Trending Articles

Digital badging: A win-win for associations and their learners.

YourMembership Blog

When working to build a learning program that’s unlike anything offered elsewhere, it’s imperative for association professionals to have a good grasp on generational shifts and new technology, as well as the ability to embrace change. As part of this endeavor, key trends should be evaluated to determine what value they bring to a specific. The post Digital badging: A win-win for associations and their learners. appeared first on YourMembership.

Could Your User Group Be the Key to Increasing Customer Retention?

Higher Logic

Gamification. Loyalty programs. Personal outreach. There are endless ways you could increase customer retention, most of which will probably have a positive impact on your bottom line. But how much impact will they have?

5 Reasons Your Executives Don’t Participate in Your Online Community (And How to Fix It)

Higher Logic

An online community is a tool. It’s designed to help members get involved, make connections, and develop relationships with their peers and organizations. Community professionals know that and are engaged in keeping the community active and getting other staff members involved.

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8 Social Media Marketing Hacks to Ensure Success in 2018


Social media marketing is more than just regular publishing of content on social networking sites in the hope of growing an audience and ultimately making money. This is especially true for business organizations that want to open social media accounts today in an already crowded marketplace.

Membership 101: Should You Reward Novelty or Loyalty?

Spark Consulting

It’s a trick question! You should reward both. . Associations generally do a good job rewarding novelty. The new member gets the special rate. The first time attendee gets the unique badge ribbon and the exclusive reception with the board of directors and committee chairs.

More Trending

Always be prepared. for growth.

YourMembership Blog

ASAE Great Ideas is almost upon us, and there’s an important event that’s been leading up to it—Girl Scout cookie time! I was a Girl Scout until I was in sixth grade, and the memories I have from being part of this group are endless. We camped, built fires, went on hikes, cleaned the outhouses. The list goes. The post Always be prepared. for growth. appeared first on YourMembership. Industry News & Trends ASAE

The 10 Best Social Media Tools for Nonprofits That Save Time and Money (2018 Update)

Wild Apricot Blog

Here are the 10 best social media tools for nonprofits to save time (and money) scheduling, managing, and optimizing their social networks. social media

Getting Out From Behind the Podium

Eric Lanke

My association's Annual Conference was last week, and among the things that means for me is making a presentation to the assembled membership on what the association has been doing over the past year. It's not the first time I've done this.

[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. So how can we get more personal with our audience and send them what they need? Audience segmentation is the key.

What It Really Means to Begin Something

Jamie Notter

When organizations do work on their culture, they frequently want to rush to action. When we show them the results of our culture assessment, for example, it often leads immediately to a discussion about what should be done about it.

You’re Never Too Young to Conquer New Challenges

Association Adviser

Christina McCoy, AMPED Association Management. Do you remember how you started working in associations? This month’s Corner Office professional, Christina McCoy, CAE , landed her first association job literally hours after taking her last college exam.

Association Brain Food Weekly: 3.2.18

Reid All About it

The weekly list of free educational events and resources for the association community… The American Council on the Teaching of Foreign Languages transitioned into a benefits-based membership model.

Part Three: Writing Snapshots for Each Scenario

Eric Lanke

Two weeks ago, in Step Two: Creating Scenarios Based on Megatrends, Part 2 , I continued a description of a Scenario Planning exercise my Board chair and I decided to conduct at our recently completed Board meeting.

The Top 5 Social Media Fails You’re Still Committing (and how to #win instead!)

Wild Apricot Blog

Stop committing these social media fails and learn how to boost your followers and engagement from the pros. social media

Celebrating American Associations Day 2018


Oh, happy day! It’s no secret we love the association community, so having a full day (well, two days actually) to celebrate them…. Count. We’re talking about American Associations Day , folks! A day to rally together, advance our industries, and revel in the Power of A!

Association Brain Food Weekly: 3.9.18

Reid All About it

The weekly list of free educational events and resources for the association community… As a history major, I’ve been waiting for virtual reality (VR) to shake up the way history is taught and it’s finally happening—or maybe it’s been happening and I just haven’t noticed.

Trainer’s Notebook: Facilitating Brainstorming Sessions for Nonprofit Work

Beth Kanter's Blog

Does your work at a nonprofit include facilitating meetings or trainings? Looking for new techniques to add to your facilitator’s toolbox?

Debunking 5 Marketing Automation Myths

Higher Logic

In my quest to educate on marketing automation, I run across a lot of misconceptions. These take on a life of their own, and often feel like epic myths that would give Homer a run for his money. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Or they stumbled upon an unforeseen dead-end that prevented them from automating.

9 Things Your Emails Absolutely Must Include to Welcome New Members Right (+Template)

Wild Apricot Blog

I once received a new member welcome email that was so drab, it caused me to cancel my membership with the association. Here’s the email: At first glance, this email seems to have all the important details, but it’s missing something big. When I joined


Three Things I’ve Learned at My First Job - Moery Company

The Moery Company

From spending most of my time in the pool as a water polo player at UC Berkeley to transitioning to the workplace following graduation, I’ve felt tremendous excitement in landing my very first job this year.

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Why You Should Be Using Customer Reviews in Your Social Media Marketing Strategy


Interested in this topic? Join the Review Society to dig into it more. . The stars of the social media world are all corporate B2C brands: businesses like Airbnb and GoPro are killing it with user-generated content.

Are you going to #deletefacebook?

Beth Kanter's Blog

In the aftermath of the reports that Cambridge Analytica , a firm that worked on President Trump’s 2016 campaign, used private data on 50 million Facebook users has erupted into a strong backlash against Facebook. The hashtag #deletefacebook has been circulating on the Internet.

The Hidden Monetary and Environmental Cost of Invoicing


The ugly truth about traditional billing and payment processing is, well, ugly. Invoices sent via mail require more resources than you may realize. You spend time and money on: Paper (invoices & envelopes). Bank slips, receipts, and deposit notes. Ink cartridges.

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Complete Guide: How to Raise Funds on Facebook (with examples)

Wild Apricot Blog

In this article, I will provide an up-to-date overview of the 5 main ways you can leverage Facebook’s suite of free fundraising tools to drive donations to your nonprofit. Facebook

The Moery Company Launches Mobile App - Moery Company

The Moery Company

Big News from the Big Red “M”! We are so fired up to announce the launch of our app – Association Growth by JP Moery. Industry professionals can now download our app from the App Store and the Google Play Store. Just search “ Moery Company ” and you’ll be in business.

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Are you free online?


It’s a question many of us wouldn’t hesitate to answer to. The rapid growth of the internet, as well as its proliferation across devices and throughout our lives, often gives way to the idea that the online world is largely a free one.

Book Review: Work That Matters

Beth Kanter's Blog

Last month I was lucky enough to run into Maia Duerr who participated in Wake’s Tech2EmpowerUSA at a workshop I was facilitating on the Happy Healthy Nonprofit. Maia Duerr recently published a book called “ Work that Matters: Create a Livelihood that Reflects Your Core Intention.”

Harness the Power of Your Association Publication

Association Adviser

Does your association’s publication have members saying, “Wow!”. It should. After all, your publication is one of the most effective and important communications pieces that your association uses to reach members.

7 Solid Club Website Examples to Get Ideas for Your Club Website

Wild Apricot Blog

Here are seven solid examples of club websites from all different types of organizations. If you browse these club websites, take some tips on how they’ve set things up

JP Moery’s Association Playbook – Episode 130: What Associations Can Learn from Consultants, with Casey Clark - Moery Company

The Moery Company

These two friends go way back in the association world. In fact, Host JP Moery and Casey Clark, Vice President of Strategic Communications at the American Gaming Association, have shared similar career paths in that both have worked on the association side and the consultant side of the game.

What is AI and How Do Associations Use It?


If you’re like many people, you keep hearing about AI (artificial intelligence) but have no idea what it really means. It’s okay to stop pretending. Take a couple of minutes to learn about AI. What is AI?

Associations Just Need to Exceed Expectations

Smooth The Path

Joe noticed his hands were clammy. As he drove to his first chapter meeting, Joe thought about a couple other industry meetings he had attended. He remembered feeling quite awkward at those. He did not know anyone. The groups were professional but not all that welcoming.

Will Robots (and bots) Replace Nonprofit Staff and Interns in the Workplace?

Beth Kanter's Blog

Allison Fine and I have been collaborating on research and writing about the next wave of disruptive technologies (AI, Bots, and Robots) and what it means for the nonprofit sector. We have a couple of opportunities coming up for you to join the discussion.

Over 100 Museums and Historical Societies Use This #1 Museum Membership Software

Wild Apricot Blog

Museum Membership Software can take all the administrative and membership tasks at a museum and automate them completely while you focus on what’s important — your members and your collection