2002 Analysis Marketing Reference 
Jamie Notter
JULY 23, 2012
If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). Want Innovation? Brian Reuwee.
Association Adviser
JANUARY 21, 2014
But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. One thing’s for sure, agreed Notter, there are no shortcuts to good data gathering and analysis.
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