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Getting Married to Membership May Require Engagement First

Idea Architects

community that people value and that our organizations market. Dec 2010 (2). Nov 2010 (9). Oct 2010 (10). Sep 2010 (3). Aug 2010 (3). Jul 2010 (1). Jun 2010 (7). May 2010 (9). Apr 2010 (12). Mar 2010 (12). Feb 2010 (11). Jan 2010 (8). Dec 2002 (6).

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. Dec 2010 (2). Nov 2010 (9). Oct 2010 (10). Sep 2010 (3). Aug 2010 (3). Jul 2010 (1). Jun 2010 (7). May 2010 (9). Apr 2010 (12).

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.

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Jeffrey Cufaude, Idea Architects: I Want ASAE to Fail. And You.

Idea Architects

In 2010 and 2011, a diverse cross-section of ASAE staff, volunteers, and members convened regularly as members of the Innovation Task Force. We are on the front lines of this dynamic in the association marketplace as we take on development of an online Network for the event marketing space. Dec 2010 (2). Nov 2010 (9).

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Moneyball and Management Innovation

Jamie Notter

If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). December 2010 (5).

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Stronger by Association: Engle Earns Meeting Planner Certification

AMR Management Services

He graduated from Transylvania University in Lexington in 2002 with a degree in Business Administration, and completed his Master of Science in Sport Administration from Eastern Kentucky University in 2006. ► 2010. (42). Engle resides in Lexington with his wife Kate and 16-month-old son Liam. To learn more, visit www.AMRms.com.

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SCD Group: Associations: Those who own the future are the ones.

SCD Group

or Social (companies founded from 2002 – 2009, including Facebook (FB), LinkedIn (LNKD) and Groupon (GRPN)), Mobile (from 2010 – present, including Instagram). I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors. Subscribe via RSS.