Association Adviser
FEBRUARY 26, 2018
If you’re not a millennial – loosely defined as people born between 1980 and 2000 (ages 18 to 38 years old today) – you may feel that you are unqualified to understand what motivates them. Elyce Gronseth is a marketing account specialist with Naylor Association Solutions. Revisions are your friend. Now it’s your turn.
YourMembership
FEBRUARY 27, 2014
In early 2000, we were focused on state and local chapter associations, which we viewed as being underserved by the association management software (AMS) providers of the day. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members.
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Thanks For Playing
JULY 19, 2012
I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. If youre familiar with Sernovitz, either from Damn, I Wish Id Thought of That or his WOM newsletter, the book is not going to be revolutionary. Marketing is what you DO. Labels: Andy Sernovitz , book review , Marketing.
Membership Marketing
JANUARY 19, 2010
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing: The Best Opportunity for Associations to Thrive and Succeed. Membership Marketing Benchmarking Report.
Slice-Works
SEPTEMBER 18, 2014
We started our blog in late 2000, as a way to step up our engagement in social media and validate the credibility of our claim as top-tier branding and marketing strategists and creatives. Our plan is to interview local, Washington DC talent in the Branding and marketing space and share their knowledge with you, our audience.
Membership Marketing
JULY 17, 2012
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting.
Membership Marketing
NOVEMBER 1, 2010
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. That’s why subscriber conversion is one of the most important metrics that impacts marketing ROI.” Speaking Engagements.
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