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Arrested Development? A Strategic Approach to Technology Reboots Association Growth
.orgCommunity
OCTOBER 8, 2019
HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. It was an evolutionary process more than an overall strategy at the time, according to Lieber. Where is there opportunity for engagement, collaboration or partnership? Martin explains.
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