Remove 2002 Remove Analysis Remove Social Media Remove Strategy
article thumbnail

Moneyball and Management Innovation

Jamie Notter

It’s written by Olivier Blanchard, author of the book Social Media ROI and the Brandbuilder blog. Olivier is talking more specifically about how companies are struggling to do social media well because they fundamentally misunderstand how the game has changed. Strategy Means Change. Social Media.

article thumbnail

Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3).