The 2017 Community Management List (What's In & What's Out)
JANUARY 9, 2017
I wonder what is was that convinced the last person using dancing palm trees on their website to stop in the late 90s or early 2000s. Was is feedback from their market, a grouchy boss’s comments, or an epic marketing fail?
Why Building Community Online is Important When Attracting and Engaging Millennials
AUGUST 8, 2016
71% of American adults think that millennials are selfish. That’s according to a recent public opinion survey from Reason-Rupe , and it gives valuable insight into how society views one of the largest generations in history.
3 Ways to Engage More Association Members in Your Online Community
JANUARY 11, 2017
Have you ever looked at an optical illusion like the one above? (If If not, you have now.) In this example, the first thing that most people see is a white vase. However, upon closer inspection of the black areas, you notice two faces nose-to-nose.
Don’t Start Writing Your Association’s Next Survey Without Following These Steps
OCTOBER 3, 2016
“USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population.” – David Letterman. That’s insightful information. Really mind-blowing. And funny because it’s so accurate.
5 People You Need on Your Association's Online Community Management Team
OCTOBER 6, 2015
Regardless of how talented your community managers are, it takes more than community professionals to create a sustainable community that provides consistent engagement and value.
Is It Time to Ax Your Young Professionals Group?
AUGUST 18, 2016
Do you remember sitting at the kiddie table? I do, and it’s a memory that brings up mixed feelings. I loved the kiddie table when I was five, but by 14 I was tired of all the screaming children. I wanted to move on to the main table. I imagine you can think of a time when you wanted the same thing.
5 Myths About Measuring Member Engagement
AUGUST 24, 2016
How can associations build loyalty and convince members to renew? According to research by Association Metrics , members who regularly engage by visiting the association’s website, attending conventions, and volunteering are more likely to remain loyal. Association Executives Member Engagement Analytics
5 Rookie Mistakes Associations Make with Online Communities
AUGUST 31, 2016
Last month, I got a Facebook friend request from my father. I was surprised, but not because there are posts on my Facebook that my father shouldn’t see (there aren’t).
3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)
OCTOBER 24, 2016
Member Engagement Analytics Generating Revenue Sales
How to Define, Track, and Increase Member Engagement [Webinar]
SEPTEMBER 5, 2016
Data from a recent report makes me think that there are a lot of executives that are losing sleep these days. Association Management Member Engagement SocialBusiness
How to Write Great Online Bios for Social Networks and Other Online Communities
DECEMBER 21, 2016
In every group, there’s someone quiet – someone who’s shy and listens more than they speak. How do you interact with that person? Face-to-face, you might try to draw them out of their shell, asking questions and slowly getting a sense of their personality. But what about online?
7 Attractive Member Benefits for Virtual Members of Your Association
NOVEMBER 5, 2015
Have you ever noticed the large number of corporate brands that market on some variation of having it your way ? There’s Burger King, Subway, Kmart, Walt Disney World, and many others.
3 Things Your Conference Attendees Want to Do on Their Phones [Research]
DECEMBER 12, 2016
77% of people say that when they’re attending live events they often (or always) use their smartphones for business. Another 13% say they sometimes use their smartphones, while only 10% say they rarely or never use their phones. That means that 90% of your event attendees are on their smartphones.
The 10 Most Popular Member Engagement Articles of the Year
DECEMBER 17, 2015
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How to Address the 6 Biggest Problems in Engagement in Your Association
SEPTEMBER 12, 2016
When I was in high school I was invited to one of those coveted boy-girl parties. It was a friend’s birthday and she was making a big deal of everything, renting out an entire church hall for the event. Association Management Member Engagement Online Community Management
Why It May Be Time to Ditch Your Association’s Event Tools for Your AMS Software
OCTOBER 19, 2016
I have Hulu Plus, Amazon Instant Video, and Netflix along with subscriptions to several premium cable channels. I watch a lot of TV, and I enjoy it. My mother, on the other hand, thinks I’m crazy.
4 Steps to Inspire Innovation in Your Association
SEPTEMBER 30, 2016
“Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change. That is inevitable.” – William Pollard. Many people believe innovation is all about inventing and releasing new products. That’s a myth.
How to Make Your Online Community a Must-Visit Destination for Members or Customers
SEPTEMBER 7, 2016
Do you remember that time you bought a new product or membership, liked it, but then never purchased it again? For me, it was a gym membership. It was one of my more misguided New Year’s resolutions where I went several times, had a decent experience, then forgot all about it.
How to Get Customers Hooked on Engaging in Your Online Community
JANUARY 13, 2016
If you have managed an online community at some point in your career, you know that the “member to engaged member” ratio is a pretty widely adopted metric throughout the online community space. You also probably know that that metric leaves a lot to be desired.
What Associations Can Learn from Rapid Growth Startups
FEBRUARY 12, 2016
The white paper, “ Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment ,” written by Guillermo Ortiz de Zarate and Elizabeth Weaver Engel, hit the association world back in October of last year and if you haven’t had the chance to read it, you need to.
4 Ways to Use Nostalgia to Grab Your Customers’ or Members’ Attention
DECEMBER 27, 2016
Author Tom Wolfe made a statement with the title of his novel, You Can’t Go Home Again. Maybe he’s right that we can’t go back to our childhood rooms or the other good times in our lives, but you certainly can remember them through nostalgia. And many of us do.
How to Get Your Customers to Sell and Market for You
JANUARY 12, 2017
You’ll easily pay $300-$500 for a new vacuum cleaner. That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I spent over 50 hours researching vacuums online. I went to multiple stores, testing several vacuums as well as questioning the people selling them.
How to Use Data to Solve Your Biggest Online Community Participation Problems
SEPTEMBER 6, 2016
When I joined my first online community 8 years ago, I was excited to see and take part in key discussions in my industry. The association I belonged to had launched a private online community for members earlier in the year and I couldn’t wait to get involved.
How to Analyze Your Association’s Survey Data Without Losing Your Mind
OCTOBER 12, 2016
“The data tells a story, and once you know the story you can change the ending.” – Debbie King, CEO of Association Analytics. Data, even “big data,” has become a buzzword in both the business and association space. Everyone wants data because, as Debbie King said, it can help organizations change.
The Worst Advice for Online Community Managers
SEPTEMBER 19, 2016
Have you ever noticed that everyone and their brother has some advice for you? Oh, you got a new job? Get there early, make sure you reply to emails right away and ask lots of questions so they know you’re interested. And wear your gray slacks, they’re very professional.
Can Your Online Customer Community Be Fun?
DECEMBER 15, 2016
How do you get people to join and return to your customer community? It’s one of the most persistent question in community management. There are many tactics, but one of the best ways is to ensure that customers enjoy themselves while they are in your community.
6 Association Management Tips from Steve Jobs
OCTOBER 5, 2016
It’s hard to believe it’s been half a decade since Steve Jobs’ passing. Many of us early adopters still remember his live announcement/unveiling of the iPhone and the immediate, burning desire to own one. His legacy is still felt around the world every time someone looks at an iPhone.
How to Measure the Effectiveness of Your Association’s Member Engagement Tactics
JANUARY 7, 2016
It’s that time of year when people think about personal and professional resolutions. Often the personal resolutions involve adopting a healthier lifestyle.
Why Associations Need to Take Back Control of Their Websites Today (And How to Do It)
OCTOBER 20, 2016
Try to count how many websites you visited yesterday. Or even today – just this morning. Do you know? Or have you already lost count? Member Benefits Marketing Strategy Association Management Services Membership Management Software
How to Get Your Association's Board Involved in Your Online Community
MARCH 31, 2016
In many associations, members look to the board for a stamp of approval. When your board noticeably supports something, your members view that initiative as important because it has the support of the ruling body. Association Management Association Executives Online Community
How to Develop a Long-Term Member Engagement Strategy
SEPTEMBER 8, 2016
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The Dangers of Waiting to Start a Private Member Community
AUGUST 16, 2016
Several years ago Ducati Motor Holdings, manufacturer of luxury motorcycles now owned by Audi, made a decision. They wanted to start an online community for fans of their brand. Sounds like a good idea doesn’t it? Except for one tiny thing.
How to Write Emails Your Association Members will Open
SEPTEMBER 29, 2015
There are a lot of mediums available when it comes to engaging your customers or members—social media, your online community , email, etc. Each serves its own purpose and comes with its own set of best practices advantages and disadvantages.
12 Top Association Articles from 2016
DECEMBER 28, 2016
Remember Cliffs Notes, the popular synopses of required reading and classic literature? For some of us, they were a go-to back in high school.
3 Online Community Management Tools That Turn Members into Contributors
DECEMBER 22, 2015
As a community manager, your primary goal is to ensure the success of your community. Okay, but that’s pretty broad. What does that really mean? Well, it usually means that you’re really responsible for keeping your community members engaged and participating.
Are Your Member Engagement Strategies Working? 3 Ways to Tell
AUGUST 30, 2016
What’s the point of joining an association if you don’t participate? If members don’t use your members-only benefits they won’t see the value in them. I f they don’t interact with other members , they won’t network. A nd if they don’t volunteer , they won’t help further your mission.
How to Set SMART Goals for Your Online Community
FEBRUARY 2, 2016
There are several different paths to creating a successful online community—and there are even more ways to measure that success. Association Management Social Business Online Community Management
How Associations Can Deliver More Value to Members Through Job Training
OCTOBER 17, 2016
How long does it take you to get up to speed at a new job? Think about the terminology you have to learn, the names of colleagues that you have to memorize, and the campaigns you need to become familiar with. What about company policies and goals? There may even be a few new skills to learn, too.
Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]
AUGUST 27, 2015
Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. It is the association industry’s deepest look into trends, tools, and tactics.
How to Manage Your Online Community Without a Full-Time Community Manager
NOVEMBER 17, 2015
In an ideal world, every online community would have a perfectly suited team of community managers working full-time to make the community awesome.