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Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” What surprised us most in 2013?

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Incorporating Text Polling at Your Next Live Event

Association Adviser

As many of you know, Naylor conducts a comprehensive annual Association Communications Benchmarking Report for the association community. Reader note: For another perspective on text polling systems, check out Hillary Levitz’s article from February 2014. Test potential feedback for upcoming big initiatives.

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15 Changes in the Learning Business Landscape

Leading Learning

Facebook (founded 2004), LinkedIn (2002), and Twitter (2006) were still in their infancy at the point when we founded Tagoras, and sites like Instagram (2010) and TikTok (2016) had yet to come along. Facebook acquired Oculus in 2014. The Spread of Social. The Growth of Mobile. I can’t remember the last time that happened.

Course 101
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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. Take the time to formulate the right questions and pilot test before you go live. Ask how your product and service can fill those unmet needs. Be careful what you wish for.

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