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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association. In this excerpt from our book, Association 4.0—Positioning

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non-Dues Revenue. (1). Potential Analysis. (3). price testing. (5). Steady State Analysis. (3). Tony Rossell. at Thursday, January 19, 2012.