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How “Unmembership” Gets Back to the Roots of Associating
Associations Now
MARCH 5, 2014
In 2012, Alexis Madrigal at The Atlantic coined the term “ dark social ” for link sharing on the web that isn’t done through easily trackable mechanisms. ” Segar likened this model to Kickstarter , where ideas are proposed and greenlit only if enough people pledge their support.
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