Higher Logic

What’s In It For Me? 5 Life-Changing Benefits of Volunteering

Higher Logic

“I would love to volunteer…but I just don’t have the time!” Sound familiar? Life is busy, no doubt. But isn’t it funny how you can hear someone say this, and then in the very next breath they’ll ask you if you’re caught up on the 10-hour Netflix series they just binge-watched? Okay, I’m guilty too.)

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Some people might be nervous to tell their employer that they’re jet-setting to the desert for Burning Man — because, wait, what is Burning Man anyway? The answer is not a simple one. A festival? Nope. A Mad Max-esque utopia? I’d say so. A party in the desert? Sure, but I’ll get back to that.

ICYMI: Key Takeaways From Our 2018 Super Forum Keynote Speakers

Higher Logic

What’s the connection between customer loyalty and Lady Gaga? Why are many Generation Z-ers best friends with their parents? Are you a “One-Percenter” (aka SUPER fan) for anything? Do you try to understand generational differences or tend to look down on them?

Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 32% – Demographic-based. 29% – Job/occupation-based.

20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes.

The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. While a poor retention rate is bad news, the good news is that each reported reason is preventable.

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7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. But it doesn’t have to be!

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The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Higher Logic

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? But with an endless amount of information right at our fingertips, it can be tough to separate the grain from the chaff.

4 Community Managers, 25 Community Building Questions Answered [WEBINAR RECAP Part 2]

Higher Logic

Last week, we shared advice from four of our community managers about challenging scenarios you might encounter in your community (and their recommendations on how to solve them).

4 Community Managers, 4 Common Scenarios, 4 Real Solutions [WEBINAR RECAP]

Higher Logic

Been craving some community management advice? Good thing, because w e've got some scenarios we think you might find relatable. Maybe you’ve got product enhancement requests coming out of your ears – maybe you’ve got a record lack of participation.

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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Whether they’re in your office or working remotely, your association probably has volunteers contributing to projects every day.

Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Personalization is hot right now. People want to receive relevant, customized recommendations from the brands and organizations they’re interested in. And what’s more , they’ve grown to expect it. But when personalization is sloppy , people get annoyed.

5 Questions to Ask Before Jumping Ship on Your AMS

Higher Logic

An effective association management system (AMS) helps your association improve functionality, streamline operations, empower your members, and increase growth rate. In short, a great AMS is essential. But, what happens when your AMS isn’t meeting all the needs that you think it should meet?

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What Kind of Community Manager Are You?

Higher Logic

Any community manager knows that good community teams come in all shapes and sizes. Our community managers at Higher Logic can trace their roots back to education, human resources, research, journalism, and so much more.

3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

Purchasing new technology is a big undertaking. There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? You need to choose carefully: find a vendor that will support you and software that makes employees’ jobs easier.

5 Reasons Your Executives Don’t Participate in Your Online Community (And How to Fix It)

Higher Logic

An online community is a tool. It’s designed to help members get involved, make connections, and develop relationships with their peers and organizations. Community professionals know that and are engaged in keeping the community active and getting other staff members involved.

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Are You Prepared to Master the Engagement Economy?

Higher Logic

We’re moving from the attention economy to the engagement economy. It’s no longer just about reach – it’s about how people interact with your content. Website pages with many visitors, but no engagement, will be punished by search engines.

How Online Communities Help Teams Build a Culture of Collaboration

Higher Logic

According to the Harvard Business Review , before technology made it possible for companies and organizations to connect with large groups of colleagues and stakeholders anywhere in the world in real time, the average team size was around 20 people.

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Email Deliverability: Why It Matters (And 4 Tips on How to Improve Yours)

Higher Logic

Numbers matter. Whether you’re a retailer, trade association, event organizer, publisher, or a small business owner, you know that the more times people see your organization, brand, or message, the better.

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Engagement, Upsell, Advocacy: How Community Tools Can Transform Your Customer Marketing

Higher Logic

Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus. Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier.

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The Evolution of Experience with Marketing Automation

Higher Logic

Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. Okay, you’ve definitely heard that one, and it’s all true. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time.

Rich Millington: How to Make Your Community Indispensable [Super Forum RECAP]

Higher Logic

“Is your community indispensable to your organization? How about to your members?”. Rich asked the packed room these questions. A few people raised their hands, but most looked around with sheepish smiles.

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. What it does, it does…fine. It’s limited, though. Let me explain.

A Century-Old Association Committed to Online Community and Data Analysis

Higher Logic

The Association to Advance Collegiate Schools of Business (AACSB) is more than a century old, but that doesn’t mean it relies on old technology.

Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

You’re shopping online. You put something in your cart, leave the website, and then a few minutes later, you get an email that says, “Oops, looks like you left something behind.” Have you ever had this experience? Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work.

Sometimes People Just Need to be Invited [Case Study]

Higher Logic

The National Association of School Nurses (NASN) wanted a better way to increase membership sign-ups and renewals. Like other associations, it had to reach segments of its audience with different messages, which often required manual tasks and was hard to track successfully.

48 No-Brainer Tools Every Marketer Needs

Higher Logic

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3 Creative Ways Associations and Nonprofits Can Use Volunteer Management Tools

Higher Logic

Associations and nonprofits are always trying to make more of an impact with less – less money, less staff, less resources. It’s made them some of the more creative and efficient organizations we’ve ever seen.

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Integrate for Success: 3 Sweet Results of AMS Integrations

Higher Logic

Think of your database, your AMS, as the center of a wheel. When you integrate your AMS with your online community platform, the community becomes a spoke on that wheel. Your marketing automation software becomes another spoke on that wheel.

4 Challenges for Trade Associations and How to Tackle Them with Community

Higher Logic

We know the value of trade associations – they play a vital role in social and economic dialogue. They bring competing organizations together to protect and promote entire industries, products, services, and workforces.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. So how can we get more personal with our audience and send them what they need? Audience segmentation is the key.

Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Higher Logic

Today’s preferred customer experience combines support, community, and outreach into one unified platform. Zenoss has facilitated a user community for over 10 years, becoming the de facto online gathering place for IT Ops customers.

4 Ways to Take the Confusion Out of Your Marketing Automation Platform

Higher Logic

I am definitely one of those people who loves and needs to have the latest gadgets. When it comes to new smart phones, operating systems, gaming consoles, and audio gadgets, I covet them until they are mine.

4 Customer Retention Metrics You Can Find in Your Online Community

Higher Logic

Customer communities are designed to keep your clients engaged, informed, and satisfied with your business so they stay with you longer, making repeat and additional purchases.

Community for Career Development: A Look Inside One NAVUG Community Member’s Journey

Higher Logic

"Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has." ~ Margaret Mead. I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement.

Celebrating 2017 Communities, New and Old: Higher Logic’s Year in Review

Higher Logic

It’s been an eventful year to say the least, with our team and product expanding to cover everything from engagement and collaboration to automation. It’s clear we had a lot to celebrate in 2017, and now have plenty to be thankful for as we reflect during the holiday season.

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4 Professional Services that Save Associations Time and Money

Higher Logic

There’s never enough time in the day, especially for association professionals. It’s common for association staff to wear multiple hats, consistently switching roles in order to get more done with fewer resources.

Turn Your Community into a Content Marketing Engine

Higher Logic

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down.

Q&A: How to Prepare for the Global Data Protection Regulation (GDPR)

Higher Logic

Is your organization prepared for the Global Data Protection Regulation (GDPR)? This new E.U. legislation goes into effect on May 25, 2018. We recently hosted a webinar to detail what you need to know and how you can prepare*.

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How Can Your Online Community Go Viral?

Higher Logic

Often, we think of people as unpredictable, hard to read, ever changing. Predicting what customers will like or what trends will take off can feel akin to reading tea leaves or firing a shot in the dark, which is usually a recipe for frustration.

How to Enable Subject Matter Experts to Contribute in Your Online Community

Higher Logic

Subject matter experts (SMEs) have the potential to be the most versatile and impactful members of your community. But are you enabling them to make an impact and, more importantly, do you know what obstacles they are facing within the community and your organization?

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SPF, DKIM, DMARC: The 3 Pillars of Email Authentication

Higher Logic

If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best.