Informz

Writing 101: It’s Time to Stop Using Passive Voice

Informz

Halloween has come and gone, but there is still a spooky mystery at hand! Take a look at the following sentence: “The wealthy Lord Grammarsfield was pushed down the mansion stairs.” ” A “whodunit” if ever there was one.

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Over 40% of Emails are Opened on Mobile Devices

Informz

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Digital Marketing Design Lookbook 2016

Informz

Let’s be honest. Looks matter. They certainly aren’t everything but they sure do encourage people to look further. There’s a reason wines with cool labels sell more or books with intriguing covers get picked up. The same applies to your email design.

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7 Stats You Need to Know to Plan for Next Year

Informz

Like most marketers, you’re probably in full-blown planning mode for 2018. Part of planning for the future involves looking back at the year and seeing what went well and what didn’t.

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The Key to Embracing Change

Informz

We’ve all been the “new” employee at some point. Whether you started a career at a brand new company or moved into a new role at your current employer, you know what it feels like to be the “new kid on the block.”

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Fostering Innovation at Your Association

Informz

Today we welcome a guest post from Sig VanDamme, Chief Customer Officer, NimbleUser & Dan Stark, Director of Product Strategy, NimbleUser. Nimble AMS is an enterprise association management system based on the world-class Salesforce App Cloud. What is Innovation?

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What Can Associations Learn from Netflix About Member Analytics?

Informz

Today we welcome a guest post from Audrey Smilgys, Senior Solution Consultant at Protech Associates, Inc. You can see Protech next week at the Informz Users Conference in Arlington, VA.

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Email Benchmark: Results by Email Frequency

Informz

Email Frequency. This is a topic that hits home with many email marketers. What is the ideal email frequency? Am I sending too much or not enough email? How do I find the right balance of providing emails to engage and inform my audience without overwhelming or annoying them?

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Average Email Event Promotional Timelines for Associations

Informz

When we sat down with participants of the 2017 Email Event Promotion Microstudy to discuss data points we wanted to collect, insight that would be helpful for associations, and event email metrics that would help us all strategize, promotional timeline was a key topic everyone brought up.

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Integrated, Automated Membership Renewal Campaign Leads to $18,000 Increase in Revenue

Informz

Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities. Formed in 1981, VHMA has grown to serve over 2,700 members across North America.

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3 Ways to Use Text Emails In Your Email Marketing Strategy

Informz

Email is email right? A snazzy, HTML-stylized piece of art packaged with a header or hero image, fancy font, a button, and a footer. But not all emails need to be “pretty.” ” Have you ever thought of incorporating simple text emails into your email marketing strategy?

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3 Tips for Re-engaging Inactive Community Members

Informz

Ah yes, tips to re-engage your inactive members. Let me start with a story. We recently got two Labrador puppies and are in the process of training them. While they are adorable and fun and playful, man is it frustrating when they don’t listen.

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Four Takeways from #MMCCon to Increase Engagement

Informz

Attending ASAE’s Marketing, Membership and Communications Conference ( #MMCCon ) earlier this month in DC was awesome. I had hit a pre-summer slump, but got my groove back after sharing ideas, hearing case studies and socializing with marketing minded professionals!

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How We Created A Winning Company Culture

Informz

I want anyone to feel like they can knock on my door, sit down, and talk to me about anything. That is how I would define our company culture. Having a great culture isn’t something that just happens – you need to work at it.

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Let’s Get Personal

Informz

Or… should I say you DID get personal!!! The 2016 Association Email Marketing Benchmark Report is out and I am excited to see that more of us email marketers are using personalization!

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3 Ways to Optimize New Member Recruitment Efforts

Informz

Asking for too much too soon can sabotage any new relationship. Prospecting is no exception. A prospective member’s journey usually begins at the introductory stage, when they become aware of your organization. At this stage, the relationship is just forming and there is much to be learned.

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Getting Buy-In for Marketing Automation

Informz

Like all kids, one of my daughters really wants her own iPad, iPhone, iTouch — any electronic that contains an “I.” I told her to present her case to me on why she should have one. Did you think I wasn’t going to make her work for it?

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AAAE Accelerates Event Attendance by 25% and Attributes $14,800 to Automated Campaign

Informz

Online shopping is one of my favorite hobbies. Yes, I consider shopping a hobby.) If your online shopping habits are anything like mine, you don’t always get to complete a purchase at the time you want to because something comes up and you get pulled away from your computer.

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4 Onboarding Automation Tips

Informz

A group of association professionals descended on the offices of the National Confectioners Association in DC to talk email marketing and marketing automation tips last month. Common roadblocks many associations face were how to get started and what to automate.

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Informz Named Leading Provider of Email and Marketing Automation for Associations

Informz

We are so pleased to announce that Informz has been ranked the market leader in association email marketing and marketing automation and rated #1 in customer satisfaction for both product and service. The results come from the Lehman Reports TM 2015 Association Technology Study.

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2017 Key Performance Benchmarks: Email vs. Automation

Informz

The 2017 Association Email Marketing Benchmark Report is hot off the presses! We’ll be releasing the report soon, but before we do, we wanted to share a sneak peak of some of the most interesting findings.

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Early Bird Emails Most Successful for Driving Event Attendance

Informz

When working with associations to develop the 2017 Email Event Promotion Microstudy, event size was an important consideration when discussing how events are promoted. Email campaigns vary in timing, duration, and strategy based on the size and scope of the event.

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Trending Now: Winning Subject Lines [ebook]

Informz

What do email marketers want above all else? Conversions! And that begins with getting your emails opened. Let’s face it, you spend a lot of time creating attractive, engaging email content.

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One-Size-Fits-None: Why Segmentation is so Important to Associations

Informz

T oday we welcome a guest post from Amanda Myers at Abila. Make sure to stop by and see Abila this week at the Informz Users Conference! There are a lot of studies out there that have looked into member engagement from the perspective of what organizations think works or what members say they want.

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Higher Logic Acquires Marketing Automation Platforms Informz and Real Magnet

Informz

We have very exciting news to share this morning. Informz has been acquired by Higher Logic, an industry leader in cloud-based community platforms. Higher Logic is welcoming both Informz and Real Magnet, another leading marketing automation software company in the industry.

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Images Versus Text, Which is Best?

Informz

The use of images versus text in email was a hot topic at the most recent Virtual Idea Swap. When does a email have too much text and how do you break it up? Or do you have too many images that your email is overwhelming?

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World Usability Day

Informz

World Usability Day … what is it? A complimentary half-day summit focused on creating meaningful, usable and accessible online web experiences for constituents. Our partner Brightfind, a digital design agency is hosting this event on November 10th in Silver Spring, MD.

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The CASL Grace Period is Coming to an End…This Summer!

Informz

The CASL grace period is ending. Can you believe it has been almost three years since CASL was first implemented? I am assuming by now everyone is a CASL pro and has a good working system that is able to maintain CASL compliance.

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Email Benchmark: Results by Number of Links

Informz

Today we are tackling the question, “how do the number of links in an email impact the click rate?” ” When sending a message, you are likely trying to get the recipient to act in a certain way by having them click on a link.

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How We Got a 50% Email Open Rate (And You Can Too!)

Informz

Well, a 52% email open rate to be exact. Good email marketers regularly track their email metrics. Great email marketers regularly track their email metrics and then make improvements to their program based on their results. On our marketing team, our campaign manager does this really well.

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Creating a Design that Supports and Enhances Your Content

Informz

When I was in college, I had the opportunity to visit the Chronicle Books’ headquarters in San Francisco with my graphic design classmates. I was immediately enamored with the quality, creativity, and thoughtfulness that the publisher puts into designing their products.

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Template & Mailing Designer 2.0: A Primer

Informz

Let’s face it, new things can be scary. Removing HTML from the equation is not one of those things. With our new template and mailing designers, you are empowered to no longer worry about rendering, instead emphasizing the aesthetics of your mailings.

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Three Steps to Begin Relationship Marketing

Informz

Relationship marketing begins with knowing and understanding your audience in order to provide the information they are interested in when they are interested in receiving it.

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Finding Inspiration at ASAE’s Annual Meeting & Expo

Informz

Inspiration sparks in different ways for different people. One constant is that we all know when we feel it. iNsPiRE was the theme for the American Society of Association Executives (ASAE) Annual Meeting last weekend in Toronto.

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Informz Roadshow Kicks Off in Washington, DC & Northern Virginia

Informz

With the recent release of the Informz Template Designer 2 and Mailing Designer 2 (TDMD2), we wanted to give this major effort the focus it deserves. We dispatched our product team to Washington, DC and Northern Virginia last week for the first stop on the “TDMD2 Roadshow.”

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Drive Event Registration with Automated Campaigns [Webinar Recording]

Informz

Event organizers and marketers are under pressure to drive online and offline event registration – a task not meant for the faint of heart.

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Top 3 Tips from the Informz Client Idea Swap

Informz

Client idea swaps are a great chance to see other emails and get ideas from our fellow association marketers. I know not everyone can attend so here are the top three tips from our last Informz Idea Swap Session in the DC Metro : 1. Spice Up Sponsorship Mailings.

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How to Create a Blog that Grows Email Subscribers

Informz

Well, I guess I really should name this blog: How I am Trying to Create a Blog that Grows Email Subscribers…. You see, about 7 years ago we had no blog, no marketing team, no email marketing (and yes, we were an email company!) and I took on the task of starting our first marketing department.

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Building a Modern Marketing Dream Team eBook

Informz

Marketing teams have a lot of pressure on them to keep their audience engaged. Continuously generating great content that your audience is interested in is no joke! Not to mention the task of sharing the content over various channels to reach your intended audience.

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New “No HTML” Email Tool Now Available

Informz

Our redesigned email tool is now available! Our new “No HTML” designers allow organizations to create professional-looking, automatically responsive emails. And, they will render consistently across all email platforms and devices. Win-win!

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