written by two respected leaders in the field of association and membership marketing, Erik Schonher, CeM MBA,VP Marketing General, and Trevor Mitchell, CAE, Executive Director Member Programs & Services ARMA International, the purpose of this white paper is to act as a primer and provide association executives with an appreciation of the growing importance of components in the development and delivery of membership value and how to take the initial steps necessary to develop and integrate a component strategy into an association’s overall membership marketing plan.
Does Your Association’s Structure Stifle Success?
NOVEMBER 16, 2015
In a white paper titled “ Innovate the Lean Way ,” Spark Consulting’s Elizabeth Weaver Engel, CAE, and National Council of Architectural Registration Boards information systems director Guillermo Ortiz de Zarate point out that boards will pay lip service to high-risk initiatives without actually making them happen. A startup mentality can help an association generate new ideas.
Catch Spark at #ASAE16
JULY 25, 2016
In this unsession, we’ll share a preview of our soon-to-be released whitepaper, The Association Role in the New Education Paradigm (yep, the next Spark white paper is about to drop, y’all!). I’ll be presenting two sessions at the upcoming ASAE Annual Meeting in Salt Lake City in a few weeks: Unsession: The Association Role in the New Education Paradigm, Sunday, August 14.
SEPTEMBER 29, 2014
You can now also download the free White Papers I’ve written from the site as well. I find it hard to believe that it was three years ago this month that Humanize was released. As As a companion piece to the book, we created four different worksheets–one each for the four human elements covered in chapters six through nine (open, trustworthy, generative, and courageous).
Bridging the Education to Employment Gap: Where Can I Learn More?
AUGUST 26, 2016
Download The Association Role in the New Education Paradigm white paper. Remember: Now that you’ve had a chance to learn a little bit about the disruption affecting education, the changes in the employment market (both in the US and world-wide), the “wicked” problem that perfect storm has created, and how Shelly Alcorn and I think associations are uniquely positioned to respond, what if you’d like to learn more? We’ve got you covered. Remember: it’s free! The webinar also provides 1 CAE credit.
Apply Psychology to Meet Attendee Needs
FEBRUARY 19, 2016
A new white paper says that meeting planners and marketers can apply Maslow’s Hierarchy of Needs to engage attendees on a deeper level. They are, according to a new white paper from brand experience agency Freeman XP. To accomplish this, the white paper suggests providing them a place to contribute after the event ends. But, guess what? For good.”.
Four Trends Tradeshow Organizers Need to Know Now
DECEMBER 4, 2015
An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. And the latest to enter the fray is the International Association of Exhibitions and Events (IAEE), which released an updated version of its 2013 white paper, Future Trends Impacting the Exhibitions and Events Industry , earlier this week.
How Associations Can Lead on Education
SEPTEMBER 12, 2016
Associations have the infrastructure to help remake the education industry, according to a new white paper. In the paper, Engel and Alcorn lay out the various ways associations can play a major role in training. In the paper, they point to a handful of associations that have ramped up and broadened their education efforts. But what if they already are?
[RESOURCE] Creating a Culture of Innovation – 8 Ideas That Work at Google
MARCH 22, 2015
Receive Your Complimentary White Paper NOW ! “ Creating a Culture of Innovation “ Eight ideas that work at Google. We don’t have a secret formula for innovation, but we do like to share our eight guiding principles and show how we apply them inside Google. Collaborate easily. Use data to make the best choices. Get your Google for Work perspective now. photo credit ).
Do NOT Make this Mistake Around Member Engagement
NOVEMBER 4, 2015
We are currently writing a white paper about How To Define Engagement And Do Engagement Scoring Right which will contain a valuable template and how-to’s for both creating the definition that works for your association, and how to score engagement touchpoints so that they are meaningful and drive action. Engagement has a LOT of attention in the association world today. Metrics!
Making Conflict Work for Your Organization
JULY 29, 2013
My second White Paper in the “Making it Work” series is out! Download the paper to get the full story, which includes tips for building your company’s capacity for dealing with conflict at three different levels: skills, structure/process, and culture. Click here to go to the download form and get it for free. You’d think we’d know better by now.
Integrating social media into the association communication mix
The Big Picture
MARCH 14, 2012
One Orange Feather recently released a free white paper with primary research, statistics, and case studies. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. Download a copy here. Reblog (0). TrackBack. Sign Out.
Focus on Decisions
MARCH 21, 2014
Elizabeth Engel, Leslie White, and I put out a White Paper last week on risk, strategy, and implementation. Although not in the title of the white paper, conflict is a big piece of what we write about. Towards the end of the paper, we offer four quick tips on how to move through conflict conversations more effectively. Want the other three tips?
Member Engagement: It’s Not About You (Guest Post)
JUNE 18, 2015
The following is a guest post from Anna Caraveli and Elizabeth Engel, CAE, who have also written a very nice White Paper on engagement (link at the end). The white paper offers the stories of 11 different organizations that are on the path to reconfiguring their member relationships for greater engagement and financial success and identifies eight keys to becoming truly engaging. It could be a relationship, a volunteer activity, a community, an idea, an experience, a hobby. It was probably something you were pretty passionate about, right? Why not?
Social Media Roundup: How to Evaluate a Constituent Management System
OCTOBER 8, 2014
A new white paper offers pointers on picking a new membership and donor management system. So in today’s Social Media Roundup, we highlight a new white paper geared specifically to explaining membership software. You can access the white paper by signing up with ASI right here. Also: A social media celebration of our second birthday. Who wants cake?
How Can Better Tech Improve Our Hotel Experiences?
JULY 15, 2015
“Harnessing Technology to Improve Business Traveler Hotel Experiences,” a new white paper from the Global Business Travel Association (GBTA) Foundation, ponders this question through a series of interviews with experts in the travel space. Pretty much every hotel has wireless access now— much of it available for free. So what’s next for improving the experience?
Culture Change for Bottom Line Results
MARCH 6, 2014
Next week is the ASAE Great Ideas Conference , and I am delivering a session on Tuesday morning titled, “Culture Change for Bottom Line Results.” You’ll walk away with ideas you can start applying to strengthen the culture at your organization. When: Tuesday, March 11, 10:45am to 12:00pm. Where: Hyatt Regency Orlando (Plaza F), Great Ideas Conference. Announcements Change Cultur
The Mission Driven Volunteer
AUGUST 12, 2013
image source I was interviewed and my association is featured as one of the case studies in the new white paper--The Mission Driven Volunteer--from Mariner Management & Marketing and Spark Consulting. Well, according to the white paper itself. What is mission-driven volunteering? It''s a concept that strongly resonates with me. Associations Member Engagement
The Increasing Importance of Internal Collaboration
MARCH 19, 2013
know it’s a small example, but I was on a conference call the other day on with three colleagues who are collaborating on a white paper, and just having the google doc up at the same time, watching each of us make edits simultaneously…I know I’m a nerd, but how cool is that!? Friction there slows everything down. But tools alone can’t fix this. image credit.
DECEMBER 12, 2012
Well, it’s sort of complicated, and I’m working on a white paper that will spell it all out (too long for a blog post), but here’s the short version. If you want to get the white paper when it’s done, then be sure to sign up for my mailing list. With publications like that, I think it’s safe to say the idea is mainstream. Period.
More on Rethinking Management
JUNE 3, 2013
Some consultants in the UK sent me a copy of their white paper entitled “ Unleashing the Future of Work.” ” I’m always happy to find kindred spirits, which was immediately apparent in this case, since the first line of the paper is “It’s time to re-think management.” And some of what is in the paper is a little too jargony.
Vendors: Community Friend or Foe?
APRIL 20, 2016
Set up a separate “vendor resources” library for your partners to upload brochures, case studies, white papers and more. Have you ever thought about teaming up with a vendor to produce a white paper, industry report or information video? Why mess with a good thing? You panic - should they even be here? How vendors can enhance community engagement. Standalone libraries.