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What’s Next? 6 Membership Trends to Watch in 2017

Socious

DECEMBER 22, 2016

It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. So what does 2017 have in store for those us working in membership and member marketing? Prediction #1) Members and Marketers Will Put Greater Emphasis on the Member Experience. Just think about technology.

Membership Management 100
Membership Management Video Software Member Experience 100
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Two More Views on Member Value

Associations Now

SEPTEMBER 21, 2016

The “job to be done” philosophy suggests that member engagement and innovation demand a real-world understanding of members’ lives. Christensen’s “jobs to be done” is not a new framework; he developed it in the early 2000’s, and it has a devoted following of JTBD practitioners. Correlation Does Not Imply Causation.

Analysis 40
Analysis Member Engagement Innovation Products 40
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