Higher Logic

Membership Marketing: Get More Email Opens by Understanding Send Patterns

Higher Logic

Email can be overwhelming. Many of us let emails sit, often with good intentions of getting to them later, which results in emails not being opened or read at all. Email communication suffers when we’re busy or our inboxes are clogged with to-dos.

How Switching to a Private Online Community Helped the Association of Professional Dog Trainers (APDT) Double Community Engagement

Higher Logic

The Association of Professional Dog Trainers (APDT) once served its members with a Yahoo Group, but only a few hundred members signed up to participate on the platform. Something wasn’t right.

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Build a Bridge to Maximize the Community Experience With Social Learning

Higher Logic

If we build it, members will come, right? Organizations and associations dedicate significant resources to their learning strategies and content development in order to attract members and make their membership more valuable.

How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

Some companies naturally attract millennials. They’re the cool ones with foosball tables in their break rooms. But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy.

5 Reasons You Need to Integrate Your Online Community and CRM Today

Higher Logic

My favorite childhood game was Telephone. My friends and I would sit in a circle for hours passing messages around by whispering in one another’s ears. Hearing how the original messages changed to something nearly unrecognizable at the end always made me laugh.

Why Online Communities Still Aren’t a Top Business Strategy (And How to Change That)

Higher Logic

Dear online community professionals, We have work to do. Today, we are failing to showcase the inherent value we believe online communities can provide, because too many of our arguments are unproven. Beliefs are not facts. Beliefs don’t drive revenue.

The 6 Biggest Business Benefits of Starting a Branded Online Community

Higher Logic

What drove your last business initiative? For most of us, the answer revolves around meeting goals and improving the bottom line. We launched our latest project to be more efficient, increase sales, or improve retention.

Higher Logic Acquires Socious: Building Better Communities Together

Higher Logic

We’ve been busy here at Higher Logic - last September we announced our spot as a Leader in the inaugural IDC MarketScape : Worldwide Online Communities 2016 Vendor Assessment, as well as our new investment and partnership with JMI Equity.

The Internet of Things Demands Interoperability

Higher Logic

Although half of all cyclists have had a bike stolen, new developments in bike lock technology have traditionally been limited to tougher metals and fancier keys. Lattis, the maker of the Ellipse bike lock, is introducing an alternative technology using the Internet of Things.

How to Decide Between an Open Source or a Proprietary Community Platform

Higher Logic

LEGO Tries a New Type of Community - Will it Work?

Higher Logic

LEGO recently announced it was ending its LEGO Message Boards (LMB). This upset many longtime LMB members as well as people in the larger community industry - especially because it didn’t say if there was going to be a replacement community, or why it made such a drastic decision in the first place.

Online Community Platform vs AMS Add-On: What Software Does Your Association Need?

Higher Logic

Online communities are now better known for their ability to improve member engagement, satisfaction, and retention than they were even a few years ago. It makes sense, then, that more and more associations are considering, or expanding, their online community plans.

Treat Your Volunteers Like Employees

Higher Logic

What if the way to motivate your volunteers to come back again and again is to forget for a moment they’re volunteers? What if, instead, the key is to recruit and treat your volunteers like employees? Many volunteer programs struggle with the same problem - getting a core group to return regularly.

6 Key Features of the Best Learning Management Systems

Higher Logic

By 2020, 65% of all jobs in the U.S. will require some type of post-secondary education or training. Unfortunately, colleges and universities aren’t even meeting today’s needs. According to employers, new college graduates don’t have the skills to fill entry-level jobs.

How to Leverage Your User Group to Differentiate Your Company in the Sales Process

Higher Logic

Sales are competitive. Even companies with quality products that get great results must fight to win new customers because there are always half a dozen other options that customers are comparing to yours. Every good sales professional knows that.

Online Communities are Organizational Silo Breakers

Higher Logic

What department should be involved in their organization’s community? Generally, people would say it depends on what type of community it is. Some might say support, since communities are a natural gathering place for customers to seek help.

Team 88

How to Make Your Events More Inclusive

Higher Logic

"Anyone can come to our event." That’s what we tell ourselves - we the people who program and labor over our events. We don't bar anyone from joining the fun, and the only barrier may (or may not) be a ticket price or alcohol-related restrictions around age.

Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Higher Logic

2017 is shaping up to be our best year yet! Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry.

Why Everyone Needs to Be a Community Manager

Higher Logic

“You can never go wrong by investing in communities and the human beings within them.” – Pam Moore , CEO and Founder of Marketing Nutz. As an association, you can never go wrong investing in your members, which is part of what makes your private member community so powerful.

What We Love About the New Business Impact of Online Communities Study

Higher Logic

According to the new Business Impact of Online Communities Study by Leader Networks, which surveyed hundreds of communities, about 35 percent of community leaders surveyed said they lack meaningful metrics to report success in business terms. That’s a sizeable number.

What Makes a High-Performing Team?

Higher Logic

Raise your hand if you were ever part of little league or played a high school sport. Or maybe you did Model UN or debate club? Whether it was sports teams or other team-oriented extracurriculars, many of us spent a good chunk of our adolescence learning how to function on a team.As

Team 71

How to Calculate the Impact of Online Community Engagement on Your Business

Higher Logic

You slave over your community. The alerts never stop chiming on your phone, your email is the first thing you check every morning, and you know your all-star members better than you know your best friend. You are a master of online engagement.

LEGO: Don’t End Your Community

Higher Logic

Is an online community ever too big to fail? Unfortunately, just like everything else, no. In fact, LEGO Message Boards (LMB), a vibrant online community for LEGO enthusiasts, is being permanently shut down and deleted this March.

How Small-Staff Associations Can Get People to Come Back to their Websites (Without Extra Work)

Higher Logic

Do more with less. That’s what associations and nonprofits are often tasked with, especially when a small staff is doing website work on top of events, benefit programs, and membership management.

Why Do People Volunteer for Professional Associations and Trade Groups?

Higher Logic

“We make a living by what we do. We make a life by what we give.” – Winston Churchill. Of the many ways to give back, volunteering is one of the most profound. Giving your time and knowledge is invaluable, which is one of the reasons organizations appreciate their volunteers so much.

Three Analytics Community Managers Need to Track

Higher Logic

When it comes to analytics and KPIs, it can be hard for community builders to know exactly what to focus on.

How to Create an Effective Welcome Email Campaign for Your Online Community

Higher Logic

The dreaded welcome email. We’ve all gotten it – whether it’s from a blog we subscribe to, a company we patronize, or a new social media group we’ve joined. How many of those welcome emails can you remember now? I couldn’t tell you about the content in a single welcome email I’ve ever received.

Harley Davidson Stumbled Upon Community (And it Saved Them)

Higher Logic

What makes a Harley Davidson motorcycle special? You don’t have to be a motorcycle enthusiast to answer this question - almost anyone can name something. Harley bikes have a distinct sound, look and feel. Even if you’ve never been on one, they’re an iconic part of American culture.

3 Features to Look for in an Online Community App [Research]

Higher Logic

We’ve heard about the importance of mobile for years. Everything needs to look just as good on a smartphone as a laptop, whether you use responsive design or an app. But which is better? An app or responsive design ?

How to Engage Members Without Desk Jobs

Higher Logic

How do you engage members who don’t sit in front of a computer all day? If your community members typically sit at a desk most days, an online community fits more easily into their routine.

What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. Or Google’s Sundar Pichai wrote a guest blog post on your community about the future of cloud computing. Do you think your customers would be excited?

Why You Should Be Measuring Community Vibrancy

Higher Logic

Charisma, drive, perception – all so-called "soft skills" essential in today’s workplace. Yet despite being widely known and valued, soft skills take a back seat to more defined skills like writing or expertise in Excel. Those are the skills employers use to grade your resume.

The Role of Online Communities and Customer Portals in Sales Enablement

Higher Logic

Sales professionals are some of the smartest, most people-savvy individuals you’ll ever meet. They can read your tone of voice, body language, and dig into your deepest needs to find the best product or service to meet them. In the past, salespeople did all this either in person or over the phone.

Three Top Takeaways from the 2017 State of Community Management Report

Higher Logic

How does your community stack up against all the rest? Are your ‘best practices’ really the best?

Class 42

Should you remove negative reviews from your community?

Higher Logic

You went out to dinner and had a horrible experience. What do you do? Many people would go to a site like Yelp and post about how the food was late, cold, and over-priced. Hopefully the restaurant either sees your review and apologizes, or a future customer decides to eat somewhere else.

The Wikipedia Effect: Why People Volunteer

Higher Logic

Wikipedia is one of the best examples of user generated content on a massive scale. Almost the entire site -- one of the most used websites in the world -- is content made by extremely dedicated volunteers.

Have You Seen the IDC MarketScape Report on Online Communities?

Higher Logic

Online communities are all about getting relevant, ongoing conversations to customers quickly and easily. The community industry is quickly becoming a frontrunner for the customer experience, with an emphasis on the growing importance of communities for customer relationships, feedback, and support.

5 Tips for Increasing Donations to Your Nonprofit

Higher Logic

Nonprofits are well-known for their dedication to making a positive impact in their field. The largest and most successful have been around for a long time, like the National Audubon Society, or have a mission and brand that is large and easily recognized, like Ronald McDonald House Charities.

Tips 48

Is Small Data the Next Big Thing?

Higher Logic

Most people aren’t skilled woodworkers -- but almost anyone can build an IKEA dresser. That’s how intuitive the company’s design and instructions are. And it’s no accident that its furniture design is incredibly attuned to users’ needs.

The C-Suite's Role in Social Media

Higher Logic

Social media has undoubtedly gained an increasing role in the business community. For any organization, the importance of social media is right up there with any other marketing strategy. However, are there reasons for business executives to have their own presence on social networks?