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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. While nationally-coordinated, all cause marketing is locally implemented.

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Leveraging strategy to amplify education initiatives

Aaron Wolowiec

Case in point, the “Super Bowl of Conferences” will be held here in 2015. In an article I wrote in June 2002 for Associations Now , I encouraged readers to take a break from the daily firefighting we’ve come to expect and instead approach tasks with more reflection, strategy and collaboration.

Education 100
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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.

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15 Changes in the Learning Business Landscape

Leading Learning

Facebook (founded 2004), LinkedIn (2002), and Twitter (2006) were still in their infancy at the point when we founded Tagoras, and sites like Instagram (2010) and TikTok (2016) had yet to come along. See e-learning stats for the course creator market here.). The Maturing of Marketing. The Spread of Social. The Creator Economy.

Course 101