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Why Komen Was Destined to Clash with Social Media

SocialFish

This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog. Kami and I and a few other friends had some deep discussions about the recent Komen/Planned Parenthood PR crisis, and how it all related to Humanize , and we thought it would be amazing if Kami would write up an analysis for us by taking the lessons from the book and applying them to this unfolding situation. Since 2002, the Komen has grown from $92.6