Remove 2002 Remove Analysis Remove Innovation Remove Recruitment
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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

As best-selling author and product innovation expert Tony Ulwick explained at last week’s Innova-Con 2014 conference in New York, don’t ask customers or members what they want in a product, ask them what types of “jobs” they need to have done better. It’s also a great member benefit and new member recruiting tool.

Survey 60
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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Innovative leaders constantly scan the environment to identify technology disruptions and consider if/how they can be leveraged. HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. Jobs and markets that were once unrelated are aligning.