Why Is Strategic Planning Repelling Association Boards?
NOVEMBER 15, 2015
“To dream big or dream small takes the same amount of energy. So, why not stretch a little bit?” – Carlos Brito, CEO of Anheuser-Busch InBev A potential client called asking if I could facilitate a “deep dive session” on how to grow the association. As we talked, I shared with him the “strategic intent process” I use with organizations seeking to envision their future and create steps to help them get there. He said,“That’s it!”