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6 Association Management Tips from Steve Jobs

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It’s hard to believe it’s been half a decade since Steve Jobs’ passing. Many of us early adopters still remember his live announcement/unveiling of the iPhone and the immediate, burning desire to own one. His legacy is still felt around the world every time someone looks at an iPhone.

The Secrets to Increasing Ongoing Member Engagement [Web Class]

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Have you ever been told to do more with less? If you haven’t been told that before, I’m sure you’ve at least heard some variation on that same idea, especially if you’re in the association industry. Association Member Engagement Webinar

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Can Inbound Marketing Apply to Customer Marketing?

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According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Customer Experience Customer Marketing Sales

Don’t Start Writing Your Association’s Next Survey Without Following These Steps

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“USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population.” – David Letterman. That’s insightful information. Really mind-blowing. And funny because it’s so accurate.

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Why Associations Need to Take Back Control of Their Websites Today (And How to Do It)

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Try to count how many websites you visited yesterday. Or even today – just this morning. Do you know? Or have you already lost count? Member Benefits Marketing Strategy Association Management Services Membership Management Software

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7 Advantages to Having Speaker Management Built In to Your Association’s AMS Software

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Think about the last conference you went to. It may have been your idea to attend, or maybe your boss asked you to go. Whoever made the final decision, what influenced the choice to attend? For most of us, the answer doesn’t lie in the hotel, the venue, or the food.

7 Things Your Competitors Will Hate About Your Online Community

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Has your competition gotten a little too close for comfort recently? Customer Communities Customer Retention Social Customer Service

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INBOUND Conference: A Sample Agenda for Customer Marketers

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Gary Vaynerchuk. Anna Kendrick. Alec Baldwin. 4 days, a dozen high-profile headliners, and so many sessions it will make your head spin. Customer Relationship Management Customer Marketing HubSpot Tips

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The Psychology of Color in Marketing and Branding for Your Association

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What color is your association’s logo? Was it something that was inherited from your founding or did you recently rebrand? Association Marketing Strategy Member Experience

7 Ideas You Can Steal from Successful Online Communities

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When I give talks about building active and engaged online communities, I inevitably end up stating that there are roughly 99 things that you have to get right to create a thriving community online. Member Engagement Online Community Customer Experience Member Benefits

How to Analyze Your Association’s Survey Data Without Losing Your Mind

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“The data tells a story, and once you know the story you can change the ending.” – Debbie King, CEO of Association Analytics. Data, even “big data,” has become a buzzword in both the business and association space. Everyone wants data because, as Debbie King said, it can help organizations change.

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3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

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Member Engagement Analytics Generating Revenue Sales

The 2017 Community Management List (What's In & What's Out)

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I wonder what is was that convinced the last person using dancing palm trees on their website to stop in the late 90s or early 2000s. Was is feedback from their market, a grouchy boss’s comments, or an epic marketing fail?

The Worst Advice for Online Community Managers

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Have you ever noticed that everyone and their brother has some advice for you? Oh, you got a new job? Get there early, make sure you reply to emails right away and ask lots of questions so they know you’re interested. And wear your gray slacks, they’re very professional.

How to Address the 6 Biggest Problems in Engagement in Your Association

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When I was in high school I was invited to one of those coveted boy-girl parties. It was a friend’s birthday and she was making a big deal of everything, renting out an entire church hall for the event. Association Management Member Engagement Online Community Management

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How Associations Can Deliver More Value to Members Through Job Training

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How long does it take you to get up to speed at a new job? Think about the terminology you have to learn, the names of colleagues that you have to memorize, and the campaigns you need to become familiar with. What about company policies and goals? There may even be a few new skills to learn, too.

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Customer Engagement Takes Center Stage at INBOUND 2016

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“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. Put it in products and services and customer delight.” – Brian Halligan, CEO and Founder of HubSpot.

What Will Association Management Software Look Like in 5 Years?

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Flying cars. Meals that spontaneously appeared after a machine was given an order. A shower that dressed you. These are things I grew up expecting. They had been promised to me by the Jetsons , first, and then Back to the Future and all its sequels.

6 Compelling Reasons to Consolidate Your Association’s Technology Systems

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How many times have you heard someone say that they want to make a difference? Nurses, doctors, teachers, charity workers, and professionals from all generations long to love their work and make a difference in other people’s lives.

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Customer Engagement: New Research Underscores Opportunities for B2B Companies

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My brother is a computer programmer for a major cable channel. He loves it. He loves computers, tablets, and technology in general.

4 Little-Known Services from Your AMS Software Vendor that Will Save You Time and Money

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Why is the image of a frazzled intern fetching coffee so ubiquitous? We all know that interns have much more to contribute than just coffee runs, but the image endures – in part because it illustrates a few important principles. In every profession, there are low-level tasks and high-level tasks.

How to Lead Your Association Through Difficult Times

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When it rains, it pours. And man, is it pouring. It seems like every few hours we hear another piece of crummy news from the media, our friends, or our coworkers. Something always seems to be going wrong, which may just be a symptom of the fact that we’re living in turbulent, uncertain times.

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5 Survey Writing Secrets that Will Get More Responses

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According to association consulting firm, Potomac Core , only 63% of association members feel that they’re getting value from their membership fees. That’s a scary number, especially as associations struggle to stay relevant in today’s marketplace. Member Engagement Member Benefits Crowdsourcing

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Why It May Be Time to Ditch Your Association’s Event Tools for Your AMS Software

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I have Hulu Plus, Amazon Instant Video, and Netflix along with subscriptions to several premium cable channels. I watch a lot of TV, and I enjoy it. My mother, on the other hand, thinks I’m crazy.

Is Your Retention Marketing Plan Inbound-y Enough?

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Which is easier for you to pinpoint, the number of new customers you won last quarter or the number of current customers who left your company? For most businesses, it’s easier to rattle off new customer numbers.

What to Do When Your Members Hate Technology

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You just discovered amazing new association management software that will give your association’s staff hours back in their day. It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged. You love it. Your board loves it.

How to Write Emails Your Association Members will Open

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There are a lot of mediums available when it comes to engaging your customers or members—social media, your online community , email, etc. Each serves its own purpose and comes with its own set of best practices advantages and disadvantages.

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Can Associations Thrive in a Crowded Marketplace?

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When my family played Monopoly, whoever got those two blue properties (Park Place and Boardwalk) usually won. They dominated the real estate in the most powerful area of the board, so it was hard for anyone to take over their lead.

Need to Improve Your Cybersecurity? Start with These 3 Tips

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DDoS – distributed denial of service. Even a few years ago that phrase was relatively obscure, known mostly to computer security experts, programmers, and those who were technically-minded. To the rest of us, it was just another acronym.

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How to Get Amazon-Level Personalization (With No Extra Effort)

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I’m attending a wedding next month. This is a wedding without a gift registry, which should be illegal because I spent well over an hour scrolling through “wedding gifts” on Amazon before I figured out what to give the happy couple.

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3 Must-Haves in Your Marketing Technology Stack (#3 Might Surprise You)

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What’s the first thing you do every day? Besides checking your email and Facebook notifications. For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats.

How the Computer in Your Pocket Has Changed Event Attendee Behavior

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“There is no reason anyone would want a computer in their home.”. What a spectacularly incorrect statement. Ken Olsen, founder of Digital Equipment Corporation (which has since been acquired by Compaq, then Hewlett-Packard), said this in 1977.

How Much Does an Event App Cost?

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If you’re considering creating a mobile app for your members, you’re not alone. There are roughly 2.2 million apps in the Google Play store and close to 2 million in the Apple App Store.

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Changes in Membership Management Software that Could Impact How You Run Your Association

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“We’re still in the first minutes of the first day of the internet revolution.” Scott Cook, cofounder of Intuit, director of eBay and Procter & Gamble. Whether we’re talking about the internet revolution or the technology revolution in general, billionaire Scott Cook makes a good point.

4 Easy Steps to Effectively Evaluate Membership Management Software

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Maybe it was a Friday afternoon and you were just counting down the minutes until the weekend. Then the board, your boss, or maybe a staff member uttered those dreaded words, “ I think we need new membership management software.”

Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]

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Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. It is the association industry’s deepest look into trends, tools, and tactics.

3 Things Your Conference Attendees Want to Do on Their Phones [Research]

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77% of people say that when they’re attending live events they often (or always) use their smartphones for business. Another 13% say they sometimes use their smartphones, while only 10% say they rarely or never use their phones. That means that 90% of your event attendees are on their smartphones.

4 Things To Do Before Starting a Blog Program in Your Customer Community

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You did all the work. When you started your customer community, you created the content, wrote the blogs, and encouraged your customers and prospective customers to join. It was all on you. And to some extent, the pressure will always be on you and your business.

Can Your Online Customer Community Be Fun?

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How do you get people to join and return to your customer community? It’s one of the most persistent question in community management. There are many tactics, but one of the best ways is to ensure that customers enjoy themselves while they are in your community.

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5 Must-Haves for Your Mobile Event Experience

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I hated the last event app I used. Every time I opened it, I had to sign in all over again. It didn’t save my login information, so I had to manually type in my email address and password multiple times a day. Customer Engagement Conference Management Mobile Strategy Event App

4 Steps to Assessing Your Membership Management Software Needs

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In the movie Indiana Jones and the Last Crusade , after multiple threats to his life and overcoming impossible obstacles, Indy meets the Grail Knight, keeper of the Holy Grail.

Personalization Tips: How to Reach More Association Members Through your AMS Software

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Remember the good old days when you were researching a vacation in Paris and an ad for Chinese food popped up in your internet browser? Do you miss that? Because I don’t. And neither do your members. AMS Software Member Experience Personalization

How to Create Your Association Technology Vendor Shortlist (by Cutting Through the Sales Speak)

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Buying a car can be a frustrating process. Because too often, the salesperson and the buyer are speaking in different terms. The salesperson aims to figure out what the buyer wants to pay monthly, while the buyer is looking at the total price.