Email Marketing Trends: What’s Hot in 2017

Associations Now

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Building emails, as I’ve written before , is effectively like designing websites with technology only available before 2002.

15th Anniversary Thank You!


In January 2002, Peter and I opened the doors of Mariner Management. It started on a dare. Could we – a married couple with three sons to raise – open a business to create a new option for small, chapter based membership organizations and succeed? Heck why not?

Webinar Recap: Talent Generation: An Important and Unexpected Role for Associations

Blue Sky eLearn

We’ve had a fluctuating, uncertain economy since 2002. Did you miss the live webinar? Read the recap here! We are at the end of an era. This has influenced consumerism and membership. Rapidly changing technology. We have had more technology developed in the past 5-10 years than the 50 years before that. We are currently experiencing the largest shift in human capital in history. In comes the workforce crisis. It is global. It is the most prominent and ignored crisis of our time.

Sword Swallowing? Yes, There’s an Association for That.

Associations Now

Sword Swallowers Association International, which launched in 2002, is the only organization of its kind in the world.

FAQ 79

How Associations Are Changing Up School Sunscreen Rules

Associations Now

The group has been particularly active in California, which passed its law exempting sunscreen from school medication rules in 2002. You may not think of sunscreen as medication, but the FDA does, and so do many schools.

How to Produce Association Rock Stars for 100 Years and Beyond

Association Adviser

At our annual meeting (May 31-June 2, 2017 in Macon), we’re going to have several segments that are hands-on learning and sharing of ideas. AA: Where did your anniversary theme, “Producing Association Rock Stars Since 2017 & For the Next 100 Years,” come from?

Report: Terror Risk Tops Safety Concerns for Business Travelers

Associations Now

and Europe could be driving these concerns, the report notes, even though fatalities from terror attacks have affected Americans only rarely since 2002.

Oscars Foul-Up: Lessons From Notable Event Embarrassments

Associations Now

During a 2002 Ryan Adams concert at the Ryman Auditorium in Nashville, a heckler in the crowd started shouting for Adams to perform the song “Summer of ’69,” a tune by the similarly named Bryan Adams (the two, oddly enough, share a birthday).

Heart Association Takes Quality Improvement Program to Middle East

Associations Now

Since the program was launched in 2002, more than 2,000 hospitals have implemented at least one module, and more than 6 million patients have benefited, according to an AHA statement.

Group Offers Benchmarking Benefits Through Tiered, Online Program

Associations Now

The TCA Profitability Program, run using the inGauge online platform, is an outgrowth of the organization’s Best Practice Groups, which were established in 2002 to connect eight to 14 peer companies and allow them to share their successes and challenges to help each other improve.

Transportation Group Hopes Annual List Guides Infrastructure Decisions

Associations Now

The 2017 Top 100 Truck Bottleneck List highlights problem areas where infrastructure upgrades are most needed. As the trucking industry’s nonprofit research organization, ATRI has been collecting and analyzing truck GPS data since 2002.

State Government Groups Release Recommendations for IT Procurement

Associations Now

However, NASCIO has been working to modernize procurement since 2002, though without as strong an advocacy campaign behind it, Robinson explained. Two groups representing state employees released an action plan, encouraging state governments to improve the process of acquiring technology.

Opening the Door to Government Members

Associations Now

In 2002, NIDA set a goal to bulk up government membership by piloting a free, three-year government membership category with the option to renew as a dues-paying member.

Iowa 60

What Does the Process of Chapter Restructuring Look Like?

Chapter Chat

Since 2002, Peggy Hoffman and Peter Houstle at Mariner Management have been talking about the need for associations to take a hard look at their chapter model.

What Does Resiliency Really Mean for Nonprofit Leaders and Their Organizations?

Beth Kanter

Flickr Photo by J Ronald Lee.

Years After Going Dormant, Wisconsin Venture Capital Group Makes Comeback

Associations Now

But the 2107 environment is a whole lot different, and WVCA, which started in 2002 and went dark in 2008, is coming back in full force—and part of the reason for that was the work a similar statewide group was doing.

Chinese Basketball Association’s New President? NBA Legend Yao Ming

Associations Now

During his nine years in the NBA—all for the Houston Rockets, from 2002 to 2011—Chinese basketball legend Yao Ming became something of an ambassador of sorts for both basketball and China.

Expos Returning to Philadelphia After Labor Contract Changes

Associations Now

The prior agreement, passed in 2002 and extended in 2013, had raised concerns for organizations holding events, many of which had given the convention center low marks. The group has committed to bring its roughly 8,000 attendees to the city in 2017.

Business Ideas for Women


Kendra Scott , 44, is the founder, chairman, lead designer and CEO of Kendra Scott, LLC , a jewelry company that was founded in 2002. By 2016, bottles sold by S’well had reached 4 million and the company is worth $180 million as at the end of 2017.