The Big Picture

Three Tools for Recycling Past Presentations for Content Marketing

The Big Picture

Her Spin Sucks email newsletter is one of my favorite reads each week, so when Gini Dietrich sent out an invite for a free webinar on the future of content marketing, how could I resist? I signed right up!

The Big Picture: Public Relations: Learning, Unlearning.

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Thank you so much for having me at the Public Relations Association of Mississippi Oxford/Ole Miss chapter. Download my presentation here. Below are the sources used during the presentation. If you have any questions or

Health care community managers and the future of patient engagement

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I recently spoke to Mississippi Healthcare Executives , the Mississippi chapter of the American College of Healthcare Executives. The purpose of my short session was to convince them to use MHA Connect , my association's online community.

The Big Picture: The Gripman Cometh

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My family and I just enjoyed a spring break vacation in San Francisco (or we enjoyed two days and then we endured the cold rain during the others anyways). My 12-year-old son is a train fanatic and one of his

Happy Belated Community Manager Appreciation Day

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Happy (belated) Community Manager Appreciation Day to my fellow community managers. My son decided to celebrate by coming down with the flu, so I celebrated from home (with my laptop and my community nearby).

The Gripman Cometh

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My family and I just enjoyed a spring break vacation in San Francisco (or we enjoyed two days and then we endured the cold rain during the others anyways). My 12-year-old son is a train fanatic and one of his favorites from his first-time visit to the city was definitely the cable cars.

Integrating social media into the association communication mix

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Curious about how other associations are integrating social media into their communications mix and what it takes to succeed? One Orange Feather recently released a free white paper with primary research, statistics, and

Four Tools for Recycling Past Presentations for Content Marketing

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Her Spin Sucks email newsletter is one of my favorite reads each week, so when Gini Dietrich sent out an invite for a free webinar on the future of content marketing, how could I resist? I signed right up! And then, of course, now have a meeting that was scheduled at the same time that I must attend and can't go.). But Gini taught me much about content marketing just by inviting me to her webinar that I cannot attend.

The Big Picture: Learning as You Go

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In grade school, if a paper required an outline, I always had to write it AFTER the paper. I never knew where the paper was going to take me until I started writing. I'm guessing this is not a best

Learning as You Go

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In grade school, if a paper required an outline, I always had to write it AFTER the paper. I never knew where the paper was going to take me until I started writing. I'm guessing this is not a best practice of grade school teachers, but it worked for me. And that's why I was happy to find this session by Aimee Roundtree online from SXSW, "Big Social Media Results at Small Organizations." So often, associations don't know where to start with social media.

Integrating social media into the association communication mix

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Curious about how other associations are integrating social media into their communications mix and what it takes to succeed? One Orange Feather recently released a free white paper with primary research, statistics, and case studies. Download a copy here. Social Media

The Forest and the Trees

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"An 18-point checklist for proofreaders." Paste it to your wall. Follow these rules. That's what the e-newsletter link promised. But when I clicked, I was just brought to the main page of a site, not the story itself. A co-worker walked in when I was cracking up laughing over this, inquiring as to what could possibly be so funny. And I explained that it was just so much like life.this constant balancing between watching both the forest and the trees.

The Big Picture: The Forest and the Trees

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"An 18-point checklist for proofreaders." " Paste it to your wall. Follow these rules That's what the e-newsletter link promised. But when I clicked, I was just brought to the main page of a site, not the story itself. A co-worker

Study Reveals High Levels of Twitter Use at Conferences

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. How People are using Twitter during Conferences is a research report about the use of Twitter before, during and after a conference. It also covers uses from the conference organizers and attendees.

Study Reveals High Levels of Twitter Use at Conferences

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How People are using Twitter during Conferences is a research report about the use of Twitter before, during and after a conference. It also covers uses from the conference organizers and attendees. Nothing groundbreaking

Continue the Conversation

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. BackType lets you “find, follow and share comments from across the web.” Whenever you fill out the URL in a blog’s comment form, BackType tracks it.

The Big Picture: Continue the Conversation

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BackType lets you find, follow and share comments from across the web. Whenever you fill out the URL in a blog's comment form, BackType tracks it. You can use BackType to keep track of your own comments, follow the

The Big Picture: Obama To Post Fireside Chats On YouTube

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The weekly radio address that every president has done since FDR will be videotaped and put onto YouTube. These fireside chats were started by FDR during the depression as a way to reassure Americans that everything

The Big Picture: Tips for Conference Un-Bloggers (and Bloggers too)

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In the latest edition of his Cool Tools newsletter, Kevin Kelly points to a free e-book by Bruno Giussani and Ethan Zuckerman, Tips for Conference Bloggers. Many of the tips in the book I have explored before through my own

Tips 130

Do what you love and you'll never have to work again.

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"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love

The Big Picture: Obama's seven lessons for radical innovators

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Regardless of your political persuasion, you must admit that Barack Obama is one of the most radical management innovators in the world today. His team built something world-changing: a new kind of political organization

Lessons from innovation's front lines: An interview with IDEO's CEO

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Many companies claim to be innovative, but few can claim innovation as their raison d'tre. One such company though is IDEOa designer of products, services, and experiences ranging from Apple's first mass-market

The Big Picture: All it takes

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If anything goes bad, I did it. If anything goes semi-good, we did it. If anything goes really good, then you did it. That's all it takes to get people to win football games for you. ~ Bear Bryant

The Big Picture: Announcing the Pixelated Blog Conference Series

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OK, if we in the association world can't put on a killer conference, who can? So get to work. My Twitter friend, Mitch Joel, created what he calls the Pixelated Conference: a business conference you can watch at your desk

The Big Picture: How Associations Can Use Twitter

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I started using Twitter on a whim. (I I actually created an MHA Twitter account long before I created a personal one - I just never posted anything to it.) It seems I do better using new technology personally first.

The Big Picture: 20 Free eBooks About Social Media

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The only thing better than books is FREE books - and Chris Brogan has rounded up 20 free e-books for us all to peruse. (In In all cases, the first link is to a PDF file, the second link is to

eBook 100

The Big Picture: The Cost of Free

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The ABC Evening News recently aired a segment on companies using Twitter to handle customer service issues (in response to long hold times on phones). Comcast, which handles customer service issues on Twitter too

Cost 100

The Big Picture: Now if you could only figure out how to use Excel.

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Bizzwords covers "the emerging vocabulary" of the business world - the buzzwords of business you need to know to be in the know on the cube farm. Chainsaw consultant - an outside consultant brought in to fire employees

The Big Picture: Stepping Up to the Plate

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At MHA, we say the Freshman 10 has nothing on the MHA 20. With educational sessions, breakfasts, and luncheons in the building all the time and frequent emails of "Leftovers in the kitchen," associations in general are

The Big Picture: The myth of epiphany

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The most useful way to think of epiphany is as an occasional bonus of working on tough problems. Most innovations come without epiphanies, and when powerful moments do happen, little knowledge is granted for how to

The Big Picture: CoverItLive!

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If you cover live events often in your blog (and most of us do), you need to know about a new, free service, CoverItLive. With CoverItLive, your commentary streams live to your Web page or blog (so you could also

The Big Picture: Are you making the most of your inner Dr. King?

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To mark this day and week honoring Martin Luther King, Jr., Better Workplace Now created a one-of-a-kind assessment. It's about Dr. King, but even more, it's about you. The assessment helps you find your strengths and

The Big Picture: The making of a perfect speech

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David Murray shares what all communicators can learn from what he sees as the greatest speech in American history

The Big Picture: Worry About the Why, Not the How

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A new study by Arthur C. Brooks, a Syracuse University professor who specializes in studying nonprofit organizations, says that trade and professional associations need to start worrying less about how to get younger

The Big Picture: Google Checkout Available For Political Contributions

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Political candidates can now use Google Checkout to collect contributions online. The new feature allows candidates (registered with the Federal Election Commission) to embed Checkout buttons on their Web sites, blogs

The Big Picture: Monetizing PDF content

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In November, Adobe and Yahoo partnered to create Ads for Adobe PDF. It's a free service that lets you earn money by placing ads in your PDF files. The ads are text and are served from Yahoo! advertisers based on

The Big Picture: Top Ten Best (and Worst) Communicators of 2007

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Bert Decker, chief executive officer of Decker Communications, offers up his List of Top Communicators - the best (and worst) from business, politics, entertainment and sports. Take a look to see how communications skills

The Big Picture: Swanson's Unwritten Rules of Management

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No, not the frozen food company. Bill Swanson, chairman and CEO of Raytheon Company, which has quite a presence in Mississippi. He joined Raytheon in 1972. In this free book, Swanson's Unwritten Rules of Management

The Big Picture: RSS+SMS. For free.

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Yahoo! Feed Alerts is now available, according to RusellBeattie.com. The service alerts you when a new post is added to a feed. I would have been more excited about this about six months ago. But it's still cool. From an

The Big Picture: It's magic

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Photo via TheMagicianSite.com I'm giving a speech next week at the annual meeting of the Mississippi Public Health Association on improving collaborations and partnerships between hospitals and health departments