The Big Picture
DECEMBER 8, 2008
. BackType lets you “find, follow and share comments from across the web.” Whenever you fill out the URL in a blog’s comment form, BackType tracks it. You can use BackType to keep track of your own comments, follow the others of leaders in your industry, or keep track of what is being said about your association in blog comments. [ via pr-squared.com ].
The Big Picture
JULY 28, 2009
. How People are using Twitter during Conferences is a research report about the use of Twitter before, during and after a conference. It also covers uses from the conference organizers and attendees. Nothing groundbreaking here, but it may help someone trying to convince conference organizers to promote hashtags and social media use during a conference. .
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The Big Picture
JANUARY 31, 2012
"An 18-point checklist for proofreaders." Paste it to your wall. Follow these rules. That's what the e-newsletter link promised. But when I clicked, I was just brought to the main page of a site, not the story itself. A co-worker walked in when I was cracking up laughing over this, inquiring as to what could possibly be so funny. And I explained that it was just so much like life.this constant balancing between watching both the forest and the trees.
The Big Picture
MARCH 14, 2012
Curious about how other associations are integrating social media into their communications mix and what it takes to succeed? One Orange Feather recently released a free white paper with primary research, statistics, and case studies. Download a copy here.
The Big Picture
MARCH 17, 2012
My family and I just enjoyed a spring break vacation in San Francisco (or we enjoyed two days and then we endured the cold rain during the others anyways). My 12-year-old son is a train fanatic and one of his favorites from his first-time visit to the city was definitely the cable cars. We got a pass when we got there and would often spend evenings just riding the cable car.
The Big Picture
MARCH 22, 2012
In grade school, if a paper required an outline, I always had to write it AFTER the paper. I never knew where the paper was going to take me until I started writing. I'm guessing this is not a best practice of grade school teachers, but it worked for me. And that's why I was happy to find this session by Aimee Roundtree online from SXSW, "Big Social Media Results at Small Organizations.
The Big Picture
JUNE 27, 2012
Thank you so much for having me at the Public Relations Association of Mississippi annual meeting. Download my presentation here. . Below are the sources used during the presentation. If you have any questions or need more information, contact me at (601) 368-3237 or srossi@mhanet.org. . Jack Uldrich's Higher Unlearning. PR & Marketing Pros: Unlearn Your Trade to Succeed or Get Out of the Way. 2011 US Ad Spending vs Consumer Time Spent — Advertisers Aren’t Taking Advantage of Mobile.
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