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Getting Married to Membership May Require Engagement First

Idea Architects

community that people value and that our organizations market. Dec 2007 (2). Nov 2007 (5). Oct 2007 (7). Sep 2007 (5). Aug 2007 (5). Jul 2007 (5). Jun 2007 (2). Apr 2007 (7). Mar 2007 (8). Feb 2007 (4). Dec 2002 (6). Nov 2002 (4). Sep 2002 (2).

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15 Changes in the Learning Business Landscape

Leading Learning

Tagoras , the parent company of Leading Learning, recently turned 15 years old – we were founded in May 2007. Facebook (founded 2004), LinkedIn (2002), and Twitter (2006) were still in their infancy at the point when we founded Tagoras, and sites like Instagram (2010) and TikTok (2016) had yet to come along. The Spread of Social.

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. Dec 2007 (2). Nov 2007 (5). Oct 2007 (7). Sep 2007 (5). Aug 2007 (5). Jul 2007 (5). Jun 2007 (2). Apr 2007 (7). Mar 2007 (8).

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Jeffrey Cufaude, Idea Architects: The Value of the Visual: Facilitation.

Idea Architects

If you want participants to contribute to the visual record of the conversations, they need their own stock of supplies (markets, paper, tape) at arms length and an identified place to post their contributions. Dec 2007 (2). Nov 2007 (5). Oct 2007 (7). Sep 2007 (5). Aug 2007 (5). Jul 2007 (5).

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.

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Jeffrey Cufaude, Idea Architects: I Want ASAE to Fail. And You.

Idea Architects

We are on the front lines of this dynamic in the association marketplace as we take on development of an online Network for the event marketing space. Dec 2007 (2). Nov 2007 (5). Oct 2007 (7). Sep 2007 (5). Aug 2007 (5). Jul 2007 (5). Jun 2007 (2). Apr 2007 (7). Mar 2007 (8).

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Moneyball and Management Innovation

Jamie Notter

If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). December 2007 (8).