Seven Levers to Increase Membership Recruitment

Membership Marketing

Seven Levers to Increase Membership Recruitment. Where do you start if your supervisor or board tells you to increase the number of new members coming into your organization? so it is a legitimate and useful tool to explore. Share to Twitter Share to Facebook.

Membership Marketing Blog: How to Recognize a Good Strategy?

Membership Marketing

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. A good strategy does more than urge us forward toward a goal or vision; it honestly acknowledges the challenges we face and provides an approach to overcoming them.”

Membership Marketing Blog: 3 Tips on How to Improve the.

Membership Marketing

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. Trying new ways to present membership really comes down to making the buying decision easier for a prospective member.

Why Share the Wealth through Membership Recruitment?

Membership Marketing

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Share to Twitter Share to Facebook.

Membership Marketing Blog: Using Social Media to Recruit Staff

Membership Marketing

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. If you get a chance, take a couple of minutes to browse all of the tools that are deployed. Share to Twitter Share to Facebook. Hi Tony - what a nice surprise to click on your link and read your post. Subscribe to: Post Comments (Atom).

Unleash the Power of Market Testing in Your Membership Recruitment

Membership Marketing

Unleash the Power of Market Testing in Your Membership Recruitment. In fact, testing may even be more important now because the vast array of options available to marketers. If testing is so important, then how should it be done? ” or “How about?”

Membership Marketing Blog: Customers Love 'Em or Lose 'Em

Membership Marketing

The book includes 57 tips on how to better serve your customers. No one likes to be in the dark. While this is human nature, you don’t want to be the source of their worries. Finally, when in doubt, it’s better to over communicate then under.”

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How to Calculate where your Membership is Headed

Membership Marketing

How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. When I meet with groups, I use a simple method to calculate where their membership is headed given their current metrics. Using your current data, you can also do this analysis to see what the ultimate equilibrium of your association membership count will be. Here is how it works. One other thought to consider.

Membership Marketing Blog: Here's How to Engage Your Members

Membership Marketing

Here’s How to Engage Your Members. • Members who upgraded their membership in the past year to a higher level of service were 12% more likely to renew. But the engagement does not just need to be a financial exchange. Share to Twitter Share to Facebook.

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Membership Marketing Blog: How to make sure the Price is Right!

Membership Marketing

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. Here is the link to the article. Share to Twitter Share to Facebook. Informative Post - Like To See More On Pricing Tactics - Thanks. Subscribe to: Post Comments (Atom). Decision to Join. (3).

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Membership Marketing Blog: Disturbing News on the Practice of.

Membership Marketing

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. But answers to the question, “What types of analysis do you use to measure the effectiveness of your membership marketing campaigns?”

Membership Marketing Blog: Five Steps to Building a Membership.

Membership Marketing

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. The question reminded me that sometimes it is a good idea to step back and look at the fundamentals of what we are doing. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Decision to Join. (3).

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Membership Marketing Blog: Three Steps to Engage Volunteers in.

Membership Marketing

Three Steps to Engage Volunteers in Membership Marketing. There is a big world out there and volunteers can make a significant impact in helping you reach out to others and grow your membership. Here are three steps to get volunteers plugged in your membership marketing efforts.

Membership Marketing Blog: Maximizing your Website as a Tool for.

Membership Marketing

Maximizing your Website as a Tool for Membership Recruitment. But surprisingly few use a visit to a website as an opportunity to capture an opt-in from a prospective member. So how do you get a visitor to opt-in to receiving additional information from an organization?

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Membership Marketing Blog: Membership Marketing Response.

Membership Marketing

It is fun to slice and dice data. So the other day, we decided to run response rates by state for one membership organization. Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses.

The World of Opportunities for AMCs: A YM Perspective

YourMembership Blog

We are proud to be the Platinum Sponsor for AMCi, because Association Management Companies (AMCs) have always been an important part of our success. We believe the AMC industry will continue to experience growth opportunities for the foreseeable future. The Roadblocks to Success.

Associations Report Jump in New Members, Renewals, and Total

Membership Marketing

Membership organizations reported a triple play in membership numbers in the soon to be released 2011 Membership Marketing Benchmarking Report. Growth in new member recruitment appears to be a big driver in membership growth. Share to Twitter Share to Facebook.

Updated Membership Marketing Tracking Dashboard

Membership Marketing

A number of years ago, I shared about a dashboard that I created to help with keeping track of your organization’s membership numbers. If you would like an Excel version of it, please send me an email (under my bio at right) and I will forward it to you. Decision to Join. (3).

Personal Relationships and Big Goals Keep AHE’s Sponsorship and Education Programs Healthy

Association Adviser

How do you grow third-party partnerships and revenue in an industry that is continually growing in relevance but shrinking your traditional membership pool at the same time? Association Adviser: Patti, you’ve been the executive director of AHE since December 2000. How did you do it?

Membership Marketing Blog: Just Released: The 2012 Membership.

Membership Marketing

It is my pleasure to announce the release of the 2012 Membership Marketing Benchmarking Report. I hope that you find the 2012 Report of help as you seek to maximize the membership results for your organization. Share to Twitter Share to Facebook. Decision to Join. (3).

Membership Marketing Blog: Participation Grows for the 2012.

Membership Marketing

We have closed the questionnaire for the 2012 Membership Marketing Benchmarking Report and I am happy to report that we had the highest level of participation ever. I also look forward to sharing with you the outcomes from this year’s research here on this blog.

Membership Marketing Blog: The 2011 Membership Marketing.

Membership Marketing

It is my pleasure to announce the release of the 2011 Membership Marketing Benchmarking Report. And each year we add questions to explore new areas of membership marketing. I hope that you find the 2011 Report of help as you seek to maximize the membership results for your organization.

Email Usage Up, but Effectiveness Rated Lower for Membership

Membership Marketing

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. One of my colleagues just pointed out to me that there is some important data in our Membership Marketing Benchmarking Report on how associations are using email and how effective it is for them.

Membership Marketing Blog: ASAE's Associations Now Interactive.

Membership Marketing

Retaining Members, From Year One to Retirement. Recruitment, Retention, and Engagement Trends. Here is the link if you would like to take a look at it. Share to Twitter Share to Facebook. Subscribe to: Post Comments (Atom). Decision to Join. (3).

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A Little Book of Big Ideas - Membership Marketing Blog

Membership Marketing

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Share to Twitter Share to Facebook. Subscribe to: Post Comments (Atom).

Membership Marketing Blog: More Marketing Channels Available for.

Membership Marketing

More Marketing Channels Available for Membership Recruitment. There are now more marketing channels to use in membership marketing than ever before. And, in line with the quote above, I believe you need to track two key pieces of information. Share to Twitter Share to Facebook.

Membership Marketing Blog: So Why Test in Membership.

Membership Marketing

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. Share to Twitter Share to Facebook.

Membership Marketing Blog: The Membership Lifecycle Turns Five

Membership Marketing

The concept was built around a systems thinking approach to membership. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. But in addition, you also want to gain what I call share of database. Decision to Join. (3).

Membership Marketing Blog: Three Membership Renewal Tips you.

Membership Marketing

When you are hunting for a way to improve results, testing is a great way to optimize your marketing efforts. As I have reviewed testing data from several membership organizations, I have spotted some outcomes that you may want to consider if you are looking for better renewal rates.

Membership Marketing Blog: Membership Retention and Renewal.

Membership Marketing

Findings from the 2012 Membership Marketing Benchmarking Report show a pretty consistent theme when it comes to membership renewals – renew members early and often. • Associations that offer an “early-renewal discount” were more likely to see an increase in renewal rates over the past year (24% to 19%). to 19.8%). to 29.1%). to 18.3%). to 69.4%). I am often asked, based on these findings, how this research should be applied.

Fast Facts from the 2012 Membership Marketing Benchmarking Report

Membership Marketing

Overall, all the key indicators from the data that I have looked at so far point to a much stronger environment for membership organizations than any time since we began to compile data in 2009. There are a lot more findings to come, so stay tuned. Share to Twitter Share to Facebook. Subscribe to: Post Comments (Atom). Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed.

To Collaborate or Not to Collaborate that is the Question

Membership Marketing

To Collaborate or Not to Collaborate that is the Question. The challenge for me is that many times, I think I know the right answer and I do not have the patience to wait for the group to come to a conclusion. It ought to be the other way around.

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Building Your Online Membership Lead Generation and Conversion

Membership Marketing

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. The vast majority of visitors are not going to join the organization on their first visit to the website.

Membership Marketing Blog: A ?Good? Response Rate in.

Membership Marketing

It is great if you want to go for a walk, but bad if you are cooking a steak. Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). Decision to Join. (3).

Membership Marketing Blog: Consumer Use of Email Declines, but.

Membership Marketing

It’s clear that communication is shifting not only to other platforms, but to other devices. (If If you plan to email your kids and you want a response, be sure to send them a text.)” This follows a substantial growth in the use of email from 2009 to 2010.

Membership Marketing Blog: Must-Have Membership Marketing Tools

Membership Marketing

• Membership “ Steady State ” Calculation to determine where your membership is headed. • Formulas to determine membership renewal rates, average tenure of a member, lifetime value, and maximum acquisition cost. Share to Twitter Share to Facebook. Tony, And a very happy new year to you as well. And a special thanks for these great and highly useful contributions to the world of association membership. Good to hear from you.

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Membership Marketing Blog: 3 Membership Marketing New Year's.

Membership Marketing

The start of the New Year is a good time to step back and look at the big picture and put in place some initiatives that can really make a difference. So here are three resolutions that you may want to make for a more successful membership year in 2011. Decision to Join. (3).

Membership Marketing Blog: The Top 25 Lessons Learned in.

Membership Marketing

We asked 200 membership professionals to share in their own words what were the most important or successful lessons that they have learned in membership marketing. I have reviewed all the comments and have distilled these direct quotes down to the top 25 responses. Decision to Join. (3).

Membership Marketing Blog: The Impact of a Membership Dues.

Membership Marketing

At least up to a point. The bottom line -- based on the the aggregate data -- it appears if an organization can keep a dues increase to under 20% there will not be a drop in overall renewal rates. Share to Twitter Share to Facebook. Subscribe to: Post Comments (Atom). A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

Membership Marketing Blog: Engaging New Members to Improve.

Membership Marketing

Engaging New Members to Improve Renewals. Most membership organizations will find that the most likely members not to renew are first year members. In fact, it is not unusual for new member renewal rates to be up to 20 percentage points lower than longer term member renewals.