ISAE
DECEMBER 11, 2023
Not only do sponsorships generate important revenue for your day-to-day operations, but they also allow you to strategically plan for the future and expand the important work you’re doing to serve your members. If you already have a sponsorship program—great! Now you need to better understand what it all means.
Membership Marketing
MARCH 14, 2011
Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Membership Marketing
MAY 3, 2010
Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. Here is the link to register.
Membership Marketing
OCTOBER 4, 2010
How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Publications.
Membership Marketing
DECEMBER 22, 2011
Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?
Association Adviser
JULY 7, 2016
Many of the things millennials (those born between 1980 and 2000) value most, including connection, collaboration and community outreach, can be integral aspects of membership.
Membership Marketing
JUNE 20, 2012
For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. So the test group produced both more revenue and more members. Non-Dues Revenue. (1).
Expert insights. Personalized for you.
.png)
52 
Let's personalize your content