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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Campaign) effort started in 2002 at seven Memphis-area Chili’s restaurants The National Christmas Tree Association modeled the Trees for Troops program after local efforts by growers in the Pacific Northwest. It was able to recruit FedEx as a sponsor. While nationally-coordinated, all cause marketing is locally implemented.

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CPA Group’s Recognition Program Introduces Students to Accounting

Associations Now

Following the successful pilot in Florida, Maryland, New York, and North Carolina during the 2015-2016 school year, the program will expand nationwide to 209 schools starting in the fall. To get the best and brightest talent, the industry needs to start recruiting students early, Drumgo said.