Trending Articles

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How Vimeo’s Community Helps Them Create Better Products

Higher Logic

We recently caught up with Alexandra Dao , Senior Manager, Research and Customer Insights for Vimeo. Alexandra spoke about how she works with current Vimeo users to do usability testing on new products.

How-To Video: Help! I Need a Viral Video


I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media as they prep for their first #MMCCon. I’ll be posting a few of the videos for you here in the run up to the conference – because these guys are awesome and they really know their stuff. Enjoy!

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26 Free Nonprofit Webinars for May 2017

Wild Apricot Blog

Every month we compile the largest list of free nonprofit webinars. Here are 26 for May 2017. webinars


4 questions to ask when selecting e-learning authoring tools.

YourMembership Blog

Is purchasing or subscribing the best approach to build your association’s online learning courses? April 2017 has been a big month for e-learning authoring tools with the release of Articulate Storyline 3 and Adobe Captivate 2017.

Is Association Technology at a Turning Point?

Associations Now

A recent deal in the association technology space raises some interesting questions about the state of the sector and what’s next. What’s holding associations and their vendors back, and what needs to happen to push things forward?

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Association Brain Food Weekly: 4.28.17

Reid All About it

Your weekly list of free webinars and events for the association community… If you’re not heading to ASAE’s Marketing Membership & Communications Conference (aka MMC) next week, glom onto the hashtag #MMCCon like the rest of us and follow along on Twitter.

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Why the Corner Office Can Use a Few Introverts

Associations Now

A new study suggests that extroverts have an easier road to the CEO suite, but all temperaments can lead well—and can benefit from a bit of downtime. Score one more for the introverts.

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4 Ways Leaders Can Sustain Volunteer Engagement

Wild Apricot Blog

Many well-intentioned volunteer appreciation tactics actually end up demotivating people. This is one of the reasons why many organizations struggle with volunteer engagement. To help you, volunteer expert Barry Altland shows you the 4 key ways leaders can sustain volunteer engagement. Barry-Altland Volunteers volunteer-engagement

Awesome Association Jobs This Week – April 26


Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

10 Warning Signs of a Chapter Network in Trouble

Chapter Chat

Anyone who’s lived with a dysfunctional kitchen knows how challenging it is to get a big meal on the table. Everything takes longer because ingredients and utensils aren’t handy. There’s only room for one person to work. The lighting is terrible. You’re cut off from your guests in the living room.

Building Strategic Member Touchpoints: 3 Tips for Association Pros


Every time you engage with your members or your members engage with you - that’s a touchpoint. Now touchpoints are crucial because they dictate emotion, opinion, and action (basically everything you want to be positive from your members).

Report: Meetings Bring More Than Money to Host Cities

Associations Now

A new report from Meetings Mean Business and Skift shows that along with money, meetings bring fresh ideas and inspiration to their host cities, which have long-term impacts on shaping their economies and industries. Meetings are integral to associations and to host cities.

How Association Members Really Evaluate Value

Smooth The Path

Our thoughts around value are changing. We have learned that more or bigger is not necessarily better. We have learned that cheaper is not usually better. In fact, our perceptions of value are becoming more sophisticated. Some experts define value as quality + price.

Community Brands Expands Family with Addition of NimbleUser

NimbleUser AMS solution provider joins Abila, Aptify and YourMembership to provide associations and nonprofits innovation and choice April 26, 2017—ST. PETERSBURG, Fla.—Community —Community Brands, a family of purpose-driven, cause-focused, market-leading technology solution companies for associations and nonprofits, today announced NimbleUser as the latest addition to the family.

The SEO Implications of Gating Content

Association Success

Recently, I came across a question on ASAE Collaborate about the Search Engine Optimization (SEO) impacts of embedded content from third-party sites. An example for associations might involve directly embedding content from your AMS site into a page in your CMS site. Generally this type of scenario doesn’t negatively impact SEO, but what if the embedded content is from behind a member wall? With that, the conversation quickly veered into the territory of gated content and “member value”.

Stop Selling Stuff

Potomac Core

At the start of your board meetings do board members ask themselves “I hope they try selling stuff today?” Of course not. If anything, they want your organization to stop selling stuff. In today’s disruptive environment they are preoccupied with their business challenges and global uncertainty.

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Membership Magic: Insights from Orlando

Associations Now

Need some quick tips on effectively engaging new members? Here are a few strategies shared by speakers at this week’s YourMembership conference. This week I’m reporting to you from Orlando, where I’m attending the YourMembership Xperience 2017 Conference.

Members Want to Have a Relationship with Our Association

Smooth The Path

Yes, members want to receive value, but they want more than just that. Members want a relationship with the association. And they want to build many relationships because of the association. Members want to make an impact in the association, profession, or industry.

Are Mailed-Out New Member Welcome Packets ‘Outdated?’


One of the most common ways to engage and onboard your new members is by sending a new member welcome packet - usually by mail. But with everything going digital these days, are traditional, mailed-out welcome packets ‘outdated?’

Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Associations around the world face a common challenge — how to remain relevant and expand their footprint in their particular domain. Success depends on the ability to create value for their brand.

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How To Facilitate Leadership Development In Your Nonprofit As Part of Doing the Work

Beth Kanter's Blog

Register now! One of the biggest challenges that many nonprofits face is the finding time and resources for professional development activities. People are so busy doing the work that they don’t have time to go off-site to take a class or sign up for an online course.

Toy Group Rebrands to Better Reflect Its Mission and Members

Associations Now

To better focus on the dynamic needs of its members, The Toy Association announced not only a new name but also a new headquarters, new mission, new look, new tagline, and new strategic plan. The shiny new thing at The Toy Association, formerly the Toy Industry Association, is itself.

Why New Members Actually Join

Association Success

332 members were interviewed - and have revealed a major misconception on our part! We think new members join for the professional development and networking, but a new member joins for one of these reasons: They believe in the cause. It is time to invest in their career. Someone they respect is a member. A boss or manager says they have to join. They are on a hunt to find other like-minded people. They know someone who is getting a lot out of being a member.

How to Make the Most of ASAE’s 2017 Marketing, Membership & Communications Conference


‘Tis the season for conferences, and next week is one of our favorites - The American Society of Association Executives’ (ASAE) 2017 Marketing, Membership & Communications Conference (MMCC)! Are you going? If so, now is the time to start planning.

Secrets to Scoring the Big Sponsors - Moery Company

The Moery Company

IStock/Image Credit: AndreyPopov. The “big sponsors” seem elusive. But, if you’re driven to score a few for your upcoming event, prepare to tailor your offerings to meet their expectations. Here’s the inside scoop: The big sponsors want one-on-one meetings with your members.

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Why Associations Feel Drawn to Doing What We Have Always Done

Smooth The Path

It is impossible to be on our guard all the time. We do not have the capacity to question everything. We cannot plan for every outcome or every possibility. So, our days are filled with lots of short cuts. We rely heavily on the established path.

Lyft Teams With National Association of the Deaf to Help Drivers

Associations Now

6 % The market share of business travel ground transportation expenses Lyft made up in the first quarter of 2017, according to recent stats released by Certify.

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April Update: Faster & More Reliable Service

Wild Apricot Blog

We know you count on your Wild Apricot site to be fast and reliable. Some time ago, we realized our current hosting provider wasn’t delivering the service level our clients needed, and so we have found a much faster and more reliable provider: Amazon Web Services (AWS). Find out when we are making the switch to AWS and read the rest of this month’s updates. april


From OSAE: Refreshing Your Exhibit Hall


Trade shows are a huge opportunity for associations and exhibitors alike, but often, they're also a bit of a challenge. How do you make both your exhibitors and your attendees happy? How do you boost not only floor traffic, but engagement?

Annual M&R Benchmarks Study Released

Beth Kanter's Blog

Prioritizing Sends a Message

Eric Lanke

We're beginning to rev up for our annual strategic board retreat. In our process, this is a major pivot point for the organization, when we bring one operational plan to a close, and revise or refresh the strategy agenda around which the next operational plan will be built.

Monday Buzz: Membership Data You Need to Know

Associations Now

Find Us on LinkedIn Looking for more association leadership content? Follow our new Associations Now LinkedIn page for advice on executive decision-making, organizational culture, and building strong leadership skills. Here are five factors to focus on to get the most out of your membership data.

Video: Do You Suffer From a Fixed Mindset?

Association Success

In fact. many of us do! Do you have a fixed mindset in terms of your abilities? It may very well be hindering your growth as a person. Here’s a handy illustration we put together that walks you through a fixed and a growth mindset. If you prefer the written word, it is below!


Drive Event Registration with Automated Campaigns [Webinar Recording]


Event organizers and marketers are under pressure to drive online and offline event registration – a task not meant for the faint of heart.