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Why Is Strategic Planning Repelling Association Boards?

SCD Group

“To dream big or dream small takes the same amount of energy. So, why not stretch a little bit?” – Carlos Brito, CEO of Anheuser-Busch InBev A potential client called asking if I could facilitate a “deep dive session” on how to grow the association.

What Business Are You In? 10 Tips for Small Business Success

SCD Group

“If you don’t know where you are going, any road will get you there.” Unfortunately, today’s businesses, companies & retailers don’t have a GPS offering directions.

3 Sports Cliches for Association Management

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Ok, I admit it: I like sports and I recognize the lessons from sports can positively guide association executives. Three cliches can guide association professionals: 1. You rarely win when you are trying not to lose. Some teams get a lead and then change how they play as a strategy not to lose.

Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

I love the strategic thinking behind Kids Skate Free! Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry.

What Does Your Website Say to Your Prospects & Members?

SCD Group

#1 (l) focuses on home; #2 (r) focuses on prospects When you are searching for a product, service or other “thing,” you often end up on the organization’s website, right? If you are like me, you quickly realize that not all websites are created equally!

Veteran's Day 2014

SCD Group

It''s been 44 years but I still remember my boot camp "call letters" at Fort Jackson: E-9-2. Here''s to all who served. Bless you and Thank you! ASAE SCD Group Veterans Day

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What Makes Your Association Stand Out?

SCD Group

A friend of ours spotted this gold fish bowl in Chicago's Burnham Hotel. Intrigued and impressed, he took a photo and posted it on Facebook. So did others. A gold fish in a fish bowl? Yes, a gold fish is spreading word of mouth about a hotel.

More Evidence of Media Bias

SCD Group

Last month (2/23), I shared a story about media bias and fake news. Now comes another story. this time in the USA Today edition within the Fort Myers News-Press. headlined College degrees elude charter students. [By

Add #TestimonialTuesday to Your Association’s Member Recruitment Plan

SCD Group

As you may recall, I wrote recently about #ThrowbackThursdays and the opportunity it presents associations and nonprofits. The other day, my wife shared a #TestimonialTuesday Facebook note. correctly thinking that I might use it for an SCDdaily blog post!

Strategic Intent Lessons from Cards-Cubs MLB Series

SCD Group

A week or so ago I was facilitating a strategic planning session for an association. I use the Strategic Intent Model. which begins with where you are (current condition) and then “jumps” to the future status (desired condition). See image below.)

5 Passion Busters within Associations

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Passion drives success. Passion grows associations. Passion permeates throughout the organization especially one that is “clicking on all cylinders.”

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Old Fashioned Tool May Boost Association Communications.

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Drinks on the Driveway Our neighborhood has a “drinks in the driveway” fathering every other Friday afternoon. It’s a great way for neighbors to stay in touch.

Association Boards That Fail

SCD Group

The other day, an association executive called me about coordinating member research needed after a “failed” strategic planning session. He shared the association’s major issue: a board that doesn’t understand the organization and doesn’t seem to be able to look toward the future. “It

Throwback Thursday opportunities for associations & nonprofits

SCD Group

A growing number of organizations (companies, churches, associations) have begun using Throwback Thursdays (TBT) as a social media strategy to promote elements of their organization. What is Throwback Thursday ?

Social media can correct association rumors. if.

SCD Group

In today’s hyper connected world, rumors become truth within 24 minutes! Rumors – whether shared via traditional media or social media – can harm associations. Quickly. Successful association executives ensure their organizations are listening and monitoring all forms of media.

Is Your Association Stuck in Groundhog Day?

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Today is Groundhog Day. You know, if the groundhog sees its shadow, we’re supposed to have six more weeks of winter weather. But, for this blog, I’m thinking of the 1993 movie Groundhog Day.

End of an Era: What Does It Mean for Associations?

SCD Group

Various association professionals have been commenting and discussing on whether millennials and Generation Z will impact the future of associations.

How does your association greet its members?

SCD Group

Ken Williams, the singer greeter at The Home Depot in Fort Myers Walking in to Home Depot this weekend, we were welcomed by Ken Williams. a singing greeter! It shouldn’t surprise you that such a warm and friendly greeting lifts your spirits as you start your shopping experience.

How to Engage Xers and Millenials on Your Board

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I wrote earlier this week about two friends and their reluctance to serve on association boards. I’ve mentioned before the impending rapid turnover of board members as Boomers retire.

8 Tips on a Great Annual Meeting of Members

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As an association executive, I’m used to organizing and staffing association membership meetings. So, it is always a learning experience when I participate in an annual meeting of members as a member not a staff professional.

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25 Reasons Association Boards Fail

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I''m joining four other association management professionals (see below) in an ASAE annual meeting session titled Why Boards Fail and How to Fix Them. (In In Nashville from 10:30 - 11:30 on Tuesday, August 12.)

Is Junk Cluttering Association Membership Appeals?

SCD Group

One day''s snail mail (Left); Inserts in Sunday paper (right) You’ve crafted a well-designed, well-worded appeal to recruit new members. The call to action grabs the recipient. But, despite these superior marketing aspects, your response rate is well below expectations. What is going on here?

Flipping the Classroom of Association Education

SCD Group

AP Photo from The Wall Street Journal A week ago, the Wall Street Journal wrote a football story that offers ideas for association education programming. Headlined Taking the Buckeyes to School outlines some of the innovative coaching methods of Ohio State football coach Urban Meyer.

Is your association letting new members slip through the cracks

SCD Group

At dinner the other evening, two women shared stories about how the local organizations they had joined didn’t seem interested in having them volunteer. And, that as a result of not being able to volunteer, they dropped out of the organizations. What a shame!

Does Your Association Blog? Consistently?

SCD Group

I was looking for local attorneys for my mother-in-law (who is moving here next month) and came across a firm that included a blog on its website. I clicked on the blog tab and was surprised (even disappointed) when the last post was dated in mid-2014.

How is your association coping with generational change?

SCD Group

The U.S. continues a massive and unprecedented generational change impacting business, governments, associations and nonprofits. Some organizations are making changes now; others “waiting.” The generational facts: 78+ million boomers. with more than 10,000 retiring each day 50+ million Gen Xers.

6 Tips to Make a Good Team

SCD Group

The 2015 College football season has begun. The Ohio State football team (yes, I’m biased) and its defense of its national championship offers lessons for association professionals. I once served an association that became known as “the best in the profession.”

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Change Created Chaos Impacts Associations

SCD Group

Change is all around. Some respond better than others. Association boards and association executives have the Duty of Foresight. That means a duty to the organization to monitor trends and adjust association strategies to fit the changes.

Don’t rely on one form of communications for your association

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Ohio State recognizes 50 years of varsity ice hockey One common theme among association professionals: frustration about communication with members and prospects. See some of the ASAE Collaborate commentary below.)

Power to the People within Associations

SCD Group

Power to the People was a rebellious slogan for Boomers in the 1960s and 1970s. For Millennials , Power to the People represents actions available through the social internet.

What your association says often is not what your members hear!

SCD Group

During a marketing communication agency’s research presentation to one of my clients, I watched the client’s board members and leaders as the agency showed a detailed report about its communications.

Is your new member pitch angering your current members?

SCD Group

Generating new members is a key component of association member development programs. Most associations search for incentives that entice nonmembers to join. And aggressively recruit new members via direct mail, social media, one-on-one calling and other tools.

Share What You Do With Association Board Members

SCD Group

Typical associations spend two-thirds of their annual budgets on personnel costs. Over the years, I’ve watched some “budget funding battles” that demonstrated the boards didn’t really know what their association staff was doing on behalf of the organization.

The Seven Leadership Secrets of Great Team Captains

SCD Group

Current and future association and nonprofit leaders can learn a lot by examining “The Captain Class: The Hidden Force that Creates The World’s Greatest Teams,” a new book written by Wall Street Journal editor Sam Walker. The Journal ran excerpts in its May 13-14 edition.

Building and Protecting Your Association’s Brand Is Vital

SCD Group

Brands – whether companies, products or associations – are difficult to create, hard to nurture and easy to destroy. Recently, the St.

Who will create the Fosbury Flop for Associations?

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Photo of Courtney Anderson of University of South Florida A photo of a high jumper in the NCAA finals sent my mind drifting back to the early 1960s. Prior to 1965, the "best practice" in the high jump track & field event was the straddle jump. Then, along came Dick Fosbury.

8 Points Associations Can Learn from Ohio State’s Marching Band

SCD Group

The hugely successful Ohio State University Marching Band incorporates several practices for associations and nonprofit organizations. I gleaned ideas from band director Jonathan Waters’ presentation and discussion with the Ohio State Alumni Club of Southwest Florida.

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Association Leaders Struggle with the Duty of Loyalty

SCD Group

Association board members often struggle with the Duty of Loyalty.

9 Tips to Enhance the Speech as a Powerful Association PR Tool

SCD Group

A carefully crafted, well delivered and strategically placed speech can serve as an important association PR and content marketing tool. Early in my association public relations career, I was writing as many as 60 speeches a year. Most were delivered by our volunteer leaders or our CEO.

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6 Thoughts on Innovation

SCD Group

With rapid changes impacting association members, associations need to be innovative as they move forward. Here are six quotes to empower you: When there is no market, create one. Sony co-founder Akio Morita Great innovators are successful because they are not aware of their limitations.