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Getting Married to Membership May Require Engagement First

Idea Architects

community that people value and that our organizations market. Oct 2008 (1). Sep 2008 (4). Aug 2008 (2). Jul 2008 (8). May 2008 (5). Apr 2008 (3). Mar 2008 (4). Feb 2008 (3). Jan 2008 (4). Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3).

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. Oct 2008 (1). Sep 2008 (4). Aug 2008 (2). Jul 2008 (8). May 2008 (5). Apr 2008 (3). Mar 2008 (4). Feb 2008 (3). Jan 2008 (4).

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.

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Jeffrey Cufaude, Idea Architects: I Want ASAE to Fail. And You.

Idea Architects

We are on the front lines of this dynamic in the association marketplace as we take on development of an online Network for the event marketing space. Oct 2008 (1). Sep 2008 (4). Aug 2008 (2). Jul 2008 (8). May 2008 (5). Apr 2008 (3). Mar 2008 (4). Feb 2008 (3). Jan 2008 (4).

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Moneyball and Management Innovation

Jamie Notter

If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). December 2008 (9).

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Grow International Meeting Registration & Sponsorships in an Era of.

GlowGlobally

Market & Biz Plan. International event marketing can be a challenge. The European League Against Rheumatism (EULAR) has grown its annual congress attendance from 4000 to 12,000+ between 2002-2007 during a era of heightened security around the world. EULAR 2008 will take place in Paris. Market & Bus Planning (44).

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Stronger by Association: Engle Earns Meeting Planner Certification

AMR Management Services

He graduated from Transylvania University in Lexington in 2002 with a degree in Business Administration, and completed his Master of Science in Sport Administration from Eastern Kentucky University in 2006. ► 2008. (23). Engle resides in Lexington with his wife Kate and 16-month-old son Liam. To learn more, visit www.AMRms.com.